Olympia, Kensington, London W14 8UX

Tuesday | Wednesday | Thursday | 23rd – 25th January 2018

Exhibit at Toy Fair

Why Exhibit?

Why Exhibit?

No other event brings together so many toy manufacturers and retailers from small innovative companies to the big chain outlets all under one roof to do one thing: successful business.

Stand Options

Stand Options

There are a number of packages available at The Toy Fair to help you to make the most of your participation at the show.

Floor Plans

Floor Plans

View the latest floor plans.

Why Exhibit?

The Toy Fair is THE industry showcase

No other event brings together so many toy manufacturers and retailers – from small innovative companies to the big chain outlets – all under one roof to do one thing: successful business.

The Toy Fair offers 22,000m2 of space devoted to the toy, game and hobby business and is the only dedicated toy trade event in the UK.

Since the move back to Olympia in 2009, the show now occupies the entire Grand and West Halls including the upper levels.

In 2017 the show attracted more than 260 exhibiting companies who came to meet buyers from the UK and abroad. As well as buyers from across the range of independent and multiple stores, online retail and catalogue retailers, the Toy Fair attracts a range of visitors from licensors and play specialists to designers, inventors and distributors. In 2017 it also attracted more than 300 members of the press.

No other event brings together so many toy manufacturers and retailers from small innovative companies to the big chain outlets all under one roof to do one thing:

successful business.

Exhibitor Testimonials

This year we made the decision to move to a bigger more central stand and it has shown dividends. There was a real buzz around the stand thanks to our StikBots Green Screen allowing us to take pics of visitors in different locations with celebs. Toy Fair is always a great show for us with packed diaries of appointments and it's always great to see everyone. It was also great to welcome Zing and Yulu onto the stand as we make plans to grow their brands in the UK throughout 2017.

Nick SaundersBrainstorm Ltd

Toy Fair was excellent for us and attracted a great mix of independent and major retailers as well as generating very strong national media interest for the toy trade, which is vital for everyone in it. We set an ‘unofficial world record’ for the fastest Magformers rhombicuboctahedron (26-sided shape) ever built, in 12.62 seconds, and we were absolutely delighted when our new Neon LED Set was awarded a ‘Best New Toy’ accolade by the BTHA in only our second year of exhibiting. The show goes from strength to strength in my opinion.

David KellyMagformers UK

This has been our busiest show ever! We think our quirky ‘Menagerie’ stand design definitely had people intrigued to find out more, so it was a great way of enticing people to come in and see the games. Our First Dates game has proved popular – visitors have been pleasantly surprised with the gameplay. Overall, all the new 2017 lines have been really well received so we are excited for the year ahead.

Dean TempestBig Potato

We’ve had some really good meetings and we are excited for 2017. We’ve had an amazing reaction to our new products and the launch of the new developmental Taf toys has been very well received. Dr Pooch winning the Best Infant and Preschool Toy at the awards was certainly the icing on the cake!

Judith StarkHalilit

The show has been amazing for us this year! We’ve had a huge amount of buzz around Roblox in particular and Fingerlings from WowWee Toys is certainly causing a stir – we are confident both programs will pack a punch in 2017. We have also had really strong reaction to our new line of Nerf core accessories and First Act range of musical instruments. Overall, we’ve had a brilliant three days and look forward to returning in 2018!

Jonny TaylorJazwares

Stand Options

There are three different packages available at The Toy Fair to help you to make the most of your participation at the show.
For prices and availability call a member of the team on 00 44 (0) 20 7701 7127 or email Chris@btha.co.uk

If you wish to view visual examples of stands from previous years please email Majen@btha.co.uk

NB: ALL the below stand packages include show services such as event security, basic stand cleaning, venue lighting and PR opportunities.
Prices can be found on the application form.

APPLY to exhibit at Toy Fair 2018 HERE

Economy package (The Greenhouse)

Economy packages are available in the Greenhouse Area. This is a dedicated space in the middle of the Grand Hall for companies wishing to take a small space. The Greenhouse Area was introduced in 2004 and has proved extremely popular with new and small exhibitors, usually selling out by late Summer.

Economy packages can be booked in 5, 10, 15 or 20 square metre units and are built of GES Complete walling with a green overhead leaf design top up panel, grey carpet (surrounding carpet is green) and an overlay name board for the company name and stand number. The structure is 2.5m high and is made from aluminium upright posts and a combination of 1m and 0.5m infill panels.
Included in the package price is the stand build, grey carpet, fascia/name board with stand number, a fluorescent strip light and a choice of a chair or a flat/sloping shelf (992mm x 300mm ) – one item per each 5 sq.m unit.

IMPORTANT: Please take care to review the technical specification of the GES Complete system here. If you have any technical questions or are concerned that existing graphics you have will not fit the GES Complete system, please contact customerservice@ges.com

To view costs for all Shell Scheme and Greenhouse Optional Extras please contact Majen@btha.co.uk

Shell Scheme Package

Shell Scheme Packages are available in any size upwards of 6m2 and in any area of the halls (excluding the Greenhouse Area), according to availability at time of booking. Shell scheme stands are built for you and are made from GES Complete (1m W x 2.5m H) wall panelling. Straight facia boards are provided to each open side of your stand displaying your company name and stand number. Facias are 300mm deep with the underside at 2.2m from the floor and aluminium trim at the top and bottom. Facia supports are generally every 4 metres located at the contractors discretion.
Included in the package price is the stand build, fascia/name board with stand number and grey carpet to allow your products to stand out. Carpet and fascia colour can be upgraded at a cost.

 

IMPORTANT: Please take care to review the technical specification of the GES Complete system here. If you have any technical questions or are concerned that existing graphics you have will not fit the GES Complete system, please contact customerservice@ges.com.

To view costs for all Shell Scheme and Greenhouse Optional Extras please contact Majen@btha.co.uk

Self-Build Package

Self-Build Packages are available for those wanting to build their own stands. This package is simply the ‘space-only’, no walls or carpet are included. It is also the responsibility of the exhibitor to ensure that their space is finished to a high standard.
Please also note that due to the structure of the venue, there may be columns within your stand area. The BTHA will not charge for the area taken up by the column/s but more importantly please ensure you incorporate these columns when designing your stand.
As the Toy Fair includes the Grand Hall Gallery, it imperative that if your stand is visible from the Gallery, the top of your stand is finished to a high standard – hiding any lighting/wiring tracks with suitable fire proof material and if so desired enclosing your meeting rooms. NB: Please be aware that depending on the size of the meeting room you may need to install suitable evacuation directional lighting. More operational guidance and rules can be found in the Exhibitor Show Manual.
All self-build exhibitors will be required to submit stand plans for approval prior to arriving on site.

Floor Plan & Exhibitor List

Interactive Floor Plan below

Exhibitor Kids Policy

During the build and break periods, children under the age of 16 are not permitted within the venue – please refer to the Build/Open/Break schedules in the Exhibitor Manual for specific timings. Proof of age may be requested.

Once the show is open, exhibitors who have children on their stands to help promote and demonstrate their products must ensure all children are fully licensed and pre-registered via the Toy Fair press agency as ‘press children’ prior to Toy Fair.
Contact Bastion (the Toy Fair press agency) at toyfair@bastion.co.uk for more details and to register your press kids.
All approved children and chaperones will be able to collect their badges from the on-site registration desk in the Grand Hall foyer. Press children will be given a PRESS KIDS sticker which must be worn at all times to signify they are working at the exhibition and fully licensed to do so.

Exhibitors Show Manual

The Exhibitors Show Manual is designed to help exhibitors with all aspects of exhibiting at the Toy Fair. The Toy Fair team, however, is on hand to answer any questions at any stage of the process. Please contact 020 7701 7127.

PR Manual

Press Day will be on Tuesday 23rd January 2018.

The Exhibitor PR Manual is an invaluable guide to getting the most in terms of PR from your time at the show. It includes opportunities to get involved in PR activities in the run up to and during the fair.

 

For any questions please contact the PR agency: toyfair@bastion.co.uk

Sponsorship

Toy Fair Sponsorship options are open not only to exhibitors but also licensors within the industry. We have designed packages to suit every budget.

For details and prices of all Sponsorship opportunities please contact Majen@btha.co.uk or call 020 7701 7127.

In addition to the chosen sponsorship option, the sponsor’s logo (deadline & date dependent) will also appear hyperlinked (where possible) on the following:

  • The initial ‘registration is open’ e-shot that is sent to the entire Toy Fair visitor database
  • Every visitor registration confirmation email
  • The letter that accompanies badge mailing to all exhibitors
  • The on-site stand drop letters that are presented with important information to every exhibitor
  • The Toy Fair website homepage

Toy Fair Charity

Toy Fair Charity

Each year many of the Toy Fair exhibitors generously donate products to the Toy Fair designated charity at the end of the show equating to thousands of pounds worth of toys. This is done via a ‘trolley dash’ undertaken by volunteers at the end of the final day of the show.

For the 2018 event, KidsOut has been chosen as the official Toy Fair charity.

Find out more about the official Toy Fair charity here