Our main aim is to attract buyers to the fair but we do also attract a number of media.  Our aim with the media is to facilitate exhibitors’ publicity from the show and to forge relationships between journalists and our exhibitors for the future.

For us to be able to facilitate your coverage at Toy Fair, make sure you, or your PR company, inform us fully of what you will be doing at the show, so that we in turn can pass that information to the media.

If you would like to increase your profile during your time at Toy Fair we recommend that you, or your agency, be as innovative, creative and exciting as possible. We are always happy to facilitate your ideas at Toy Fair, often the more wacky ideas need more planning so please contact us early so we can do all we can to help.

Always bear in mind there are around 250 exhibitors at Toy Fair and our press agency works hard to cover them all. To make your story or event stand out from the rest, send your own press releases and talk to your media contacts.

Many exhibitors have their own PR agency to promote their company and products during Toy Fair. Check back a little later in the year for all the ways the Toy Fair team can help you make the most of your PR and Marketing at the show. If you would like to talk to the team now, call Majen on 020 7701 7271.