As well as buyers from across the range of independent and multiple stores, online retail and catalogue retailers, Toy Fair attracts a range of visitors from licensors and play specialists to designers, inventors and distributors. In 2008 it also attracted 357 members of the press.

Toy Fair Visitor Profile 2007

Toy Fair is held in a state-of-the-art venue that allows easy access for the build up and break down of the show, and no inconvenient pillars through your stand! It offers light open halls with easy access to all exhibitors for all visitors. To see a glimpse of Toy Fair, take a look at the show reel.

Case Studies

You don't have to take our word for it. Here are some of the experiences our exhibitors have had at Toy Fair:

iTeDDy

“We launched iTeDDy at Toy Fair 07 and as first timers we didn’t know what to expect and from the very first day we were completely overwhelmed by the response. By the end of the event we had receive extensive media coverage including national TV features and several business opportunities from major retailers, distributors and licensors, not just from the UK but worldwide. The event helped catalyse our evolution as a significant business in the toy market and the level of exposure we received during the course of the event would have otherwise taken many months as well as a much larger financial investment. Exhibiting at the fair was probably one of the best decisions we could have made this year for the growth of our business.”

Imran Hakim BSc Hons MCOptom Dip SV
Managing Director - iTeDDy.com

Marbel

In 2007 Marbel exhibited at the Toy Fair for the first time. With the January arrival of the extremely popular ‘Plan Toys’ brand at Marbel it was a great reason to display on a stand made from natural finished wood in the form of a giant ‘Play House’. The stand went on to win the ‘Best Stand in Show’ award.

“With the stand as an excellent talking point, many new contacts were created and current relationships were developed. Overall the Toy Fair proved a great success for our new sales team, exceeding all expectations. What a great start to the new year.”

Philip Nelson, Marketing Manager, Marbel

Character Options

“Toy Fair is the annual showcase providing us with an extensive platform to reach key buyers for the coming year. We've been impressed by both the quality and quantity of people on our stand - and meeting them face-to-face has been invaluable for us. The organisation of the event was as usual seamless. We look forward to coming back in the 2008.”

Colin Fox, Marketing Manager, Character Options