Sponsorship Packages

You Are Here Boards

6 large directional plans are located strategically in each of the entrances. Sponsors are given the opportunity to highlight their company on the plan to ensure visitors know their location. The sponsor’s logo will appear at the top of the plan along with company name and stand number so they won’t be missed. Includes a free hyperlink from the Toy Fair web site for year round publicity.

Crèche

The crèche is a free service for visitor children aged between 2 and 11 years. Sponsors are invited to brand the outside of the crèche with graphics and are able to supply the crèche with their own toy brands. This area provides a great presence on the hall floor with a large space for branding and eye catching as well as a practical assistance to visitors and exhibitors. Includes a free hyperlink from the Toy Fair web site for year round publicity.

Carrier Bag

Increase your company visibility at the exhibition by advertising on the official show bag, distributed in the hall entrances to visitors as they arrive. Your brand will go home with every visitor. Includes a free hyperlink from the Toy Fair web site for year round publicity.

Lanyards and Toy Fair Welcome

As visitors and exhibitors attach their badge to an identifiable lanyard your brand will be seen everywhere around the show. Invite your promotional staff along to distribute them to visitors at the entrances or licensors, why not let your characters hand them out and further raise your profile. Includes a free hyperlink from the Toy Fair web site for year round publicity.

Fair Planner

This is a superb opportunity to reach the buyers before they arrive at the show and goes out to every pre- registered visitor. Packed full of all the useful information needed to reach the show and navigate the Toy fair. The sponsor’s logo features on the front cover with the back cover and an inside page as advertising space. The sponsor’s logo will also feature on the html email reminding visitors to register and providing a link to their website. Includes a free hyperlink from the Toy Fair web site for year round publicity.

Children of the Press

Children of the press are asked to wear sashes whilst they walk around the show with their parents to distinguish them from other children. There is an opportunity to sponsor these sashes. They will be in the toy fair colours, purple and lilac, with the sponsors logo and PRESS printed on them.

The organisers are also always happy to talk to sponsors about any bespoke sponsorship that they would like to see at the show. Let us know your ideas and we will do our best to enable them to come to fruition.

Toy Fair encourages characters to the show and does not make a charge for this. However we do ask that should you wish for a character to attend the exhibition, you notify the organisers.

To discuss sponsorship in more detail, please contact sponsorship@btha.co.uk and a member of the team will come straight back to you.