Olympia, Kensington, London W14 8UX

Tuesday | Wednesday | Thursday | 23rd – 25th January 2018

Cover Toy Fair

Press releases

Press releases

View the latest show news here.

Why cover?

Why cover?

Get the first look at all the hot new products for 2018.

Exhibit List / Floor Plans

Exhibitor List and Floor Plans

View the latest exhibitor list and floor plans.

Latest News

November 15, 2017 in Press Release

BTHA continues partnership with KidsOut for Toy Fair 2018

The children’s charity will hold Trolley Dash donation drive for third consecutive year The British Toy and Hobby Association is proud to announce KidsOut as the official charity for Toy…

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October 18, 2017 in Press Release


18 October 2017: Industry showcase sells out floor space four months prior to doors opening, as organiser announces Toy Fair Heroes as new showcase feature The British Toy and Hobby Association…

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September 4, 2017 in Press Release

Visitor registration opens for Toy Fair 2018

5 September 2017:  Visitors and media can now register to attend the show, taking place Tuesday 23 – 25 January 2018 The British Toy & Hobby Association has today opened…

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For Exhibitor News updates please follow us on Twitter: @toyfairuk

Why Cover the Toy Fair?

Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.

As a member of the media at Toy Fair you will be able to:

Experience the products of the future

Bring (licensed) press children along to show you how the toys work

Watch live demonstrations in the Demo Zone and on the show floor

Obtain current market stats and information on the ‘Toy Fair Best New Toys’

Access the Press Office and gain insight into exhibitors and product launches

Meet the toy industry all under one roof

Arrange interviews with specialised industry spokespeople

Discuss the wider issues surrounding the industry

Representatives of BBC Breakfast, The Gadget Show, The Telegraph, The Guardian, The Times, Independent, The Sun, Daily Express, Daily Mail, Metro, Huffington Post, The Grocer, Parent Dish and Talk Talk are among the journalists who have attended before.

Press Office

The on-site Toy Fair press office, run by Bastion, provides you with:

– A quiet working environment with Wi-Fi and power points
– A press-only area with complimentary refreshments
– Comprehensive exhibitor and show information
– Access to BTHA and industry spokespeople
– An ISDN line for radio interviews
– Storage facilities for camera crew
– Photographs from the event
– A vantage point for filming (the Press Office is situated on the balcony)
– Helpful, knowledgeable staff


Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.

Exhibitor List & Floor Plans

Interactive Floor Plan below

Press Kids

All members of the media are invited to bring press children along to Toy Fair to help to demonstrate the products. Please note however that you have a legal responsibility to ensure that the child is properly licensed, and we have a legal responsibility to check and hold a copy of that license.

If you wish to bring a child on site, please check the relevant permissions and arrange for the child to have the correct license (as well as any chaperone license you might need). You will need to share that license with the Toy Fair press team (ravi@bastion.co.uk) before passes are issued to gain admittance to the fair. Please note that licenses can take 30 days to issue from your local council.

Each child will be given a badge upon entry to the show as well as a Press Kids sticker which we ask them to wear at all times to distinguish them from other children.

To bring press children along to the exhibition they must be registered with the Toy Fair PR agency prior to the show opening. Please contact toyfair@bastion.co.uk for a registration form and further details or enquiries regarding licenses.

Please note exhibitors and visitors are not permitted to bring children between the ages of 5 and 16 to the fair, so please use this opportunity responsibly. Please make sure children are kept under close supervision at all times.