All members of the media are invited to bring press children along to Toy Fair to help to demonstrate the products. Please note however that you have a legal responsibility to ensure that the child is properly licensed, and we have a legal responsibility to check and hold a copy of that license.

If you wish to bring a child on site, please check the relevant permissions and arrange for the child to have the correct license (as well as any chaperone license you might need). You will need to share that license with the Toy Fair press team before passes are issued to gain admittance to the fair. Please note that licenses can take 30 days to issue from your local council.

Each child will be given a badge upon entry to the show as well as a Press Kids sticker which we ask them to wear at all times to distinguish them from other children.

To bring press children along to the exhibition they must be registered with the Toy Fair PR agency prior to the show opening.

Please note exhibitors and visitors are not permitted to bring children between the ages of 5 and 16 to the fair, so please use this opportunity responsibly. Please make sure children are kept under close supervision at all times.

Please contact via the link below for a registration form and further details or enquiries regarding licenses.