Toy Fair is the only dedicated toy, game and hobby exhibition in the UK. With 230 exhibitors that range from the large internationals to the new start up companies. Providing all media with a real overview and insight into a fun, innovative and exciting industry.

Toy Fair is a great opportunity for the media to see what will be the hot products in the coming year: to touch, feel and experiment with the products of the future. The exhibition is a showcase, a networking opportunity and an ideal event to research the business in an exciting environment.

Media are invited to attend the show on any of the four days. The official press day takes place on the first day, Wednesday 28th January.

Only validated press who write about the toy industry will qualify for a press pass. On arrival at the show, please bring one of the following with you: a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.