Olympia, Kensington,
London, W14 8UX
Tues 21st Jan
Weds 22nd Jan
Thurs 23rd Jan

Olympia London

Kensington, W14 8UX
Tues 21st January 2020
Weds 22nd January 2020
Thurs 23rd January 2020

BTHA announces KidsOut as official Toy Fair 2020 charity


Toy Fair 2020 Sold Out!


Register to visit Toy Fair 2020


Toy Fair TV 2019 - watch the highlights


The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia Grand and West Halls, London. The toy industry’s showcase welcomes more than 270 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.


Our first day at Toy Fair was madness –there were so many appointments booked in and we were delighted with the response to our new products particularly EUGY and the new Brainstorm Toys addition –See the World Through Others’ Eyes. All in all another great show for us at Olympia and we look forward to coming back again in 2020.

Debra TiffanyBrainstorm Ltd

2019 marks Gibsons’ 100 year anniversary of trading as a British, family business. Toy Fair was the first opportunity for us to celebrate with our colleagues, customers and friends. We want to thank everyone who came by...especially those who wished us a Happy Birthday! It was a truly fantastic show and will be remembered for many years to come.

Kate GibsonGibsons

This is the second year of exhibiting here and we have been delighted with the quality contacts so far and the response to our newly rebranded product range. Definitely attending next year.

Alan FordRainbow Eco Products

We always enjoy London Toy Fair. It is our home show and we have been attending for more than 20 years. We love the vibes here!

Marie BureauLe Toy Van

We come to Toy Fair to see what’s new for next Christmas, it’s the biggest part of our year, so really looking for some newness, and we’ve seen some actually, really exciting stuff. It’s like an overwhelming shopping experience, where there’s just every single toy you can possibly imagine, it’s amazing, it is overwhelming, because there is so much here, but is it brilliant because you can see so much in one day it’s great.

Caroline MynardWaitrose & Partners

I’ve come to the show because it’s where you come to see everyone in the UK toy industry, so i’m based in hong kong but work for a uk retailer so i came here early to see everyone, and see what’s going on. Toy Fair is the place to come and see what’s going on in the local market, what’s coming up and what the trends are going to be for the next 12 months.

Nat EastmentHamley's

I come to Toy Fair to see all of the great innovation… to catch up with industry colleagues, catch up with retailers, licensees and really get a sense of where the UK Toy Industry is going. It’s [Toy Fair is] a great big toy shop, it’s effectively here to see all of the innovation in the toy industry and all of the great toy products that are going to come out later in the year.

Mark KingstonNickelodeon

We are a kid influencer marketing management agency, we work with a lot of influencer who are here and also brands. Toy Fair is a great place to be a part of all of the new up and coming toys, from start ups to established companies. it’s a great way to interface with people that are looking to increase their trading size, and really look to develop their brand and integrate on a global level. So it’s a really great opportunity to meet a lot of people at one time.

Catherine KimsenToyBox Marketing & Management

2020 Sponsors

To go until Toy Fair 2020