Olympia, Kensington,
London, W14 8UX
Tues 22nd Jan
Weds 23rd Jan
Thurs 24th Jan

Olympia London

Kensington, W14 8UX
Tues 22nd January 2019
Weds 23rd January 2019
Thurs 24th January 2019

Toy Fair 2019 Trolley Dash donates 4,000 toys to KidsOut


Collectables, Licences and STEM toys steal the show at Toy Fair 2019


Toy Fair TV 2019 - watch the highlights


UK toy market experiences a challenging 2018 but remains positive for 2019


Toy Fair's Hero Toys unveiled at Toy Fair 2019


Hornby Hobbies’ Hogwarts Express Train Set crowned Toy Fair 2019 Editor’s Choice


The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia Grand and West Halls, London. The toy industry’s showcase welcomes more than 270 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.


Toy Fair is a really important show for The Entertainer – it’s where we get to see the culmination of all our suppliers’ ranges and plans for that year. It is a great showcase for the toy industry in the UK and an important date in our diary. You will always see us walking up and down the aisles whether it’s seeing a major domestic supplier or trying to find that unique new item in the Greenhouse.

Scott NormanThe Entertainer

We were delighted to win Best Stand at Toy Fair this year. The show was a great opportunity for us to meet our retailers face-to-face. Some of the feedback about our new product - Mia the Wildlife Photographer - has been inspirational. The show bags also give great visibility for the brand throughout the week - both at the show and out-and-about in the city afterwards.

Ian HarkinLottie Dolls

This has been the best experience ever! I have learned so much from being here and made some great contacts within the industry. Although I am new to the industry, everybody was really welcoming. I would definitely repeat this experience and recommend it.

Nikki CollinsNMP Collins Innovations

We were delighted with the reaction to our completely new stand in 2018. Our customers reaction to our clear message was extremely positive and in addition to the really strong turnout from the independents we were able to see all the major accounts as well. It was a very productive show for us and we are looking forward to building on the success in 2019.

Sue BarrattMelissa & Doug

Returning to The Toy Fair is always a very easy decision to make. Quality attendees, excellent organisation and most importantly, great for business. Majen and the Fair team are highly professional and a pleasure to work with. See you in 2019!

Rob TrupFiesta Crafts

Toy Fair is and always has been an important show for Playmobil, both for our independent and national customers as well as the press attendance it receives. This is the best opportunity we have to show all the new products we have each year, to get confirmed orders and to achieve press coverage of the new lines. We will be back exhibiting at Toy Fair 2019 with lots more exciting launches!

Jamie DickinsonPlaymobil

Toy Fair is an unmissable event for us. It’s amazing to see how much toys can develop between previews and the event, so there’s always plenty to be excited about.


Re:creation had a fantastic Toy Fair 2018. Our stand was very busy for the whole show and we had many very productive meetings. A real highlight for us was the reaction to the all new Razor Turbo Jetts motorized heel wheels which went down a storm, and likewise the range of Of Dragons, Fairies and Wizards interactive wands. In the run-up to the show and during the event the communication we received plenty of clear and effective communication from the Fair team - and this all helped ensure the event ran smoothly, not only for us but the Fair as a whole. We also appreciated the support of the Press Office team, who were friendly and inclusive throughout the event.

Jonathan KirkleyRe:Creation

2019 Sponsors

To go until Toy Fair 2020