Olympia, Kensington,
London, W14 8UX
Tues 22nd Jan
Weds 23rd Jan
Thurs 24th Jan

Olympia London

Kensington, W14 8UX
Tues 22nd January 2019
Weds 23rd January 2019
Thurs 24th January 2019

Toy Fair continues to support emerging talent via the Greenhouse Area with just 8% space remaining for the 2019 event


Strong re-booking rate and new exhibitor enquiries for Toy Fair 2019


Apply to exhibit at Toy Fair 2019


Toy Fair Trolley Dash 2018 donates toys to 3,500 children


The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia Grand and West Halls, London. The toy industry’s showcase welcomes more than 270 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.


Re:creation had a fantastic Toy Fair 2018. Our stand was very busy for the whole show and we had many very productive meetings. A real highlight for us was the reaction to the all new Razor Turbo Jetts motorized heel wheels which went down a storm, and likewise the range of Of Dragons, Fairies and Wizards interactive wands. In the run-up to the show and during the event the communication we received plenty of clear and effective communication from the Fair team - and this all helped ensure the event ran smoothly, not only for us but the Fair as a whole. We also appreciated the support of the Press Office team, who were friendly and inclusive throughout the event.

Jonathan Kirkley Re:creation

We were delighted to win Best Stand at Toy Fair this year. The show was a great opportunity for us to meet our retailers face-to-face. Some of the feedback about our new product - Mia the Wildlife Photographer - has been inspirational. The show bags also give great visibility for the brand throughout the week - both at the show and out-and-about in the city afterwards.

Ian HarkinLottie Dolls

Toy Fair 2018 has been a really great event, a fantastic opportunity to meet retailers and the media. We are delighted that Botley The Coding Robot won a Toy Fair's Hero Toys award. The show is a great opportunity for us to be able to demonstrate the products that we hope will be successful in 2018 and beyond.

Sarah WoontonLearning Resources

This has been the best experience ever! I have learned so much from being here and made some great contacts within the industry. Although I am new to the industry, everybody was really welcoming. I would definitely repeat this experience and recommend it.

Nikki CollinsNMP Collins Innovations

Toy Fair 2018 has been an amazing experience to connect with both local and internationally-focused partners. Being a Hero Toy is a great honour for our first Fair!

Ahrani LoganAugmentifyIt

We were delighted with the reaction to our completely new stand in 2018. Our customers reaction to our clear message was extremely positive and in addition to the really strong turnout from the independents we were able to see all the major accounts as well. It was a very productive show for us and we are looking forward to building on the success in 2019.

Sue BarrattMelissa & Doug

Returning to The Toy Fair is always a very easy decision to make. Quality attendees, excellent organisation and most importantly, great for business. Majen and the Fair team are highly professional and a pleasure to work with. See you in 2019!

Rob TrupFiesta Crafts

Toy Fair is and always has been an important show for Playmobil, both for our independent and national customers as well as the press attendance it receives. This is the best opportunity we have to show all the new products we have each year, to get confirmed orders and to achieve press coverage of the new lines. We will be back exhibiting at Toy Fair 2019 with lots more exciting launches!

Jamie DickinsonPlaymobil

To go until Toy Fair 2019