The business began in Peter Ireland’s garden shed in Kent, England in 1985. Peter hand crafted wooden jigsaws which he and wife Liz sold at craft fairs all over the UK. Liz and Peter were both teachers by profession and so have always had child development and education at the heart of what they do.
The business has grown enormously since then but remains family run, with Liz and Peter’s two son’s, Sam and Tom also becoming Directors in 2017. Grandchildren Arthur and Edith even get involved with testing the toys! It really is a family affair.
Our mission: To deliver quality, safe and affordable products which are responsibly sourced and complement childhood development through fun, exploration and learning.