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Toy Fair Contacts

The Toy Fair takes place at Olympia, Kensington, London W14 8UX

The Toy Fair offices are located at BTHA House, 142-146 Long Lane, London SE1 4BS.

General Enquiries

Chris Baxter

Exhibition & Special Events Manager
Tel: 0207 701 7127

Sales & Operations

Majen Immink

Head of Toy Fair Sales & Operations
Tel: 0207 701 7127


Bastion PR

Pre-show Tel: 020 3841 7660
Press Office [on site] Tel: 0207 598 6516


Tracey Butcher

Office Manager
Tel: 0207 701 7127

Toy Fair Organisers

The British Toy & Hobby Association (BTHA) was founded in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today the Association has approximately 140 members who, between them, are responsible for over 90% of the British market for toys and games.

The BTHA has a number of objectives including:

  • Achieving broad public recognition of the positive value of play and of the part played by toys in promoting play.
  • Gaining an understanding and recognition of the industry’s concern for safety and its safety record and to encourage public interest in purchasing and using safe toys.
  • Protecting, enhancing and celebrating play in all its forms.

The BTHA represents the interests of the toy industry on a national and an international level, addressing issues and commercial problems, which could have a profound effect on the toy business. The BTHA is taking a leading role in European discussions and decision-making, ensuring the UK’s toy industry is at the forefront of international affairs.

Roland Earl, Director General, heads the BTHA secretariat in London. The activities of the Association are directed by Council, elected annually and comprising of 24 members. The Council, in turn, is supported by the work of four committees whose members are drawn from the membership and have specialist knowledge of their committee’s working area.

For Toy Fair operations enquiries contact Majen Immink or Chris Baxter.

For all BTHA press enquiries contact Natasha Crookes