Exhibitor List 2020 - Toy Fair

Toy Fair Exhibitors 2020

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0-9
Action toys and accessories
Activity sets
Animals
Art & craft products
Activity Toys
Baby articles
Balloons, balloon making kits
Balls
Beach, bath, swimming toys and accessories
Books and accessories
Bicycles, tricycles, scooters
Boardgames
Building and construction toys
Collectables
Computer games, software and accessories
Dolls, doll's clothing and accessories
Dolls' houses and accessories
Dress-up & role play toys
Electronic toys
Educational products
Fashion dolls/toys
Flying toys
Gadgets
Games
Infant toys
Inflatable toys and furniture
Interactive toys and games
Juggling Equipment
Learning & teaching aids
Licensed products
Magic tricks and sets
Magnetic games and toys
Models and accessories
Musical instruments and toys
Novelties
Outdoor play equipment and paddling pools
Play tents and pop-up toys
Plush Toys
Party products and games
Pocket money toys
Pre-school toys
Publications
Puppets and puppet theatres
Puzzles
Remote control toys, vehicles and accessories
Ride ons
STEAM (Science, Technology, Engineering, Art and Mathematical) Toys
Seasonal toys and products
Special needs toys
Sports activities and equipment
Stationery items
Toys industry advice and consultancy
Trading cards
Vehicles
Wheeled and rocking toys
Wooden toys

Magformers

Magformers UK Ltd

The Weston Centre Business Hub

Crewe

CW1 6FL

GB

David Kelly

sales@magformers.co.uk

Magformers is the global leader in magnetic construction toys and carry official authentication by the renowned STEM.org organisation.
The company’s magnetic construction sets consist of tough, ABS plastic geometric pieces. Tiny but strong neodymium magnets are safely sealed in the edges of every Magformers piece and because they rotate, two pieces always connect when brought together.
Compared to other more traditional block or tile construction toys, this clever and patented design enables children to get super-creative with their constructions. And the creativity and flexibility of Magformers, where children can design and build their own 2D and 3D shapes and models, is a cornerstone of problem-solving and educational play.
Fine motor skills and hand-eye co-ordination are enhanced and the early use of mathematical language – when describing shapes and comparing differences, for example – is also introduced during play.
As well as being a popular and fun toy, Magformers are used extensively in UK nurseries, pre-schools and at KS1 and KS2 stages where playing with the geometric shapes (like squares, triangles, hexagons and pentagons) aids early years mathematical learning through shape sorting, symmetry and looking at the properties of shapes.

01270 446250

david.kelly@magformers.co.uk

www.magformers.co.uk

Stand Number

Upper Level 530

Action toys and accessories;Activity sets;Activity Toys;Building and construction toys;Educational products;Learning & teaching aids;Magnetic games and toys;Pre-school toys;STEAM Science Technology Engineering Art and Mathematical Toys

Magic Box

Placa Xavier Cugat 2, Edifici D, planta 2-A

Sant Cugat del Valles

Barcelona

08174

ES

Julia Cake

j.cake@magicboxint.com

Magic Box is a pioneer in the creation of collectible toys and has sold over 1.2 billion toys since 1994. Now one of the fastest growing manufacturers of collectible toys in the UK, Magic Box build their own brands to create new trends in the toy market. In 2020 Magic Box will launch the 5th series of the incredibly successful SuperZings, a top action figure brand, filled with imagination and surprise. 2020 will also see the 2nd series launch for the exciting MojiPops brand, filled with friendship and emotion.

l.bull@magicboxint.com

www.magicboxint.com

Stand Number

B60

Action toys and accessories;Collectables;Dolls, doll's clothing and accessories;Fashion dollstoys;Licensed products;Pocket money toys;Vehicles

Make Time 2 Play Cafe

Rebecca Miss Rebecca Deeming

rebecca@btha.co.uk

Stand Number

Upper Level 656

All Jigsaw Puzzles

Unit 4-6, Hatherleigh Industrial Estate

Holsworthy Road

Hatherleigh

EX20 3LP

GB

Clare Owen

clare@mapmarketing.com

Map Marketing specialise in short run, bespoke jigsaw puzzles, beautiful high-end wooden jigsaw puzzles and board games. We have over 40 years’ experience and all our products are made in Devon with care. We have partnered with great brands such as National Geographic, The Happy Puzzle Company, Smithsonian and TK Maxx, so our reputation for quality is high. We offer personalised gifts as bulk orders or drop shipped with no minimum order, and we are very experienced in supporting all kinds of ecommerce partnerships.

01837811313

clare@mapmarketing.com

www.mapmarketing.com

Stand Number

GH21

Marvin's Magic

3 London Road

Markyate

Herts

AL3 8JL

GB

Rakesh Kakaya

magic@marvinsmagic.co.uk

Marvin’s Magic is recognised as the brand leader and number one for magic worldwide. It has won many accolades, has the best-selling magic sets in many countries and largest following of young magicians anywhere!
Magic is normally based on dexterity, skill and many years of practice but with Marvin’s Magic, budding magicians can perform similar sensational effects in no time.
Marvin's Magic strives to inspire the next generation of magicians with innovative magic sets that always astound and amaze.
It's not just magic... it's Marvin's Magic!

+44 (0) 1582 849 000

trade@marvinsmagic.co.uk

www.marvinsmagic.com

Stand Number

H65

Collectables;Electronic toys;Educational products;Gadgets;Games;Interactive toys and games;Juggling Equipment;Magic tricks and sets;Party products and games;Pocket money toys

Max Mindpower

Kemp House

152-160 City Road

London

EC1V 2NX

GB

Nikki Collins

info@max-mindpower.com

Max Mindpower LTD is a company the produces a range of toys focusing on well being and mindfulness products for children. Launched in 2018 with an award winning range of plush toys and books, Max Mindpower joined CHF Media in 2019 and together have undergone an ambitious redesign project. We are now showcasing a new range of interactive and exciting plush as well as publishing and a new digital media offering.

07563441150

info@max-mindpower.com

www.max-mindpower.com

Stand Number

H23

Computer games, software and accessories;Electronic toys;Educational products;Animals;Infant toys;Interactive toys and games;Learning & teaching aids;Plush Toys;Pre-school toys;Special needs toys;Books and accessories

Melissa & Doug

141 Danbury Rd

Wilton

06897

US

Michael Foldeak

mfoldeak@melissaanddoug.com

From classic wooden toys to crafts, pretend play, and games, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose. Since the company’s founding in 1988, Melissa & Doug has consistently delivered innovative products that inspire open-ended thinking, encourage kids to see new possibilities, and offer Countless Ways to Play. It’s part of a bigger vision to Take Back Childhood. Because by giving children a true childhood with the space and freedom to explore their world, we give them a path to realizing their full potential!

0018002843948

mfoldeak@melissaanddoug.com

www.melissaanddoug.com

Stand Number

D11

Activity sets;Art & craft products;Activity Toys;Beach, bath, swimming toys and accessories;Books and accessories;Building and construction toys;Dolls, doll's clothing and accessories;Dolls' houses and accessories;Dress-up & role play toys;Educational products;Fashion dollstoys;Flying toys;Games;Infant toys;Interactive toys and games;Magic tricks and sets;Magnetic games and toys;Musical instruments and toys;Plush Toys;Puppets and puppet theatres;Puzzles;STEAM Science Technology Engineering Art and Mathematical Toys;Special needs toys;Wooden toys;Vehicles

Melissa & Doug

141 Danbury Rd

Wilton

06897

US

Michael Foldeak

mfoldeak@melissaanddoug.com

From classic wooden toys to crafts, pretend play, and games, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose. Since the company’s founding in 1988, Melissa & Doug has consistently delivered innovative products that inspire open-ended thinking, encourage kids to see new possibilities, and offer Countless Ways to Play. It’s part of a bigger vision to Take Back Childhood. Because by giving children a true childhood with the space and freedom to explore their world, we give them a path to realizing their full potential!

0018002843948

mfoldeak@melissaanddoug.com

www.melissaanddoug.com

Stand Number

D20

Activity sets;Art & craft products;Activity Toys;Beach, bath, swimming toys and accessories;Books and accessories;Building and construction toys;Dolls, doll's clothing and accessories;Dolls' houses and accessories;Dress-up & role play toys;Educational products;Fashion dollstoys;Flying toys;Games;Infant toys;Interactive toys and games;Magic tricks and sets;Magnetic games and toys;Musical instruments and toys;Plush Toys;Puppets and puppet theatres;Puzzles;STEAM Science Technology Engineering Art and Mathematical Toys;Special needs toys;Wooden toys;Vehicles

Micro Scooters

110 Coast Road

West Mersea

Colcheter

Essex CO5 8NA

GB

Melanie Hodgkins

melanie@micro-scooters.co.uk

Micro Scooters UK

01206 381334

micro-scooters.co.uk

Stand Number

B45

Bicycles, tricycles, scooters

MindWare

Unit 3 Hampton Hill Business Park

High Street

Hampton Hill

TW12 1NP

GB

Joel Hindmarsh

sales@coiledspring.co.uk

Founded in 1990, MindWare is the award-winning creator, manufacturer and distributor of Brainy Toys for kids of all ages. MindWare’s diverse product line includes educational toys, games, brainteasers, creative play activities, building sets, colouring books and more.

020 3301 1160

sales@coiledspring.co.uk

www.coiledspring.co.uk

Stand Number

E35

Boardgames;Games;Puzzles

Miss Nella

Office 110

Unit 5 1000 North Circular Road

London

NW2 7JP

GB

JULIA AZIZ

SALES@MISSNELLA.COM

Miss NELLA brings innocent and whimsical nail painting to kids of all ages. We think playing dress up should be all about having fun in a sound environment for the whole family, which is why we focused on producing a nail polish that enables little girls to explore fashion safely. With Miss Nella’s make up collection, our princesses can have great fun experimenting makeup without being worried about what’s in it. We believe good habits start at a young age!We take bath time seriously! Seriously fun that is! Add some fizzy fun to your bath time with our new fizzy bath bombs. Made with dermatologically tested products, without preservatives or soaps, the whole bath bomb collection is completely safe to use.
Designed for kids, loved by all!

02084506111

SALES@MISSNELLA.COM

WWW.MISSNELLA.COM

Stand Number

GH53

Art & craft products;Dress-up & role play toys;Fashion dollstoys;Seasonal toys and products;Stationery items

Mojo Nation

6 Garland Road

Ware

SG12 7BH

GB

Adam Butler

adam@mojo-nation.com

Mojo Nation is dedicated to celebrating the creativity of the toy, game, licensing and designer community and accelerating talent, opportunity and ideas for inventors of all levels, from design students and one-man bands to R&D teams within toy firms.

We support inventors of all backgrounds, experience and skill-sets to help bring their toy and game ideas to life, from sketch to shelf.

We work to ensure designers from all sectors get the chance to showcase their creativity in the toy and games space, and aim to fuel collaboration across the worlds of play, be it toys, tech or working with brands in the licensing space.

07970210207

adam@mojo-nation.com

www.mojo-nation.com

Stand Number

GH48

Action toys and accessories;Activity sets;Animals;Art & craft products;Activity Toys;Baby articles;Balls;Books and accessories;Boardgames;Building and construction toys;Collectables;Dolls' houses and accessories;Dress-up & role play toys;Electronic toys;Educational products;Fashion dolls/toys;Flying toys;Gadgets;Games;Infant toys;Inflatable toys and furniture;Interactive toys and games;Juggling Equipment;Learning & teaching aids;Licensed products;Magic tricks and sets;Magnetic games and toys;Models and accessories;Musical instruments and toys;Novelties;Outdoor play equipment and paddling pools;Play tents and pop-up toys;Plush Toys;Party products and games;Pocket money toys;Pre-school toys;Publications;Puppets and puppet theatres;Puzzles, Ride ons;STEAM (Science;Technology;Engineering;Art and Mathematical) Toys;Seasonal toys and products;Special needs toys;Sports activities and equipment;Stationery items;Toys industry advice and consultancy;Trading cards;Vehicles;Wheeled and rocking toys;Wooden toys

Mookie Toys

Unit 11, Enterprise Way

Flitwick

Bedfordshire

MK45 5BX

GB

Christina Aikman

christina.aikman@mookie.co.uk

We are a leading global supplier, distributor and manufacturer of branded and licensed toys across multiple categories.
Formed in 1987, Mookie has been promoting a world of play to children of all ages for over 25 years and is one of the largest wholly privately-owned UK toy company. Our Success has been built on a passion for high quality toys and we now sell in over 40 countries, continuing to grow a hugely successful portfolio worldwide. Including: Outdoor Toys, Arts & Crafts, Robotics, Games, Ride ons and many more.

01525 722722

www.mookie.co.uk

Stand Number

E131

Art & craft products;Boardgames;Collectables;Dolls, doll's clothing and accessories;Electronic toys;Fashion dollstoys;Inflatable toys and furniture;Interactive toys and games;Outdoor play equipment and paddling pools;Wooden toys;Stationery items;Ride ons;Pocket money toys;Bicycles, tricycles, scooters;Flying toys

Moose Toys Ltd

Unit 3 Hurling Way

St Columb Major Business Park

Cornwall

TR9 6SX

GB

Emily Maclennan

uko.tradeenquiries@moosetoys.com

Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market. Moose dominates in categories including collectables, craft, dolls, games and youth electronics featuring much loved brands such as: Scruff-a-Luvs, Fortnite, Kindi Kids, Capsule Chix, Treasure X and Shopkins and is consistently recognised as the most creative company in the industry.
The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home, has over 400 staff and distributes to over 100 countries with offices in LA and Cornwall.

01637 882200

uko.tradeenquiries@moosetoys.com

www.moosetoys.com

Stand Number

Upper Level 210

MTS Sport

Hans-Urmiller-Ring 11

Wolfratshausen

D-82515

DE

David James

dj@mts-sport.de

MTS Sportartikel Vertriebs GmbH is a privately owned, international, wholesale distribution company. Founded in 1992, MTS has many years of experience in the fields of sourcing, importing and distributing sporting goods. The MTS group owns the renowned brands Donic-Schildkröt (Table Tennis), Schildkröt (Aqua, FunSports, Funwheel, Fitness), Talbot-Torro (Badminton, Speed Badminton). It also represents the brands Unsquashable (Squash) and Wheel Bee (backpacks), among others.

The company has grown steadily over the years, and has its headquarters in Wolfratshausen, Bavaria, Germany. The MTS warehouse and logistical operations are based in Bremen. MTS core business focus on the European market where we are market leader with many of our brands. The group also includes a company in Hong Kong responsible for the in loco sourcing and developing of products, as well the worldwide distribution outside Europe.

MTS’s very experienced and knowledgeable staff, and highly professional distribution ope-ration, have enabled it to become well-established across Central Europe. The high quality and unique design of its products are assured by MTS’ own in-house product development and design team, together with the Hong Kong office highly skilled team. MTS ensures that its customers are provided with not only a very reliable, but also extremely professional and highly experienced service. MTS is continuously sourcing new and innovative products, whilst also being committed to strengthening the brands it distributes.

+49 (0) 8171 - 43 18 -0

www.mts-sport.de

Stand Number

GH4

Balls;Beach, bath, swimming toys and accessories;Bicycles, tricycles, scooters;Outdoor play equipment and paddling pools;Sports activities and equipment

MURO

Muro

Unit 53 Gossamer Gardens

London

E2 9FN

GB

Jamie Morgan-Leith

jamie.ml@mymuro.com

MURO is an award winning, modular play platform combining innovation, sustainability and longevity. It encourages creation and construction and is an expandable product with limitless potential, that meets the needs of parents today and in the future. The wooden toys and products that Muro creates offer parents the opportunity to provide their child with something that is not only sustainable and degradable, but produced ethically and with care.

jamie.ml@mymuro.com

www.mymuro.com

Stand Number

GH54

Activity sets;Educational products;Games;Infant toys;Learning & teaching aids;Activity Toys;Pre-school toys;Wooden toys

MV Sports & Leisure Ltd

www.mvsports.com

Stand Number

B30

My Fairy Garden

Meter House

Marlow

SL7 1LW

GB

Meric Pekcan-Butcher

meric@interplayuk.com

With My Fairy Garden, children can imagine, create, nurture and grow their own fairy garden.
My Fairy Garden is a collectable girl's range that encourages interaction with nature through play.
The kits offer children a delightful experience of imaginative open-ended play whilst discovering the magic of growing real plants.

01628 488944

clare@interplayuk.com

www.myfairygarden.co.uk

Stand Number

G10

Collectables;Dolls' houses and accessories;Art & craft products

My first Snapfit

13 Rothsay terrace

Newbiggin by the Sea

Newbiggin

Ne64 5XW

GB

Clive Robertson

clive.robertson63@icloud.com

Acivity game for under 3 year olds introuducing the concept of play, matching cards and carrying out the actions.
Improving coordination, fine and gross motor skills, spacial awareness, taking turns, building numerical awareness and reaction and anticipation skills

07549537225

clive.robertson63@icloud.com

www.snapfit.org.uk

Stand Number

GH28

Activity Toys;Educational products;Infant toys;Pocket money toys;Pre-school toys

My Little World Limited

Unit 16 Seven Acres Business Park

Newbourne Road

Marltesham

IP12 4PS

GB

Richard Walkling

RICHARD@mylittleworlds.co.uk

Introducing a new colour and play set aimed at keeping little ones occupied and engaged.

Welcome to My Little World - Imaginative worlds for little minds to create and explore.

Who are My Little World?

Established in 2017 by two school friends, My Little World was created to get children off their gadgets and screens and help them use their imagination to be creative. Richard Walkling, with years in marketing and sales, founded the company with Tim Frost, who has spent his working life animating some of the UK’s biggest children’s titles including Peppa Pig, Hey Dougee and Moshi Monsters. Born in a coffee shop, the seed was sewn to create something that would keep kids occupied.

What do you sell?

There are 9 standard sets, including two My Little Scotland sets. The range is available in stores across the country. Covering such topics as Emergency Services, Fairy Village, Space, Airports and Christmas, every set is individual and offer hours of colouring and play. There are 12 A5 cards to colour with the 12 coloured pencils included, plus little stands to hold the buildings and scenery.

Is it ECO friendly?
All of the packaging and cards are made from responsibly sourced FSC or recycled sources, and only the little stands are made from plastic, but these are reusable over and over again.

Can you have your own design?
For low set up costs, and low minimum orders, we can print the sleeve with a customer’s own branding, website, phone number etc... and, for a modest cost on larger orders, we can include your own company mascot or logos throughout the set, name the characters, and include your own messages, coupons, menu cards or other publicity material. Fast turnarounds, and the ability to create seasonal, event based or location-based sets make this an amazing marketing tool for any business.

Who have you supplied?
We have supplied our standard range to garden centres, toy shops, post offices and the majority of Visitor Information Centres in Scotland. Two own-branded versions have been created for Aerospace Bristol, including Concorde and the Harrier Jump Jet, a set for Painshill Landscape Gardens in Surrey and a set for Harvey’s department store in Halifax including HBOS and the Piece Hall.

A bit more about My Little World and how it all started.
Developed by two school friends, My Little World brings together beautifully drawn characters and scenes to create an exciting new role play world that will spark a child’s creativity and imagination. Watch as children create their own adventures and develop their world understanding through play.
Richard and Tim are both parents and have teamed up to create a way to help children and parents reduce screen time and media use during play time. My Little World provides a child with creative play opportunities using simple tools: Drawings, card and colouring pencils.
Richard’s idea was to create a world a child can immerse themselves in. A place where they can use their own imagination to create adventures, invent and expand on the stories they create – a child’s mind knows no limits, it just needs nurturing and encouraging.
Tim created the beautiful designs. With over 15 years of experience in some of the biggest children’s animated TV shows and games (Peppa Pig, Moshi Monsters, Hey Duggee!), Tim uses his experience in children’s media to create characters and scenes that will appeal to children young and old. The characters are double-sided to increase the fun as children create their own stories, and every scene contains fun hidden gems to add a twist to any story.
My Little World provides children with fun environments to explore, free from guns and other violent imagery. We hope you enjoy exploring My Little World as much as we enjoy making it!
Created, manufactured and printed in the UK on responsibly sourced paper and board. All paper, card and packaging is recyclable.

01473487748

RICHARD@Mylittleworlds.co.uk

www.MyLittleWorlds.co.uk

Stand Number

GH69

Activity sets;Building and construction toys;Educational products;Learning & teaching aids;Art & craft products;Pocket money toys;Pre-school toys;Seasonal toys and products

myFirst

21 Woodland Close Prime Bizhub

737854

SG

May He

sales@oaxis.com

+6581489960

may@oaxis.com

myfirst.tech/

Stand Number

GH17

Electronic toys;STEAM Science Technology Engineering Art and Mathematical Toys