We have attended London Toy Fair for several years now; the event is very important to us such that we expanded our space and then moved to an even larger booth. Our new open stand on the central aisle of the Grand Hall has allowed us to be more accessible to our customers. It has also enabled us to create more activations within the stand and in 2018 we created a custom-made StikBot who posed with customers and the media; it proved a real draw for visitors – as did our StikBot photo-booth.
Next year we will of course be back as we continue to consolidate and expand our offering. As a company that predominantly offers educational toys, it’s important for us to communicate how fun and engaging they are for children and adults alike. The Toy Fair gives us that opportunity to showcase product out of packaging and in action… its actually really good fun.
As for sales at Olympia, business is always brisk and our appointment schedule is jam-packed. Our staff and agents really look forward to this event; it is a fantastic way to kick-start the trading year.
Our PR presence at the show has grown year on year as our depth of product has expanded and next year we have some exciting new lines which we know will attract the media as well as buyers to the Brainstorm booth.
Debra Tiffany, Marketing Manager