My Toy Fair Blog

My Toy Fair Blog – Coiledspring Games Q&A

By November 14, 2019No Comments

Please introduce yourself and your company:

Hello, I am Roger Martin, the MD of Coiledspring Games.

Coiledspring Games is the UK’s exclusive distributor of some of the best games and puzzles on the planet. Founded in 2004, with just one game and one puzzle, we have gone on to become a leading name in UK games distribution, carrying a wide range of complimentary products including jigsaws, puzzles and soft toys.

We distribute, market and promote an exclusive range of titles. Our key partners include MindWare, Blue Orange, Gamewright, IELLO, Schmidt Spiele, NSV and Wrebbit 3D.

What products are you launching at Toy Fair?

We have a whole host of products being launched at Toy Fair. First of all, we are launching the MindWare range, including Qwirkle and Qbitz, as well as the amazing Q-BA-Maze products!

We’re expanding our jigsaw range with three new Thomas Kinkade Disney jigsaws: Peter Pan, Mickey Mouse and Alice in Wonderland.

A 395 piece 3D model of Hogsmeade is the next exciting puzzle in Wrebbit 3D’s Harry Potter range.

Finally, we have some exciting products that we can’t quite talk about yet…

How did you get into the toy industry?

I really enjoyed playing Triolet, a sort of ‘Scrabble® but with numbers’ game, but I just couldn’t find it in any shops and thought that more people needed to be able to experience this brilliant game. Obviously, the only way for Triolet to get this recognition was to set up a company and start distributing it!

What was your favourite toy growing up?

Growing up I was into construction toys. I used to spend hours at the weekends building battlements for toy soldiers, whether it was from the sets or anything I could find around the house! Having the Q-BA-Maze range join us really takes me back due to the construction elements. Q-Ba-Maze takes an ordinary marble run and makes it into something so much more, you can create animals, robots, towers and all kinds of geometric shapes. The configurations are unlimited, meaning play is unpredictable – the only limit is your imagination!

What is the one “special ingredient” that makes a great toy?

A toy must be engaging. It needs a hook that grabs your attention – whether that be from educational, social or physical values. It needs to be hard to put down! For a game to appeal to me, it needs to engage my colleagues and peers. Games should be tested as much as possible and gain as much constructive feedback as possible. I’ve played many games that were great concepts but didn’t engage me. I knew straight away I couldn’t sell them and moved on.

Other than your own, what toy brand really stands out to you today?

One game I am in awe of is Dobble. I’m very impressed of how it has dominated the card game market!

What was your best memory of Toy Fair?

It would be wrong of me to say when my previous colleague got locked in a toilet for two hours by security so instead I’d say the fun of meeting old friends and making new ones.

What’s your top tip for surviving Toy Fair?

Don’t get locked in a toilet!