My Toy Fair Blog

My Toy Fair Blog – Coiledspring Games Q&A

By October 5, 2018No Comments

Please introduce yourself and your company:
I’m Roger, the Managing Director at Coiledspring Games. We’re the distributor of some of the finest games on the planet.

What products are you launching at Toy Fair?
Each show we are always excited about the new lines that we are bringing out. Whether it be new games from existing suppliers, or new games from new partners. They all bring something great to the table.

Some of our highlights at Toy Fair 2019 will be Forbidden Sky, the highly anticipated third game in the Forbidden series by Gamewright; Planet, which plays as beautifully as it looks from Blue Orange, and The Mind, playing which is as much as an experience as a game and is guaranteed to amaze…

We will also have some surprises at the show, so keep your eyes peeled!

How did you get into the toy industry?
I really enjoyed playing Triolet, a sort of ‘Scrabble but with numbers’ game. I couldn’t find it in any shops – and I thought that more people needed to be able to experience this brilliant game. Obviously, the only way for Triolet to get this recognition was to set up my own company and start distributing it!

What was your favourite toy growing up?
I used to play with Lego and toy soldiers but as a family we used to play lots of board games. I distinctly remember when my dad bought Kingmaker – the first ever strategy board game I played. We sat down to play it, but my siblings and mum all dropped out, which meant my dad had to patiently work the game out with me because I was so enthusiastic to play. It showed me what it was like to play strategy board games, and now I can’t get enough of them!

What is the one “special ingredient” that makes a great toy?
For me, it is that instant feeling that I want to play again that makes a game great. It doesn’t matter whether you win or lose, you just want to play it again because the experience was so engaging.

The fact that the toy or game grabs you, and makes you want to play with, is what makes it special.

Other than your own, what toy brand really stands out to you today?
It is difficult to choose a favourite because there are so many brilliant brands out there. They all bring something different to the table. One of the great things about the toy industry is its innovative nature. You never know what is coming around the corner in terms of new products and new brands. It makes it a very exciting industry to work in. Who would have thought a game like The Mind would be so exciting not just to play but experience?!

One brand that does really stand out is WOW Toys. They are a great example of a brand that innovates. I love the design that goes into the look and feel of their products.

What was your best memory of Toy Fair?
Every year there is that moment when you walk in on the first day after set up, before the doors open, and you get that sense of excitement and anticipation of what the next few days will bring.

I get the same feeling every year. We’re here, we’re ready, let’s go!

What’s your top tip for surviving Toy Fair?
Toy Fair is a great opportunity to catch up with old friends and make new ones. So just make the most of it and embrace it. It’s only once a year!