When it comes to the time, we can easily sum it up in three different elements – the past, the present and the future. Where we’ve come from, what we are doing today and what we hope to achieve in the future.
As innovators of a unique time teaching system and designers of a range of time teaching watches, clocks and classroom resources, there is no better way to express our excitement at taking part in our first ever Toy Fair than by looking at the past, present and future of our brand. So, let’s start a journey where the second and minute hands intertwine…
Just as the Toy Fair can trace its roots back to 1954, EasyRead Time Teacher also has a rich history. Our time teaching methods were devised in the 1990’s following one man’s time teaching struggle. My Sydney-based brother, Roger Shackleton, devised the ‘EasyRead Dial’ and the ‘Three Step Teaching System’ after finding it extremely difficult to teach his own children to tell the time using an analogue clock. Much later, in 2012, I came on board to develop the business in the UK and Europe. EasyRead Time Teacher has gone from strength to strength ever since, with glowing reviews from customers who have been delighted at how quickly their children have mastered this vital skill.
We are delighted to be exhibiting at the Toy Fair as it is the only exhibition dedicated to toys, games and hobbies. What fascinates us most is that the event gives visitors the opportunity to see and interact with a wide range of fun and innovative products. EasyRead Time Teacher don’t only tick the fun box, but we also bring an educational element to the fair, as our products aid learning and can give children a real sense of achievement. We can’t wait to see how visitors respond to our time teaching systems and products.
Simply put, the Toy Fair is a platform for innovation and we’re very keen to be part of that. What makes us special as a brand is that we embrace the future at the same time as keeping a very necessary piece of the past alive. Today there is no escaping the fact that we are surrounded by digitalisation, but children still need to be able to tell the time on an analogue clock as part of the primary curriculum. Our products therefore have to provide a modern way to use a traditional timepiece, so children can master a skill they can use for life!
We’re really looking forward to meeting other creators of innovative products and you can bet we’ll be counting down the hours and minutes until we get to participate in our first ever Toy Fair!
Sue Shackleton, Director