Please introduce yourself and your company:
Hello, I’m Christine Lawson, MD of Eduk8 Worldwide.
As always around this time of year, we’re really looking forward to Toy Fair 2020. EDUK8 Worldwide Ltd® have been designing and supplying a unique range of high quality, durable educational toys for over 18 years. London Toy Fair provides great exposure for our products and brand alike, and it truly is an exciting time for educational toy enthusiasts.
What products are you launching at Toy Fair?
As a major supplier to the UK and international sector, we believe strongly here at Eduk8, in creating a fun and enjoyable learning experience through play. We bring a fresh outlook to the retail marketplace with our superbly designed and branded packaging.
At this year’s Toy Fair we will be launching our new ‘The Mark Makers™’ range, an early writing programme that encourages every child to make their mark. Aimed at children from 5 months upwards, the range simplifies writing skills through making basic marks. These marks make up letters of the alphabet – as well as numbers and shapes. Four characters proudly display each specific mark through their design shape and colour- Lionel, Archie, Ziggy and Swirlo, and these together with a range of Activity and Story books will help to develop children’s writing skills from an early age.
We’re delighted that the author of these exciting new products will be on the stand to showcase the full range in the Grand Hall on stand F1. Be sure to find us to gather some insights.
How did I get into the toy industry?
Having established EDUK8 firmly in the educational sector both in the UK and internationally, we realised that children and parents should have access to high quality learning resources such as those being used by their children in school. In order to bring our products to the attention of the Toy industry we felt it was essential to exhibit at a well-established trade fair such as London Toy Fair, and we have been delighted with the response to our educational toy range ever since.
Favourite toy growing up?
Without a doubt it has to be Lego, which I do believe may prove to be the greatest toy of our generation in terms of longevity.
One special ingredient that makes a great toy?
As a representative of the whole Eduk8 brand, we highly value the positive impact our toys have on the learning process. Throughout product design we evaluate each and every component to ensure enjoyment is at the forefront of our toy range.
Other than your own, what toy brand stands out for you today?
Exploring the toy fair and finding out what other companies have been up to is always something we really look forward to. There is a vast amount of knowledge and experience floating about at the fair and it’s a great opportunity to develop in this ever-changing sector. Casdon with their timeless brand always showcase a superb presence at the fair, and for a smaller brand like us we take great inspiration from their range and stand.
Best memory of toy fair?
We’ve exhibited at the fair six times now; each year is different and provides a unique experience. At the 2014 fair our big Belly Bump Balls, or the ‘Big Raspberry’ so named by Steph, as she demonstrated them on the BBC Breakfast show, was amazing! We couldn’t have dreamed for better product exposure. It was without doubt the highlight of our fair that year and continues to be our claim to fame!
What’s your top tip for surviving the toy fair?
Planning each day and ensuring that enough time is allocated to explore and gain knowledge from potential customers, will provide a full experience of the fair and all it has to offer. Above all, wear appropriate footwear! The days at the fair are busy, but great!!