My Toy Fair Blog

My Toy Fair Blog – EPOCH making toys

By December 15, 2017No Comments

We’ve been exhibiting with flagship brand Sylvanian Families and arts and crafts range Aquabeads at Toy Fair for four years now – each time we find the event just gets bigger and better. 

This year, we’ll be revealing our biggest Sylvanian Families product launch in 30 years: a new Town comprising 25 product lines which launches in UK retailers from March 2018.

The new Town allows fans to set up and play with an alternative setting to the usual rural Sylvanian Village. An exciting urban destination for the characters to visit on a special ‘day out’, the Sylvanian Families Town is where the ‘older sisters’ characters work, doing their dream jobs. It’s something completely different for the brand, so expect to be blown away!

In 2016, we won Stand of the Year with our Cosy Cottage structure, which was a real achievement for us. For 2018, we’re planning to wow visitors with a brand-new stand, comprising a life-size Sylvanian Families Grand Department Store – the largest product in the new Town range. You’ll be able to step into the Grand Department Store to see brand new toys from the Town on display. Doesn’t it sound magical? We’ve got such creative and imaginative brands that we really enjoy bringing them to life through the stand.

This year, we’ll also be expanding the Aquabeads area to showcase the popular arts and craft brand in all its glory. We’ll have two brand new Aquabeads playsets featuring Disney’s Elena of Avalor and Tsum Tsum on display. Tsum Tsum characters are one of my favourites – they’re just so cute – so I’m really glad we were able to work with Disney on this new licensed product.

Yuki Otsuka, Marketing Manager at EPOCH making toys
Stand B130