Please introduce yourself and your company:
Founded in 1987, Funrise is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys and games worldwide.
I am James Dixon, Commercial Director UK & Ireland and this will be my second London Toy Fair.
What products are you launching at Toy Fair?
Funrise creates toys and games for high-profile brands including TONKA®, GAZILLION®, HERODRIVE™, and WONDER PARK™ which is new for 2019!
We are also the creator, producer and brand owner for the upcoming TV series RAINBOW BUTTERFLY UNICORN KITTY™ which will have a toy line launching at the back end of next year.
We are also launching something a bit special, which we cannot share now!
How did you get into the toy industry?
I have worked with licensed merchandise most of my career so a move to Toys was the natural choice.
What was your favourite toy growing up?
Action Man! I remember you could go down the stairs on the Tank.
What is the one “special ingredient” that makes a great toy?
A child’s imagination.
Other than your own, what toy brand really stands out to you today?
Bandai in Japan. Their line-up is amazing, it’s a shame they are not all available here!
What was your best memory of Toy Fair?
If you can remember then it cannot have been that good….
What’s your top tip for surviving Toy Fair?
Go to bed early!