Keel Toys Leading the Way in Sustainability
Keel Toys are recognised around the world by the iconic red disc in the ear of each toy, our seal of quality and value. As the first step of our new sustainability initiative, we are delighted to announce that starting from our November factory shipments, all our items will now carry a new Keel Toy icon formed from FSC cardboard, saving plastic on the millions of toys we sell each year.
Single use plastics and bottles have become one of the hot topics over the last few years resulting in the increased use of recycled polyester. Recycled polyester, also known as rPET, is obtained by first collecting bottles and other plastic waste and cleaning them. The cleaned bottles and then shredded into pellets. To create the yarn the pellets are crushed and melted which are spun into thread. This process gives plastic a second life and uses 59% less energy to produce than virgin polyester. Just to give an example, 16 water bottles will produce enough fibre to make a 30cm toy. While much attention is given to rPET made from plastic bottles and containers thrown away by consumers, in reality polyethylene terephthalate can be recycled from both post-industrial and post-consumer input materials.
We are proud to say that we have already phased in the 100% use of recycled polyester stuffing in all our toys. The next step for us was to design a fully sustainable range…
Introducing CuddlEco. CuddlEco is the NEW 100% recycled range from Keel Toys. These eco-friendly toys are manufactured and stuffed with 100% recycled polyester from plastic waste. Weighted with recycled glass beads, these floppy toys have been perfectly designed for hugging by a loving new friend. Traditional glass eyes have been replaced with cotton embroidered eyes which give a unique, and playful character to these Eco soft toys. The iconic Keel symbol and hang tag are now formed from FSC card and attached to the toy with cotton. Even the sew in label is recycled, and all are manufactured in an ICTI ethically audited factory. CuddlEco features endangered animals from the four corners of the world including, Turtle, Sloth, Tiger, Snow Leopard, Panda, Blue Whale, Great Apes and Polar Bear to name a few. For Eco awareness the range will be clearly labelled with the sustainable message and offered with a variety of retail solutions.
CuddlEco, 100% Recycled 100% Huggable