My Toy Fair Blog

My Toy Fair Blog – Learning Resources

By October 29, 2018No Comments

From childhood dream to reality: how Learning Resources brought Stems®to life from the mind of Euan Lind.

It’s rare that a piece of homework changes the course of your life, but that’s just what happened to 11-year-old Euan Lind when he wrote a report called The Manufacture of Toys. The essay, which impressed his teacher, reviewed market research, manufacturing issues, and even average household spend. Crucially, it also mentioned the invaluable role of the inventor.

Fast-forward two decades, and Euan isthat toy inventor. His creation is called Stems® and it’s safe to safe that it’s like no other toy you’ve ever seen.

Our partnership with Euan began at the 2017 London Toy Fair. While walking around the stands, I came across Euan who was exhibiting in a little cubicle stand at the back of the show. We got chatting and just 9 months later, Learning Resources UK is now distributing STEMS to global markets with the aim of inspiring the inventors of the future!

Euan has achieved what very few toy aficionados succeed in doing: not only has he invented a new product and seen it manufactured, he’s unearthed the Holy Grail of the toy industry – he’s invented a new constructiontoy.

Inventing a new construction toy isn’t easy. Many have tried, and few are truly successful. The key is how the pieces can be joined and how they connect. In inventing Stems®,Euan has created a truly unique connecting system that is simple, flexible and strong.

With a little creativity these simple pieces can be combined and transformed into balls that actually bounce, frogs that actually jump and even into moveable vehicles. It’s no exaggeration to say that Stems®can form the stems of a child’s creativity, and it’s no coincidence that they also help users to learn S.T.E.M. (Science Technology Engineering & Mathematics) skills.

There is another unique feature about the Stems®construction set: there is just one component. Every other construction toy has multiple types of pieces. Stems®are so versatile, so downright bendy, that you only need the one shape to make pretty much anything you can imagine.

Not only is our partnership with Euan a perfect accolade as to why inventors should exhibit at and attend the show, but also to show that there are many brands like us that are committed to bringing innovative products to market.

We return to Toy Fair in 2019 celebrating our 25th Birthday, and there is no question that Toy fair has been hugely valuable to us as we have grown as a company. We look forward to showcasing a portfolio of new products including additions to our hugely popular Coding, Collectibles and educational ranges.