Toy Fair is one of the biggest events in the PLAYMOBIL calendar each year. After attending for the past 37 years, it is something we always look forward to. Toy Fair gives us the chance to get the team in one place, say hello to familiar faces and introduce ourselves to new partners.
Attending Toy Fair is extremely important to us and we start planning the next show almost immediately after the previous one finishes. It is the best place to meet with buyers from major national and independent retailers and provides us with the opportunity to build on our current relationships and create new ones.
We use Toy Fair as the opportunity to celebrate the year just gone and look forward to what’s yet to come. This year we have moved from our usual space to stand 540, which has given us a different area to play with, so we are being extra creative! As usual, we will be showcasing our entire 2020 collection to everyone who attends, along with our new licensed ranges; Back to the Future and Scooby-Doo, as well as new theme concepts such as the impressive Knights of Novelmore.
If you’re attending Toy Fair, visit the team on stand 540 to see the new exciting ranges and experience them for yourself!
Jamie Dickinson, Marketing Manager