My Toy Fair Blog

My Toy Fair Blog – Plum Play

By January 13, 2020No Comments

As always, the team at Plum Play are really looking forward to showing our brand and products at London Toy Fair again in 2020. This year we will be showcasing two new and very exciting distribution deals in Happy Hop (inflatables) and Injusa (ride-on toys). Both are incredibly successful brands that we are delighted to bring into the Plum family. Alongside this we also take our first step into licensing on Outdoor Toys with Universal Minions and Trolls; as well as presenting many new and innovative lines for our fast-growing range of scooters under the Globber brand.

Plum Play’s past toy fair experience (and we have a lot of it), has shown us that your brand and products must be on point and relevant to this ever-changing retail environment. As an established outdoor toy brand of 31 years, it is our aim to constantly innovate and provide new product and category solutions to retailers.

This year we are most looking forward to seeing the reaction to our new distribution options from both our existing customer base and potential new retail customers, which will be added to our portfolio to run alongside our award-winning Plum Outdoor Toys range.

The memories of previous shows are still fresh in the mind and are mainly concentrated on the success and sales buzz of being introduced to a new customer and seeing that through to opening and then growing the account.

A core buying trend we have noticed is that our retailers want to deal one supplier. Plum are adapting to this trend to suit these needs of customers by providing a service across different categories of products. This has put the business in a great place to continue our fantastic growth as an international business.

So please come and see us on stand F20 where alongside great products you can meet the team and get 2020 off to a great start!