The SnapDragon team is looking forward to attending our very first Toy Fair to see the incredible diversity of toys in the industry, meet the creators behind them, and discuss how we can help solve one of the industry’s growing issues – counterfeit goods.
From iconic family favourites to exciting new entrants, we can’t wait to see what toys will delight our children over the coming months. The creativity and craftsmanship in the UK toy sector is second to none and is in demand the world over. We are thrilled to be at Toy Fair to meet the manufacturers and suppliers, and to take this opportunity to strike up some new relationships.
We also have loads of practical hints and tips to share, from clever packaging ideas to what to do if the worst happens and you discover you have been targeted by criminal counterfeiters. All children deserve the real deal, but sadly children’s toys are some of the most commonly targeted. The UK toy community really comes together at the Toy Fair, which is one of the many reasons events like this are so important to help raise awareness of these issues.
Our founder, Rachel Jones, came face to face with counterfeiting some years ago, when her baby product, the Totseat, was hi-jacked by counterfeiters. She couldn’t bear the thought of fake products being sold to customers who were expecting her quality design for their children. But, she also couldn’t afford expensive lawyers and the sophisticated technology used by luxury brands to fight the fraudsters. Rachel was determined to fight back – which she did successfully, defending the brand and the business.
Rachel diligently spent the next two years helping other SMEs with similar problems. The gap in the market was clear, and, keen to ensure no other small business went through the same challenging experience she had, she launched SnapDragon in 2015. SnapDragon now works with baby and toy entrepreneurs to help defend their businesses, and customers, online all over the world.
SnapDragon is a brand protection guardian for small businesses. SnapDragon was born to breathe fire to protect your brand, so you can continue to do what you love: bring your toys to the market and into the hands of children and families.
By Michelle Novenson, Head of Client Services at SnapDragon Monitoring