Please introduce yourself and your company: My name is Greg Kirk; I am the Marketing Executive at The Carat Shop and we are a manufacturer of Official Harry Potter Jewellery and Accessories. Ranging from charms, beads, necklaces and other jewellery items, along with gifts such as pens, bookmarks, keyrings and watches.
What products are you launching at Toy Fair? We are constantly introducing new products throughout the year as Harry Potter is not a seasonal brand, there is a demand for new and exciting products year-round. We have recently launched a range of Sterling Silver Slider charms and bracelet, as well as a distinctively Harry Potter collection of watches.
How did you get into the toy industry? Novelty gifts and accessories is an industry we have strived to branch out into for a couple of years, and achieving this for such a recognisable brand, as well as delivering a high quality and reasonably prices product has been something The Carat Shop has worked hard for through manufacturing.
What was your favourite toy growing up? Standout toy memories I have from growing up are stretch Armstrong, marble towers and Beyblades.
What is the one “special ingredient” that makes a great toy? Something interactive and versatile that never gets boring. I think this is why buildable toys like marble towers, Lego and K’nex are so successful.
Other than your own, what toy brand really stands out to you today? I think Lego are still unmistakable in the Toy market, plainly due to how versatile the concept is as well as all of the brand partnerships they have obtained over the years, most recognisably Star Wars, Harry Potter and Indiana Jones among many others.
What was your best memory of Toy Fair? This is our first ever time exhibiting at the Toy Fair, so it is new territory for us.
What’s your top tip for surviving Toy Fair? Again, it is our first time! So knowing what to expect as an exhibitor is quite difficult!