My Toy Fair Blog

My Toy Fair Blog – Welcome back to the show!

By December 1, 2021No Comments

My Toy Fair Blog – Welcome back to the show!

Well firstly, welcome back everyone! After our long enforced hiatus we are back and we have missed you! A little later than usual from me but I’m excited to say I’ve seen the John Lewis advert, the nights are definitely longer and colder which at long last means….it’s almost Toy Fair time! With Toy Fair 2021 sadly not being able to go ahead earlier this year, and after the tough year everyone has had, it has been amazing to see our industry bouncing back!

For some of you this is your first time with us so let me welcome you to the Toy Fair squad. There is nothing quite as warming, inviting, or exciting as Toy Fair in full swing! You will get the chance to network with fantastic suppliers, retailers, licensors and media whilst seeing all the sensational new toys for 2022.

While it will be amazing for everyone to be together again and to have some well-needed catch ups, things will also be different this year. Due to COVID-19 safety precautions, Toy Fair favo

urites including the Influencer Day, Demo Zone and Toy Fair TV will not happen this year. This will be to help maintain social distancing, but we hope to bring them back for 2023.

With Toy Fair being such a busy time, it can be easy to miss something, that’s where the blog comes in! This Toy Fair blog is the ideal place to make sure you’re up to date with your fellow exhibitors. You can find out some interesting stories and even learn about the exciting launches that are to be expected at this year’s show.

Blog posts will be going out every week  so you can get to know our exhibitors a little better. They will cover the important trends that will come to shape the year ahead, whilst others may take us on a trip down nostalgia lane to remember some memories from previous shows!

We will also have a “Toy Fair Spotlight” style blog where we’ll ask exhibitors to answer quick-fire questions on themselves and their toys. Discover who loved what toy growing up, or their tips for what makes a great toy!

If you’re interested in taking part in our blog series, then drop the Bastion team a line at We still have slots available, but they’ll go fast.

I hope that you’re looking forward to the many crackers that this year’s series of blogs are sure to deliver, and I can’t wait to see you all at Olympia London in January!
Rebecca Deeming, PR & Events Manager