Toy Fair is almost upon us! What better way to kick off a new decade?
It’s always exciting to see the transformation of Olympia from build, to show open with all the bright colours. The biggest toy companies from around the globe flock to Toy Fair, ready to showcase their hottest new products to renowned retailers, licensors and media. As we speak, more than 260 exhibiting companies are getting ready to showcase their new innovations hitting the shelves very soon. From big to small, simple to intricate, Toy Fair 2020 will have something to wow everyone!
Alongside the fantastic toys, which I can’t wait to try, we have the familiar faces of Toy Fair TV and Toy Fair’s Hero Toys, a special showcase of the show’s most innovative toys. We are also launching a brand-new event for influencers – the Influencer Day, taking place on Wednesday.
Influencers at the top of their game will be having a blast and telling the world all about Toy Fair, live from our Content Creation Zone and around the hall itself. As well as getting a sneak peek into what the future of toys holds, these influencers will also be speaking to the industry’s biggest brands. Make sure to look out for them, as well as our friends at major newspapers and television stations!
One of the reasons Toy Fair is such a unique event, is the people. We have a fantastic mix of interesting individuals, brought together by our shared passion for creating and enjoying the very best of toys. Everybody from major brands to independent inventors knows that Toy Fair is the place to be to get noticed and develop those important business relationships.
Gavin Inskip is back to anchor the Toy Fair TV channel, joined this year by Sara Damergi. The pair will be reporting on the show’s biggest news and demonstrating toys from around the hall.
It wouldn’t be Toy Fair without our Hero Toys – where we debut our predictions for what will get tongues wagging in 2020. We’d love to welcome you to come and see them on display outside the Press Office, located at 320.
Toy Fair always proves to be a brilliant experience, and everything is in place to ensure we have another fantastic year! I can’t wait to see what all our attendees have in store. See you soon!