Please introduce yourself and your company:
I’m Brendan Taylor and I am the Key Account Manager for Toys at West Design Products.West Design offer the most comprehensive collection of arts and crafts, toys and stationery products from one company. We are also very proud to be the sole UK distributor of Creativity for Kidsranges.
What products are you launching at Toy Fair?
We will be showcasing all of the Creativity for Kids products – our amazing best-sellers and some newer additions – and, excitingly, we will be introducing a new pricing structure for the complete range. We will also be focusing on our Craft Planet portfolio and showing off our new lines in the range for 2019 – we’re really eager to show these off!
How did you get into the toy industry?
Toys rapidly became a big seller for West Design, I was employed by West to look after this arm of the business and help to grow it.
What was your favourite toy growing up?
My favourite toy growing up would have to be the Evel Knievel Stunt Cycle. I can remember seeing how many books I could get the bike to jump over – but always getting told off for crashing it into my mother’s sideboard.
What is the one “special ingredient” that makes a great toy?
A great toy must drive your imagination. You should be able to lose yourself when playing with a toy and let it take you to that place where you can have fun and ignite the spark of pure enjoyment.
Other than your own, what toy brand really stands out to you today?
I really love Lego – it’s a truly timeless toy that has been played with by generations and appeals to everyone’s imaginations, without limits.
What was your best memory of Toy Fair?
We were packing up the stand one year and I heard the sound of the James Bond Aston Martin DB5, that had been on display for one of the suppliers. Everyone stopped in their tracks just to watch this amazing car being driven out of the hall.
What’s your top tip for surviving Toy Fair?
My normal mistake is to buy new shoes before going to the fair – don’t do it! All those hours on your feet in new shoes is not going end well. Ill try not to do it this year.