Smart Toys & Games

Hi there, we are Smart!

No, we have nothing to do with the car manufacturer, we make toys. For more than 25 years now Smart has been committed to create inspirational & educational toys.

We love what we do and are proud to present you our brands:

SmartGames is the worldwide leader in multi-level logic games. The award winning games have multi-level challenges from the very easy to the very challenging; perfect for players of all ages. Each has a unique and innovative game mechanic with themes that appeal to both boys and girls. They come in travel, compact and table top editions in plastic or a premium wood range.

SmartMax is the award-winning pre-school magnetic construction system which provides children aged 1year+ the chance to explore the fascinating world of magnetism in a fun and safe way. The products are safe and durable and made from the highest quality materials, the magnets are incredible strong and can carry up to 60 times their own weight.
Each SmartMax magnetic bar features unique colour codes, the blue, green and purple bars attract while the warm colours of red, orange and yellow repel. The giant parts are ideal for young children and allow them to easily create the most amazing and colourful super sized structures. The SmartMax range offers a whole universe of compatible building sets, vehicles and accessories for never ending play.

GeoSmart is the future of geomagnetic play. An ideal STEM magnetic construction set, featuring bright colours, strong magnetic pieces and a patented double-safety system. The GeoSmart kits range from basic starter sets to battery powered remote controlled vehicles including LED lights!

Skillmatics ‘Write and Wipe’ Activity Mats are based on the principle that children absorb concepts better through repetition. Each set includes a selection of double-sided activity mats, a special Skilly Billy pen, and a cloth. Each set helps develop a range of key skills including Observation, Memory, Writing, Problem Solving, and Focus & Attention.

Smartivity are construction & activity sets using sustainable, engineered laser cut wood. SMART DIY! No glue or tools required!

True Balance was designed and developed to improve focus and refine motor skills; as well as help children with attention deficit disorders. On top of its essential STEM features, True Balance is a great “fidget toy” for adults and children

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Lets Play Froggit!

Cross the pond but beware of the fish!

Guide your frogs across the pond and block other players from doing the same. The first player to get their entire frog family to the other side wins the game.

Jack & the Beanstalk

The next instalment for Smart Games bestselling Fairy Tales collection. Suitable for ages 4+, players drop each ‘beanstalk’ puzzle piece down the ladder game board to try and match the image shown in the challenge.

Walk the Dog – How to Play

Who let the dogs out? Can players keep their pooches on a short leash and steer clear of trouble with other dogs and cats? Try not to get tangled up, this game might not be a walk in the park.

Plug and Play Puzzler

This little cube is packed with fun. Remove the 8 colourful puzzle pieces and try to fit them back in. No setup required, just plug and play! Sounds simple? There are more than fifty ways to complete this game

IQ Arrows – How to play

Follow the arrows. Find the solution.
IQ Arrows offers a whole new direction…in puzzle games! Can you place all the puzzle pieces on the gameboard and point the arrows as indicated in your challenge?

Smart Farmer

Keep the animals apart! Trouble at the farm! The animals are making a big mess and need to be separated…but the farmer has only 3 simple fences to divide his field . Can you help keep them apart?


1 London Road
BN18 9BH
United Kingdom

+44 (0)1903 885669

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