How successful was Toy Fair 2019 for you?
Yet again, the Toy Fair proved to be a great success for Zimpli Kids, as we saw lots of interest in our new releases including the Ryan’s World range of Gelli Baff & Slime Baff and the brand-new Poop Emoji Baff Bomb! It was great to see some new & existing faces on our stand, including Buyers from Tesco, The Range, Smyths & The Entertainer, to name a few! We look forward to building these relationships further!
Why did you initially choose to exhibit at Toy Fair?
We always choose to exhibit at Toy Fair as we receive a great reception and it’s a fantastic opportunity to build brand awareness both within the UK and internationally sometimes, too!
Why was it important for you to exhibit at Toy Fair again in 2020?
Because we feel it works well in terms of being able to meet with existing customers, and also introduce our range to any potential new customers who may be visiting the show!
Do you have any advice to other exhibitors/attendees at Toy Fair?
Make sure you wear comfortable shoes!!
Are there any highlights at Toy Fair that stand out for you?
The highlight for me was when Gavin decided to strip down to his swim shorts (clearly, he came prepared!) and jump in our notorious bath full of gooey, green Gelli Baff on the last day!
Jessica Coy – Head of Marketing – Zimpli Kids