Wicked is a young, vibrant toy company like no other. We bring the very best in proudly British made flying toys and games to the global toy market. We are the world’s largest manufacturer of returning boomerangs and we continue to grow thanks to our core values of innovation, ambition and originality.

Innovators of toy crazes as well as enduring classics, our mission is to produce toys of the highest quality that stand the test of time. Our 20 year anniversary is testament to the fact that we continue to introduce fresh, inspiring new products to the global toy market year upon year. We make toys that bring a smile to a child’s face, that cause a commotion in a crowd and that send waves through – not only the industry – but the world too.

We are a truly global toy company. Our Wicked range is sold in a wide variety of retail outlets: from independent toy stores to department stores and major supermarket chains. From gift shops to online and on TV around the world. In our home market, our Booma range is demonstrated in London’s premier flagship stores and tourist attractions, captivating the attention of millions of tourists each year. We work tirelessly to ensure that our products are in demand and flying off the shelves. We want to be in every store, household, beach, park and office around the world.

We’re proud to say that the majority of our flying toys are manufactured in the UK. We don’t follow market trends. We create them. With eye catching in-store visual displays, skilled demonstration, disruptive marketing campaigns, press coverage, PR stunts, social media and promotion – we know how to capture everyone’s attention.

We don’t just make toys, we make memorable experiences. We use our expertise to turn toys into talking points and, in the same breath, to put ‘Wicked’ on everyone’s lips.