Toy Fair 2024
Tue 23rd | Wed 24th | Thu 25th January
Grand, National & Upper West Halls
The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London. The toy industry’s showcase welcomes more than 250 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.
NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.
What our visitors and exhibitors say
“Fantastic 2023 Toy Fair which was a great start to the New Year, thoroughly enjoyed the event and I can't wait for the next one.”
“I love visiting the Toy Fair to reconnect with friends, and to make new ones in a fun, and fabulous industry. Always a highlight of my media calendar, and I look forward to attending every year!”
“Amazing show, really enjoyed meeting with the different suppliers and seeing some interesting products.”
“Bigjigs Toys have exhibited at Toy Fair since 1998, firstly in the Greenhouse section and latterly on a much larger 108 sq mt stand. The service we have received , regardless of stand size has always been exemplary, if anything is ever needed, it is willingly provided. The BTHA staff are a dedicated team who support us as suppliers and nothing is ever too much trouble. Toy Fair is a fabulous, well supported, well organised event, the standard of which is unrivalled.”
“Toy Fair 2023 reminded us of all the benefits of attending trade shows. It is not limited to just seeing customers! Our whole team has been lifted out of the ‚ covid malaise‚ and we are all back smiling! Well done to all involved in putting the toy industry on a positive footing for the year ahead!”