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Toy Fair 2024

Tue 23rd | Wed 24th | Thu 25th January

Olympia London

Grand, National & Upper West Halls

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London. The toy industry’s showcase welcomes more than 250 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

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2024 Sponsors

Headline News



Register to visit Toy Fair in 2024

Why Visit?

Find out why you you should visit Toy Fair and what our previous visitors say

2024 Exhibitor List & Floor Plan

View exhibitors and floor plans


View 2023 footage, exhibitor list and floor plans

What our visitors and exhibitors say