Toy Fair 2023

Tue 24th | Wed 25th | Thu 26th January

Olympia London

Grand & National Halls

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London. The toy industry’s showcase welcomes more than 260 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Exhibit at Toy Fair in 2023

Why exhibit?

Find out why Toy Fair 2023 is THE place to be

View stand package options

View our three exhibiting stand package options here

2022 Show Highlights

Look back at the 2022 Toy Fair floor plans and exhibitor list

See what previous exhibitors say

Hear from previous exhibitors here

Sponsorship opportunities

Find out more about becoming a Toy Fair sponsor and increasing your brand's awareness

Latest News


Exhibitor applications for Toy Fair 2023 are now open

April 11, 2022
Organisers, the British Toy & Hobby Association, today announced that exhibitor applications for Toy Fair 2023 are now open. Toy Fair is to return to Olympia London from the 24th-26th January 2023, across the Grand and National Halls...


Toy Fair Exhibitors donate 3,500 toys to KidsOut

February 14, 2022
The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...

Toy Fair kick starts business for 2022

February 2, 2022
The 68th annual Toy Fair returned to Olympia London this week, welcoming back exhibitors and visitors from around the world...

UK Toy Market Stays Resilient Despite Challenging Year

January 26, 2022
Market down three per cent on 2020 but up two per cent on 2019; Toy Fair to play a key role in kickstarting 2022 in toys...