The wellbeing of our exhibitors, visitors, staff and contractors is of paramount importance to us. We very much look forward to welcoming back the industry next January and continue to monitor the government guidance to ensure we comply with all necessary safety measures. The format of Toy Fair 2022 is strictly subject to government regulations and stipulations pertaining to the COVID-19 pandemic.  ALL participants will be subject to COVID status checks- see full Visitor Rules and regulations for details.

Toy Fair 2022

Tue 25th | Wed 26th | Thu 27th January

Olympia London

Grand and National Halls 

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London.

The toy industry’s showcase welcomes more than 260 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Latest News

October 26, 2021 in Press Release

Visitor registration now open for Toy Fair 2022

(London, UK) 26th October 2022 –The British Toy & Hobby Association announced today that registration has opened for visitors and media to attend Toy Fair 2022. Following a hiatus in 2021…
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September 20, 2021 in Press Release

Toy Fair 2022 Exhibition space nearly sold out ahead of its big return in January at Olympia London

20th September 2021: After a year away due to restrictions surrounding Covid-19, Toy Fair is back for 2022 and is shaping up to be another busy and lively show. The…
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Visit Toy Fair in 2022

Register to Visit

Register to visit Toy Fair 2022. Find out more here

Why Visit

Thinking about visiting Toy Fair? Find out more here

2022 Floor Plans & Exhibitor List

Find out who is exhibiting here

Look back at 2020

Look back at our last 'live' event in 2020. Find out more here.

Apply to exhibit

Apply to exhibit at Toy Fair, find out more here

2022 Sponsors