Toy Fair 2021 unable to take place

We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably the Toy Fair 2021 is unable to take place. This conclusion is due to government restrictions now in place on large scale indoor events in light of the Covid-19 pandemic.
The wellbeing of our exhibitors, visitors, staff and contractors is paramount and currently the risks are considered too great to allow the show to go ahead as dictated by the government regulations.

We empathise with the industry’s disappointment- this is the first year that Toy Fair will not take place in 66 years.
We express our thanks to our exhibitors for their patience and understanding and for the support of the wider industry, and very much looking forward to a big return in 2022 from 25-27 Jan.
As previously stated, we will be refunding exhibitors all stand space fees already paid. We will communicate directly with exhibitors in due course.

When & Where

Olympia London

Grand & National Halls

Kensington, W14 8UX

Toy Fair 2021 is unfortunately unable to take place due to COVID-19 restrictions.


Please see below venue and local area details.

Olympia London, Kensington W14 8UX
Grand and National halls


For more information on the venue and to visit Olympia London’s travel instructions, please click on the icon below

Explore the Area

The Toy Fair takes place at Olympia London in Kensington, West London, providing a great opportunity for visitors to see London after hours.

Please visit the Olympia London website for useful information about the surrounding area.


For further entertainment and eating out ideas please use the following links:

Hotel deals for The Toy Fair

Hotels in the Kensington area get booked up very quickly so we encourage visitors and exhibitors to book ahead of time.

The Toy Fair official accommodation agency is Event Express.

Event Express provide discounted hotel accommodation for exhibitors at Toy Fair. The team have negotiated discounted rates at hotels close to London Olympia, exclusively for event exhibitors.