Cover Toy Fair
Toy Fair 2022 Applications planned to open at the end of March
Toy Fair 2021 unable to take place
Why Cover the Toy Fair?
Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.
As a member of the media at Toy Fair you will be able to:
Representatives of BBC Breakfast, The Gadget Show, The Telegraph, The Guardian, The Times, Independent, The Sun, Daily Express, Daily Mail, Metro, Huffington Post, The Grocer, Parent Dish and Talk Talk are among the journalists who have attended before.
Always good to see the trends laid out for the year ahead. Great to see the simplicity of the Hornby Harry Potter layout prove that classic dexterous toys still have a place in the development of children’s imaginations and skills.Mark KehoeSunday Express
It’s great to see all the major toy makers under one roof and get a sense of what’s coming up for 2019, an opportunity to check out any products or trends that could be used as pegs for any potential news stories or features, and to find out what children will be playing with and hassling their parents for over the coming year. The fair is well laid out and organised too.Katie GrantThe i
The on-site Toy Fair press office, run by Bastion PR, provides you with:
- A quiet working environment with Wi-Fi and power points
- A press-only area with complimentary refreshments
- Comprehensive exhibitor and show information
- Access to BTHA and industry spokespeople
- An ISDN line for radio interviews
- Storage facilities for camera crew
- Photographs from the event
- Helpful, knowledgeable staff
All members of the media are invited to bring press children along to Toy Fair to help to demonstrate the products. Please note however that you have a legal responsibility to ensure that the child is properly licensed, and we have a legal responsibility to check and hold a copy of that license.
If you wish to bring a child on site, please check the relevant permissions and arrange for the child to have the correct license (as well as any chaperone license you might need). You will need to share that license with the Toy Fair press team (firstname.lastname@example.org) before passes are issued to gain admittance to the fair. Please note that licenses can take 30 days to issue from your local council.
Each child will be given a badge upon entry to the show as well as a Press Kids sticker which we ask them to wear at all times to distinguish them from other children.
To bring press children along to the exhibition they must be registered with the Toy Fair PR agency prior to the show opening. Please contact email@example.com for a registration form and further details or enquiries regarding licenses.