The wellbeing of our exhibitors, visitors, staff and contractors is of paramount importance to us. We very much look forward to welcoming back the industry next January and continue to monitor the government guidance to ensure we comply with all necessary safety measures. The format of Toy Fair 2022 is strictly subject to government regulations and stipulations pertaining to the COVID-19 pandemic.
ALL participants will be subject to COVID status checks – and mandatory mask wearing – see full visitor rules and regulations for details

Toy Fair 2022 Media Registration is now open

Cover Toy Fair

Press releases

Press releases

View the latest show news here.

Why cover?

Why cover?

Get the first look at all the hot new products for 2022.

Latest News

January 14, 2022 in Press Release

Toy Fair 2022 Update – 14th January 2022

TOY FAIR 2022 update – 14 January 2021 Following the unwelcome and sad news yesterday that the Nuremberg Toy Fair has decided to cancel its 2022 in-person show - with…
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January 5, 2022 in Press Release

BTHA statement – 5th January 2022: BTHA confirms Toy Fair 2022 will go ahead

BTHA statement: BTHA confirms Toy Fair 2022 will go ahead 5th January 2022 Over the past months and weeks, we have continuously been monitoring the government regulations and industry guidance…
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December 17, 2021 in Press Release

BTHA statement- 17th December 2021: Toy Fair 2022 update

BTHA statement: Toy Fair 2022 update 17th December 2021 We are all looking forward to Toy Fair and are working hard to deliver a great Toy Fair 2022 at Olympia.…
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For Exhibitor News updates please follow us on Twitter: @toyfairuk

Why Cover the Toy Fair?

Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.

As a member of the media at Toy Fair you will be able to:

Discover the hottest new toys, trends and crazes for the year ahead

Bring (licensed to work) press children along to demonstrate the toys

Obtain current market stats and information on the industry

Uncover the ‘Toy Fair’s Hero Toys’ display, showcasing the best products from the show floor

Access the Press Office and gain insight into exhibitors and product launches

Meet the toy industry all under one roof

Arrange interviews with specialised industry spokespeople

Discuss the wider issues surrounding the industry

Representatives of BBC Breakfast, The Gadget Show, The Telegraph, The Guardian, The Times, Independent, The Sun, Daily Express, Daily Mail, Metro, Huffington Post, The Grocer, Parent Dish and Talk Talk are among the journalists who have attended before.


Always good to see the trends laid out for the year ahead. Great to see the simplicity of the Hornby Harry Potter layout prove that classic dexterous toys still have a place in the development of children’s imaginations and skills.

Mark KehoeSunday Express

It’s great to see all the major toy makers under one roof and get a sense of what’s coming up for 2019, an opportunity to check out any products or trends that could be used as pegs for any potential news stories or features, and to find out what children will be playing with and hassling their parents for over the coming year. The fair is well laid out and organised too.

Katie GrantThe i

Press Office

The on-site Toy Fair press office, run by Bastion PR, provides you with:

  • A quiet working environment with Wi-Fi and power points
  • A press-only area with complimentary refreshments
  • Comprehensive exhibitor and show information
  • Access to BTHA and industry spokespeople
  • An ISDN line for radio interviews
  • Storage facilities for camera crew
  • Photographs from the event
  • Helpful, knowledgeable staff
Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.

Press Kids

All members of the media are invited to bring press children along to Toy Fair to help to demonstrate the products. Please note however that you have a legal responsibility to ensure that the child is properly licensed, and we have a legal responsibility to check and hold a copy of that license.


If you wish to bring a child on site, please check the relevant permissions and arrange for the child to have the correct license (as well as any chaperone license you might need). You will need to share that license with the Toy Fair press team ( before passes are issued to gain admittance to the fair. Please note that licenses can take 30 days to issue from your local council.


Each child will be given a badge upon entry to the show as well as a Press Kids sticker which we ask them to wear at all times to distinguish them from other children.


To bring press children along to the exhibition they must be registered with the Toy Fair PR agency prior to the show opening. Please contact for a registration form and further details or enquiries regarding licenses.


Please note exhibitors and visitors are not permitted to bring children between the ages of 5 and 16 to the fair, so please use this opportunity responsibly. Please make sure children are kept under close supervision at all times.