Attend & Cover Toy Fair

Get an insight into the toy, game and hobby industry and a first look at what will be hot new products for the year ahead

PRESS DAY:   21st JANUARY 2025


Watch 2024 highlights

Why Cover the Toy Fair?

Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.

As a member of the media at Toy Fair you will be able to:

Discover the hottest new toys, trends and crazes for the year ahead

Bring (licensed to work) press children along to demonstrate the toys

Obtain current market stats and information on the industry

Uncover the ‘Toy Fair’s Hero Toys’ display, showcasing the best products from the show floor

Access the Press Office and gain insight into exhibitors and product launches

Meet the toy industry all under one roof

Arrange interviews with specialised industry spokespeople

Discuss the wider issues surrounding the industry

Influencer Day

23rd January 2025

Toy Fair is a great opportunity for influencers to connect with toy brands, building on current relationships or creating new partnerships.

What can be expected at Influencer Day?

  • A detailed event schedule

  • Photo opportunity with popular characters

  • All-day catering including lunch

Look back at Toy Fair 2024


The on-site Toy Fair press office provides you with:

Space to Work

A quiet working environment with Wi-Fi and power points

Press Only

A press-only area with complimentary refreshments


Comprehensive exhibitor and show information

Industry Experts

Access to BTHA and industry spokespeople


Storage facilities for camera crew


Photographs from the event


Helpful, knowledgeable staff


Complimentary catering for members of the press

Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.

Previous attendees include...

Media Testimonials

If you write about toys, have kids, or just like toys (kidulthood is a thing!) this is the best use of a day out you can possibly have.


I had a really fun day at the Toy Fair, playing a couple of new games and seeing all the wonderful offerings over the coming year for lots of different age brackets. I had a few very helpful meets to show me around several different exhibitors and there was plenty of exciting stuff to earmark for gift guides, best ofs etc.

Retail Week

The Toy Fair is a fantastic way to meet brands. In a time when we are so often looking at products through a computer screen or home testing, The Toy Fair gives journalists a great opportunity to see new products, ask questions and discover new brands. The Toy Fair is by far one of my favourite events of the year.


Great day – I had some valuable conversations with retailers and brands. I thought the morning briefing was a good way to kick off the day and it was useful to get inspiration on the toys and trends forecast to be big this year.

Take a Break

I really enjoyed the whole experience at my first Toy Fair! Everyone was helpful and there was a great atmosphere. I made lots of useful PR contacts and I can’t wait to go again next year. And the food and goodie bags were excellent too!


Press Kids

All members of the media are invited to bring press children along to Toy Fair to help to demonstrate the products. Please note however that you have a legal responsibility to ensure that the child is properly licensed, and we have a legal responsibility to check and hold a copy of that license.

If you wish to bring a child on site, please check the relevant permissions and arrange for the child to have the correct license (as well as any chaperone license you might need). You will need to share that license with the Toy Fair press team before passes are issued to gain admittance to the fair. Please note that licenses can take 30 days to issue from your local council.

Each child will be given a badge upon entry to the show as well as a Press Kids sticker which we ask them to wear at all times to distinguish them from other children.

To bring press children along to the exhibition they must be registered with the Toy Fair PR agency prior to the show opening.

Please note exhibitors and visitors are not permitted to bring children between the ages of 5 and 16 to the fair, so please use this opportunity responsibly. Please make sure children are kept under close supervision at all times.

Please contact via the link below for a registration form and further details or enquiries regarding licenses.

Contact Toy Fair Press Team

Latest News

March 24, 2024 in Press Release

Exhibitor applications now open for Toy Fair 2025

Applications are now open for companies to apply to exhibit at Toy Fair 2024...
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February 5, 2024 in Press Release

Toy Fair exhibitors donate in excess of 5,600 toys to KidsOut

The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...
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January 25, 2024 in Press Release

Kidult toys and nostalgia feature during a busy Toy Fair 2024

From the newest start-ups to leading toy brands, exhibiting companies of all sizes were out in force over a busy three days. It was the first opportunity of the year…
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