Olympia London, Kensington, London W14 8UX

Tuesday | Wednesday | Thursday | 22nd – 24th January 2019
PRESS day: Tues 22nd January

Cover Toy Fair

Press releases

Press releases

View the latest show news here.

Why cover?

Why cover?

Get the first look at all the hot new products for 2019.

Latest News

December 11, 2018 in Press Release


Speakers to include experts from iLLUMiARTi Ltd, Agile IP and Mojo Nation (London, UK) 12 December, 2018 – The British Toy and Hobby Association (BTHA) has today announced the lineup…

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November 13, 2018 in Press Release

BTHA announces KidsOut as official show charity for Toy Fair 2019

13 November 2018: The Trolley Dash will deliver thousands of toys to vulnerable children this Christmas The British Toy and Hobby Association today announced that KidsOut will return as the…

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October 25, 2018 in Press Release

Toy Fair 2019 Sold Out

Industry showcase sells out its floor space three months in advance, as organisers announce brand new Content Creation Zone (London, UK) 25 October 2018-The British Toy and Hobby Association today…

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For Exhibitor News updates please follow us on Twitter: @toyfairuk

Why Cover the Toy Fair?

Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.

As a member of the media at Toy Fair you will be able to:

Discover the hottest new toys, trends and crazes for the year ahead

Bring (licensed to work) press children along to demonstrate the toys

Obtain current market stats and information on the industry

Watch live demonstrations in the Demo Zone and on the show floor

Uncover the ‘Toy Fair’s Hero Toys’ display, showcasing the best products from the show floor

Access the Press Office and gain insight into exhibitors and product launches

Meet the toy industry all under one roof

Arrange interviews with specialised industry spokespeople

Discuss the wider issues surrounding the industry

Representatives of BBC Breakfast, The Gadget Show, The Telegraph, The Guardian, The Times, Independent, The Sun, Daily Express, Daily Mail, Metro, Huffington Post, The Grocer, Parent Dish and Talk Talk are among the journalists who have attended before.


If you only go to one event this year make sure it's the Toy Fair. Not only do you get a sneak preview of the must-haves of the year, it's a great chance to meet toy industry bosses from both the big brands and independents for an update on the next big thing and chat with experts on why some toys were a surprise hit.

Ruki SayidDaily Mirror

Toy Fair is essential to find out what toys and issues will be top of the agenda for families across the UK and beyond. Not only does it provide a sneak peek at the biggest toys for the year ahead, but also a great opportunity to meet the names and companies behind them. I would say that these insights and connections are crucial for the rest of the year.

Dan Jones, Consumer EditorThe Sun

Press Office

PRESS Day is on Tuesday 22nd January

The on-site Toy Fair press office, run by Bastion, provides you with:

– A quiet working environment with Wi-Fi and power points
– A press-only area with complimentary refreshments
– Comprehensive exhibitor and show information
– Access to BTHA and industry spokespeople
– An ISDN line for radio interviews
– Storage facilities for camera crew
– Photographs from the event
– A vantage point for filming (the Press Office is situated on the balcony)
– Helpful, knowledgeable staff


Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.

Floor Plans

Interactive Floor Plan below

Press Kids

All members of the media are invited to bring press children along to Toy Fair to help to demonstrate the products. Please note however that you have a legal responsibility to ensure that the child is properly licensed, and we have a legal responsibility to check and hold a copy of that license.

If you wish to bring a child on site, please check the relevant permissions and arrange for the child to have the correct license (as well as any chaperone license you might need). You will need to share that license with the Toy Fair press team (ravi@bastion.co.uk) before passes are issued to gain admittance to the fair. Please note that licenses can take 30 days to issue from your local council.

Each child will be given a badge upon entry to the show as well as a Press Kids sticker which we ask them to wear at all times to distinguish them from other children.

To bring press children along to the exhibition they must be registered with the Toy Fair PR agency prior to the show opening. Please contact toyfair@bastion.co.uk for a registration form and further details or enquiries regarding licenses.

Please note exhibitors and visitors are not permitted to bring children between the ages of 5 and 16 to the fair, so please use this opportunity responsibly. Please make sure children are kept under close supervision at all times.