Attend & Cover Toy Fair
Get an insight into the toy, game and hobby industry and a first look at what will be hot new products for the year ahead
PRESS DAY: 23rd JANUARY 2024
INFLUENCER DAY: 25th JANUARY 2024
2024 Exhibitor List & Floor Plan
Interactive Floor Plan below
To scroll page, place cursor outside of floorplan. Use controls within floor plan border to zoom and search.
The on-site Toy Fair press office provides you with:
Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.
Previous attendees include...
Media Testimonials
”What an amazing experience! So much to see and do and so many adorable characters to meet.
”I felt like a kid in a candy store discovering a diverse and exciting range of exhibitors!
”I had so much fun at the Toy Fair. I picked up some really great insights and learned loads about trends, bestsellers, hero products and more in the kids’ category. The event was very well organised and went very smoothly from start to finish.
”Great event. I was made to feel very welcome. The press office was excellently equipped and a great place to base myself for the day. Plenty to see and do on the show floor.
”The Toy Fair was brilliant. I cannot recommend the experience enough. As a journalist we are always looking for the next toy to recommend so it was amazing to speak to so many providers and handle so many products. A week after the event I began including some of the toys in our content.
Press Kids
All members of the media are invited to bring press children along to Toy Fair to help to demonstrate the products. Please note however that you have a legal responsibility to ensure that the child is properly licensed, and we have a legal responsibility to check and hold a copy of that license.
If you wish to bring a child on site, please check the relevant permissions and arrange for the child to have the correct license (as well as any chaperone license you might need). You will need to share that license with the Toy Fair press team before passes are issued to gain admittance to the fair. Please note that licenses can take 30 days to issue from your local council.
Each child will be given a badge upon entry to the show as well as a Press Kids sticker which we ask them to wear at all times to distinguish them from other children.
To bring press children along to the exhibition they must be registered with the Toy Fair PR agency prior to the show opening.
Please note exhibitors and visitors are not permitted to bring children between the ages of 5 and 16 to the fair, so please use this opportunity responsibly. Please make sure children are kept under close supervision at all times.
Please contact via the link below for a registration form and further details or enquiries regarding licenses.
Contact Toy Fair Press TeamLatest News
VISITOR REGISTRATION NOW OPEN FOR TOY FAIR 2024
Visitor registration is now open for Toy Fair 2024, the UK’s largest dedicated toy, game and hobby exhibition. The show returns to celebrate its 70th anniversary with a sold-out floorplan…
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Toy Fair 2024 exhibition space sold out as show expands to accommodate growing demand
The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2024 has sold out five months ahead of the show opening...
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Toy Fair achieves highest re-booking rate in many years as it gets set to celebrate its 70th anniversary
Toy Fair, celebrating its 70th anniversary in 2024, has attained its highest re-booking rate in many years with more than 90% of the exhibition space being re-sold to returning exhibitors...
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