Press releases
Press releases
View the latest show news here.
Why cover?
Why cover?
Get the first look at all the hot new products for 2020.
TOY FAIR STATEMENT:
Toy Fair 2021 unable to take place
We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably the Toy Fair 2021 is unable to take place. This conclusion is due to government restrictions now in place on large scale indoor events in light of the Covid-19 pandemic.
The wellbeing of our exhibitors, visitors, staff and contractors is paramount and currently the risks are considered too great to allow the show to go ahead as dictated by the government regulations.
We empathise with the industry’s disappointment- this is the first year that Toy Fair will not take place in 66 years.
We express our thanks to our exhibitors for their patience and understanding and for the support of the wider industry, and very much looking forward to a big return in 2022 from 25-27 Jan.
As previously stated, we will be refunding exhibitors all stand space fees already paid. We will communicate directly with exhibitors in due course.
Latest News
Toy Fair 2020 Trolley Dash donates over 4,000 toys to KidsOut
The 16th annual Toy Fair Trolley Dash once again marked the end of Toy Fair 2020, with hundreds of exhibitors kindly donating toys during the anticipated event. More than 4,000…
Read More
For Exhibitor News updates please follow us on Twitter: @toyfairuk
Why Cover the Toy Fair?
Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.
As a member of the media at Toy Fair you will be able to:
Discover the hottest new toys, trends and crazes for the year ahead
Bring (licensed to work) press children along to demonstrate the toys
Obtain current market stats and information on the industry
Watch live demonstrations in the Demo Zone and on the show floor
Uncover the ‘Toy Fair’s Hero Toys’ display, showcasing the best products from the show floor
Access the Press Office and gain insight into exhibitors and product launches
Meet the toy industry all under one roof
Arrange interviews with specialised industry spokespeople
Discuss the wider issues surrounding the industry
Representatives of BBC Breakfast, The Gadget Show, The Telegraph, The Guardian, The Times, Independent, The Sun, Daily Express, Daily Mail, Metro, Huffington Post, The Grocer, Parent Dish and Talk Talk are among the journalists who have attended before.
Testimonials
Toy Fair 2021
Exhibitors
Product and company information for those who were scheduled to exhibit at Toy Fair 2021
Press Office
The on-site Toy Fair press office, run by Bastion PR, provides you with:
– A quiet working environment with Wi-Fi and power points
– A press-only area with complimentary refreshments
– Comprehensive exhibitor and show information
– Access to BTHA and industry spokespeople
– An ISDN line for radio interviews
– Storage facilities for camera crew
– Photographs from the event
– A vantage point for filming (the Press Office is situated on the balcony)
– Helpful, knowledgeable staff
Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.
