Olympia London, Kensington, London W14 8UX
Tuesday | Wednesday | Thursday | 19th – 21st January 2021
2021 PRESS day: Tues 19th January
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Why Cover the Toy Fair?
Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.
As a member of the media at Toy Fair you will be able to:
Discover the hottest new toys, trends and crazes for the year ahead
Bring (licensed to work) press children along to demonstrate the toys
Obtain current market stats and information on the industry
Watch live demonstrations in the Demo Zone and on the show floor
Uncover the ‘Toy Fair’s Hero Toys’ display, showcasing the best products from the show floor
Access the Press Office and gain insight into exhibitors and product launches
Meet the toy industry all under one roof
Arrange interviews with specialised industry spokespeople
Discuss the wider issues surrounding the industry
Representatives of BBC Breakfast, The Gadget Show, The Telegraph, The Guardian, The Times, Independent, The Sun, Daily Express, Daily Mail, Metro, Huffington Post, The Grocer, Parent Dish and Talk Talk are among the journalists who have attended before.
Always good to see the trends laid out for the year ahead. Great to see the simplicity of the Hornby Harry Potter layout prove that classic dexterous toys still have a place in the development of children’s imaginations and skills.Mark Kehoe Sunday Express
It’s great to see all the major toy makers under one roof and get a sense of what’s coming up for 2019, an opportunity to check out any products or trends that could be used as pegs for any potential news stories or features, and to find out what children will be playing with and hassling their parents for over the coming year. The fair is well laid out and organised too.Katie GrantThe i
PRESS Day is on Tuesday 19th January 2021
The on-site Toy Fair press office, run by Bastion, provides you with:
– A quiet working environment with Wi-Fi and power points
– A press-only area with complimentary refreshments
– Comprehensive exhibitor and show information
– Access to BTHA and industry spokespeople
– An ISDN line for radio interviews
– Storage facilities for camera crew
– Photographs from the event
– A vantage point for filming (the Press Office is situated on the balcony)
– Helpful, knowledgeable staff
Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.