Attend & Cover Toy Fair

Get an insight into the toy, game and hobby industry and a first look at what will be hot new products for the year ahead

PRESS DAY:   19th January 2027

INFLUENCER DAY:   21st January 2027

Why Cover the Toy Fair?

Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be the hot new products and trends for the year ahead.

As a member of the media at Toy Fair you will be able to:

Discover the hottest new toys, trends and crazes for the year ahead...

Bring (licensed to work) press children along to demonstrate the toys

Obtain current market stats and information on the industry

Uncover the ‘Toy Fair’s Hero Toys’ display, showcasing the best products from the show floor

Access the Press Office and gain insight into exhibitors and product launches

Meet the toy industry all under one roof

Arrange interviews with specialised industry spokespeople

Discuss the wider issues surrounding the industry

Look back at the

2026 show

WATCH 2026 SHOW HIGHLIGHTS, VIEW EXHIBITOR LISTS AND FLOOR PLANS

Influencer Day

21st January 2027

Toy Fair is a great opportunity for influencers to connect with toy brands, building on current relationships or creating new partnerships.

What can be expected at Influencer Day?

  • Welcome briefing

  • A detailed event schedule

  • Photo opportunity with popular characters

  • All-day catering including lunch

  • The opportunity to win a goody bag

Media Testimonials

“

Toy Fair is a must on the press event calendar. It gives us the invaluable opportunity to meet brands face to face and plan editorial and coverage priorities for the year ahead. I’ve never missed a Toy Fair in ten years, and that consistency speaks volumes about its importance to the industry. The PR team on hand make everything incredibly seamless, helping to make even the busiest days far more manageable.

Project Baby Magazine
“

It was good to see what innovations are arriving this year and speak to the manufacturers.

Daily Express
“

The Toy Fair is always a fabulous mix of business and pleasure you can get the latest info about upcoming releases while posing for a self with Pikachu unmissable event!

Metro
“

I would recommend the Toy Fair to anyone in touch with their inner child. There's so much to see and it's really interesting to meet the people behind the toys and find out more about their thought processes. There's also a nice press area with food and a lovely gift bag!

Reach Media Group

Press Office

The on-site Toy Fair press office provides you with:

Space to Work

A quiet working environment with Wi-Fi and power points

Press Only

A press-only area with complimentary refreshments

Information

Comprehensive exhibitor and show information

Industry Experts

Access to BTHA and industry spokespeople

Storage

Storage facilities for camera crew

Photos

Photographs from the event

Staff

Helpful, knowledgeable staff

Catering

Complimentary catering for members of the press

Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.

A selection of media who attended Toy Fair 2026...

Children at Toy Fair Policy

As it is a trade show, Toy Fair runs a strict children’s policy. Please note, exhibitors, visitors and the press are not permitted to bring children between the ages of 5 and 16 to the fair, unless they are working at the show.  Please follow the link below to view the Children at Toy Fair Policy in full.

View the Children at Toy Fair Policy

Latest News

July 30, 2026 in Press Release

Strong exhibitor demand drives early momentum for Toy Fair 2027

Applications are now open for companies to apply to exhibit at Toy Fair 2024...
Read More
April 15, 2026 in Press Release

Exhibitor applications are now open for Toy Fair 2027

Applications are now open for companies to apply to exhibit at Toy Fair 2024...
Read More
February 2, 2026 in Press Release

Toy Fair exhibitors donate thousands of toys and games to children’s charity Kids in Mind

The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...
Read More

View all press releases here

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