Cover Toy Fair

Get an insight into the toy, game and hobby industry and a first look at what will be hot new products for the year ahead

Latest News


Toy Fair announces new PR agency, Retail PR, and strong re-bookings for Toy Fair 2023

July 27, 2022
Toy Fair is excited to announce Retail PR as the show’s new PR agency for Toy Fair 2023. Retail PR have great experience in trade exhibition PR...

Exhibitor applications for Toy Fair 2023 are now open

April 11, 2022
Organisers, the British Toy & Hobby Association, today announced that exhibitor applications for Toy Fair 2023 are now open. Toy Fair is to return to Olympia London from the 24th-26th January 2023, across the Grand and National Halls...

Toy Fair Exhibitors donate 3,500 toys to KidsOut

February 14, 2022
The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...

For Exhibitor News updates please follow us on Twitter: @toyfairuk

Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.

Why Cover the Toy Fair?

As a member of the media at Toy Fair you will be able to:

Discover the hottest new toys, trends and crazes for the year ahead

Bring (licensed to work) press children along to demonstrate the toys

Obtain current market stats and information on the industry

Uncover the ‘Toy Fair’s Hero Toys’ display, showcasing the best products from the show floor

Access the Press Office and gain insight into exhibitors and product launches

Meet the toy industry all under one roof

Arrange interviews with specialised industry spokespeople

Discuss the wider issues surrounding the industry

Representatives of BBC Breakfast, The Gadget Show, The Telegraph, The Guardian, The Times, Independent, The Sun, Daily Express, Daily Mail, Metro, Huffington Post, The Grocer, Parent Dish and Talk Talk are among the journalists who have attended before.


I thought Toy Fair was very well organised with great facilities in the Press Room from working wi-fi and access to toy experts and spokespeople to drinks and snacks to make our lives so much easier. It was a slick, well-run operation and nothing was too much trouble. Well worth attending.

Daily Mirror

Always good to see the trends laid out for the year ahead. Great to see the simplicity of the Hornby Harry Potter layout prove that classic dexterous toys still have a place in the development of children’s imaginations and skills.

Mark KehoeSunday Express

It’s great to see all the major toy makers under one roof and get a sense of what’s coming up for 2019, an opportunity to check out any products or trends that could be used as pegs for any potential news stories or features, and to find out what children will be playing with and hassling their parents for over the coming year. The fair is well laid out and organised too.

Katie GrantThe i

Look back at Toy Fair 2022

The 2022 event attracted more than 260 exhibiting companies, ranging from large renowned brands to smaller start-up companies, all looking to showcase their innovations across the toys, games and hobby sector.

Press Office

The on-site Toy Fair press office provides you with:

  • A quiet working environment with Wi-Fi and power points
  • A press-only area with complimentary refreshments
  • Comprehensive exhibitor and show information
  • Access to BTHA and industry spokespeople
  • An ISDN line for radio interviews
  • Storage facilities for camera crew
  • Photographs from the event
  • Helpful, knowledgeable staff
Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.

Press Kids

All members of the media are invited to bring press children along to Toy Fair to help to demonstrate the products. Please note however that you have a legal responsibility to ensure that the child is properly licensed, and we have a legal responsibility to check and hold a copy of that license.

If you wish to bring a child on site, please check the relevant permissions and arrange for the child to have the correct license (as well as any chaperone license you might need). You will need to share that license with the Toy Fair press team before passes are issued to gain admittance to the fair. Please note that licenses can take 30 days to issue from your local council.

Each child will be given a badge upon entry to the show as well as a Press Kids sticker which we ask them to wear at all times to distinguish them from other children.

To bring press children along to the exhibition they must be registered with the Toy Fair PR agency prior to the show opening. Please contact The Toy Fair Press Team for a registration form and further details or enquiries regarding licenses.

Please note exhibitors and visitors are not permitted to bring children between the ages of 5 and 16 to the fair, so please use this opportunity responsibly. Please make sure children are kept under close supervision at all times.