Olympia, Kensington, London W14 8UX
Tuesday | Wednesday | Thursday | 23rd – 25th January 2019
Cover Toy Fair
Strong re-booking rate and new exhibitor enquiries for Toy Fair 2019
19th April 2018: Toy Fair 2019 has already secured an 81% re-booking rate of returning exhibitors (excluding the Greenhouse Area), in less than three months since the end of the…Read More
Toy Fair Trolley Dash 2018 donates toys to 3,500 children
14 January 2018: More than 3,500 toys were kindly donated by Toy Fair exhibitors at this year’s Trolley Dash. KidsOut returned to the show for a third consecutive year as…Read More
Why Cover the Toy Fair?
Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.
As a member of the media at Toy Fair you will be able to:
Experience the products of the future
Bring (licensed) press children along to show you how the toys work
Watch live demonstrations in the Demo Zone and on the show floor
Obtain current market stats and information on the ‘Toy Fair Best New Toys’
Access the Press Office and gain insight into exhibitors and product launches
Meet the toy industry all under one roof
Arrange interviews with specialised industry spokespeople
Discuss the wider issues surrounding the industry
Representatives of BBC Breakfast, The Gadget Show, The Telegraph, The Guardian, The Times, Independent, The Sun, Daily Express, Daily Mail, Metro, Huffington Post, The Grocer, Parent Dish and Talk Talk are among the journalists who have attended before.
The on-site Toy Fair press office, run by Bastion, provides you with:
– A quiet working environment with Wi-Fi and power points
– A press-only area with complimentary refreshments
– Comprehensive exhibitor and show information
– Access to BTHA and industry spokespeople
– An ISDN line for radio interviews
– Storage facilities for camera crew
– Photographs from the event
– A vantage point for filming (the Press Office is situated on the balcony)
– Helpful, knowledgeable staff
Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.