Visitor registration for Toy Fair 2027 opens in Autumn 2026

Visit Toy Fair

Meet with 200 exhibitors and receive exclusive retail offers. Toy Fair is a strictly trade event that welcomes members of the toy, game and hobby industry.

Why Visit?

The Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK.

Three packed days of business, with more than 200 exhibitors ranging from the large renowned brands right through to the new start-up companies and one-man bands. The Toy Fair is a showcase, providing visitors with a real overview and insight into a fun, innovative and exciting industry. It offers an unrivalled opportunity to meet the toy industry, network with peers, be the first to see the new lines as they are launched for the year ahead and to plan your product range for the next 12 months- a great opportunity to touch, feel and experiment with the products of the future.

SHOW OFFERS: Visitors will also benefit from many exclusive on site retail offers.
FREE VISITOR WI-FI: Olympia offers a free 1 MB wi-fi offering for visitors throughout the halls.
CHARGING POINTS

Why visit?

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Visitor Testimonials

“

London Toy Fair 2026 wasn’t just an event; it was a catalyst. For NexoToys, it reinforced the value of staying connected to the heart of the industry, meeting the people behind the products, and keeping a finger firmly on the pulse of what’s coming next. With new partnerships forming and a wave of exciting 2026 releases on the horizon, customers can expect a richer, more dynamic in‑store experience than ever.

NexoToys
“

This was my first time attending the London Toy Fair and it exceeded my expectations. It was well organised, welcoming, and full of great exhibitors. The opportunity to see products up close, speak with brands, and receive samples and freebies was a lovely touch and really helps with brand recall. A fantastic experience that I’d highly recommend.

Viral Vault
“

Great event as always, nice to see Toy Fair embracing technology, improving the attendee experience making it an all round easier and more informative visit. I visited 31 suppliers over the 3 days, which I've never counted before. Great tool to show my bosses who I saw and who attended in an easy view!

ebebek UK RETAIL SERVICES LTD
“

Great place for networking and lots of options available for businesses to expand in to new and existing areas and grow.

Origin Gaming Ltd

Look back at Toy Fair 2026

WATCH 2026 SHOW HIGHLIGHTS, VIEW EXHIBITOR LISTS AND FLOOR PLANS

Who Can Attend?

The Toy Fair is a strictly trade only event and is not open to the public. It is free to all pre-registered guests. If you intend to bring children to the event please note the strict age policy and refer to the Visitor Kids Policy below.

 The Toy Fair welcomes

  • Buyers
  • Merchandisers
  • Licensors
  • The media
  • Influencers
  • Play specialists
  • Inventors
  • Marketeers
  • Designers
  • Suppliers to the trade
  • Distributors
  • Importers
  • Agents
  • Educational specialists
  • and others affiliated with the trade

Children at Toy Fair Policy

As it is a trade show, Toy Fair runs a strict children’s policy. Please note, exhibitors and visitors are not permitted to bring children between the ages of 5 and 16 to the fair, unless they are working at the show.  Please follow the link below to view the Children at Toy Fair policy in full.

Latest News

Strong exhibitor demand drives early momentum for Toy Fair 2027

Strong exhibitor demand drives early momentum for Toy Fair 2027

Applications are now open for companies to apply to exhibit at Toy Fair 2024...
July 30, 2026
Exhibitor applications are now open for Toy Fair 2027

Exhibitor applications are now open for Toy Fair 2027

Applications are now open for companies to apply to exhibit at Toy Fair 2024...
April 15, 2026
Toy Fair exhibitors donate thousands of toys and games to children’s charity Kids in Mind

Toy Fair exhibitors donate thousands of toys and games to children’s charity Kids in Mind

The end of Toy Fair 2022 was marked once again with the annual Toy Fair…
February 2, 2026

Accommodation / Travel / Parking

Accommodation

For information on accommodation during Toy Fair please visit our accommodation guidance here

Travel

For information on getting to Olympia London visit Olympia's travel guide

Parking

For parking please visit Olympia parking.

Please note: Due to limited parking, pre-booking is strongly advised as is the use of public transport where possible.

Explore the area

The Toy Fair takes place at Olympia, Kensington, providing a great opportunity for visitors to see London after hours.

Please visit the Olympia website for useful information about the surrounding area.

For further entertainment and eating out ideas please use the following links: