The wellbeing of our exhibitors, visitors, staff and contractors is of paramount importance to us. We very much look forward to welcoming back the industry next January and continue to monitor the government guidance to ensure we comply with all necessary safety measures. The format of Toy Fair 2022 is strictly subject to government regulations and stipulations pertaining to the COVID-19 pandemic.
ALL participants will be subject to COVID status checks – and mandatory mask wearing – see full visitor rules and regulations for details

Visitor Registration now open

For visitor registration enquiries please call 0845 868 5820

Visit Toy Fair

Why Visit?

Why visit?

Meet with 260+ exhibiting companies and receive exclusive retail offers.

Who can attend?

Who can attend?

Toy Fair is a strictly trade event that welcomes members of the toy, game and hobby industry.

January 14, 2022 in Press Release

Toy Fair 2022 Update – 14th January 2022

TOY FAIR 2022 update – 14 January 2021 Following the unwelcome and sad news yesterday that the Nuremberg Toy Fair has decided to cancel its 2022 in-person show - with…
Read More
January 5, 2022 in Press Release

BTHA statement – 5th January 2022: BTHA confirms Toy Fair 2022 will go ahead

BTHA statement: BTHA confirms Toy Fair 2022 will go ahead 5th January 2022 Over the past months and weeks, we have continuously been monitoring the government regulations and industry guidance…
Read More
December 17, 2021 in Press Release

BTHA statement- 17th December 2021: Toy Fair 2022 update

BTHA statement: Toy Fair 2022 update 17th December 2021 We are all looking forward to Toy Fair and are working hard to deliver a great Toy Fair 2022 at Olympia.…
Read More

For Exhibitor News updates please follow us on Twitter: @toyfairuk

For Exhibitor News updates please follow us on Twitter

Why Visit

The Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK.

Three packed days of business, with more than 260 exhibiting companies ranging from the large renowned brands right through to the new start-up companies and one-man bands. The Toy Fair is a showcase, providing visitors with a real overview and insight into a fun, innovative and exciting industry. It offers an unrivalled opportunity to meet the toy industry, network with peers, be the first to see the new lines as they are launched for the year ahead and to plan your product range for the next 12 months- a great opportunity to touch, feel and experiment with the products of the future.

SHOW OFFERS: Visitors will also benefit from many exclusive on site retail offers.
FREE VISITOR WI-FI: Olympia London offers a free 1/2 MB wi-fi offering for visitors throughout the halls.
CHARGING POINTS: Charging points are positioned around the show.

Visitor Testimonials

I’ve come to see all of the great innovation… to catch up with industry colleagues, catch up with retailers, licensees and really get a sense of where the UK Toy Industry is going”

Mark KingstonNickelodeon

We attend to see what’s new for next Christmas, it’s the biggest part of our year, so really looking for some newness, and we’ve seen some actually, really exciting stuff. It’s like an overwhelming shopping experience, where there’s just every single toy you can possibly imagine, it’s amazing, it is overwhelming, because there is so much here, but is it brilliant because you can see so much in one day it’s great.

Lucy HendersonWaitrose & Partners

I come to the show because it’s where you come to see everyone in the UK toy industry, so i’m based in hong kong but work for a uk retailer so i came here early to see everyone, and see what’s going on. Toy Fair is the place to come and see what’s going on in the local market, what’s coming up and what the trends are going to be for the next 12 months.

Nat EastmentHamleys

Who Can Attend?

View Toy Fair visitor rules & regulations

This section includes COVID guidance for all participants at Toy Fair 2022

The Toy Fair is a strictly trade only event and is not open to the public. It is free to all pre-registered guests. Unlike in previous years, visitors will not be able to register on-site at the show due to keeping in line with our Covid-19 safety regulations. If you intend to bring children to the event please note the strict age policy and refer to the Visitor Kids Policy below.

 The Toy Fair welcomes

  • Buyers
  • Merchandisers
  • Licensors
  • The media
  • Play specialists
  • Inventors
  • Marketeers
  • Designers
  • Suppliers to the trade
  • Distributors
  • Importers
  • Agents
  • Educational specialists
  • and others affiliated with the trade

Floor Plan

Interactive floor plan below


Exhibitor List

Visitor Kids Policy

The Toy Fair is a strictly trade-only event and regulations prohibit children between the ages of 5 and 16 entering the fair. Exceptions are made for child performers under the age of 16, but they must hold a child performance licence or have an education exemption notice from their local authority.

For a child to attend, you must provide by January 6 the following to The Toy Fair press team:

  • Completed Toy Fair registration form found HERE
  • Written permission from the child’s school
  • Child performance licence or notice of education exemption issued by local authority
  • Child chaperone licence if person responsible for the child at Toy Fair is not their legal guardian

Once all information has been provided, a press badge can be applied for HERE. The Toy Fair press team will only give final approval of a press badge once all of the above documents have been provided. 

Please note

The Toy Fair and Toy Fair press team cannot apply for or issue licences, this must be done by the parents and local council of the child.

Important children's licence info:

Children attending the Toy Fair

If you wish to bring a child on-site, you have a legal responsibility to ensure that the child is properly licenced. Licences are required for child performers to:

  • Demonstrate products on exhibiting stand
  • Film content for social media channels
  • Pose for photography
  • Any involvement in blogging

If your local authority does not issue a child licence, please request an education exemption notice. This should be an email/letter from your local council detailing:

  • Child’s name
  • Child’s school
  • Permission to be out of school for the Toy Fair 2022 dates (25-27 January)

Once approved by the press team, each child will be issued a badge to be worn at all times.

The Toy Fair is the UK’s largest dedicated trade show. Toys displayed on stands are examples of future product, with many still in the prototype stage, and can only be handled with the permission of exhibitors. Please make sure children are always kept under close supervision while on-site.

Obtaining the child licence

All children need written permission from their school and the correct child licence, which must be shared with organisers (the BTHA) prior to gaining entry. Child licences are authorised by the child’s local council. If a local council does not issue a child licence, written permission from the child’s local authority will be required. Please note that licences can take 30 days to be issued.

Obtaining a child chaperone licence

All children attending The Toy Fair must be accompanied by a chaperone. If the chaperone is the legal guardian of the child, no additional licence is required. If the chaperone is not the child’s legal guardian, the chaperone will require a chaperone’s licence. Chaperones need to apply for a licence from the local council at least 3 months before the start of Toy Fair on January 25.

Children Under Five

All children below the age of five can attend The Toy Fair without a licence under the supervision of a guardian or chaperone, but please note a chaperone will still require a licence. If a child under five is attending in a performing capacity, a completed Toy Fair registration form must be provided to the press team before applying for a press badge.

Accommodation / Travel / Parking


For information on accommodation during Toy Fair please visit our accommodation partners; Event Express


For information on getting to Olympia London visit Olympia's travel guide


For parking please visit Olympia parking.

  Please note: Due to Olympia redevelopments, parking availability is significantly reduced, so pre-booking is strongly advised as is the use of public transport where possible.  


For information on accommodation during Toy Fair please visit our accommodation partners; Event Express


For information on getting to Olympia London visit Olympia's travel guide


For parking please visit Olympia parking

Explore the area

The Toy Fair takes place at Olympia London, Kensington, providing a great opportunity for visitors to see London after hours.

Please visit the Olympia website for useful information about the surrounding area.

For further entertainment and eating out ideas please use the following links: