Olympia London, Kensington, London W14 8UX
Tuesday | Wednesday | Thursday | 21st – 23rd January 2020
Visit Toy Fair
Toy Fair 2020 showing strong re-booking rate and new exhibitor enquiries
1st May 2019: Toy Fair 2020 is shaping up to be another busy and vibrant show. Just three months on from Toy Fair 2019 we have already seen a re-booking…Read More
Toy Fair 2019 Trolley Dash donates 4,000 toys to KidsOut
The annual Toy Fair Trolley Dash once again marked the end of Toy Fair 2019, with hundreds of exhibitors kindly donating toys to the anticipated event. More than 4,000 toys…Read More
VISITOR REGISTRATION opens on 17th September 2019
The Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK.
Three packed days of business, with more than 260 exhibiting companies ranging from the large renowned brands right through to the new start-up companies and one-man bands. The Toy Fair is a showcase, providing visitors with a real overview and insight into a fun, innovative and exciting industry. It offers an unrivalled opportunity to meet the toy industry, network with peers, be the first to see the new lines as they are launched for the year ahead and to plan your product range for the next 12 months- a great opportunity to touch, feel and experiment with the products of the future.
Call 0845 868 5820 for all your visitor registration and show questions.
I’ve come to see all of the great innovation… to catch up with industry colleagues, catch up with retailers, licensees and really get a sense of where the UK Toy Industry is going”
“It’s [Toy Fair is] a great big toy shop, it’s effectively here to see all of the innovation in the toy industry and all of the great toy products that are going to come out later in the year.Mark KingstonNickelodeon
We attend to see what’s new for next Christmas, it’s the biggest part of our year, so really looking for some newness, and we’ve seen some actually, really exciting stuff. It’s like an overwhelming shopping experience, where there’s just every single toy you can possibly imagine, it’s amazing, it is overwhelming, because there is so much here, but is it brilliant because you can see so much in one day it’s great.Lucy HendersonWaitrose & Partners
I come to the show because it’s where you come to see everyone in the UK toy industry, so i’m based in hong kong but work for a uk retailer so i came here early to see everyone, and see what’s going on. Toy Fair is the place to come and see what’s going on in the local market, what’s coming up and what the trends are going to be for the next 12 months.Nat Eastment Hamleys
We are a kid influencer marketing management agency, we work with a lot of influencer who are here and also brands. It’s a great place to be a part of all of the new up and coming toys, from start ups to established companies. it’s a great way to interface with people that are looking to increase their trading size, and really look to develop their brand and integrate on a global level. So it’s a really great opportunity to meet a lot of people at one time.Catherine KimsenToyBox Marketing
We are working on many different brands rolling out and we are pitching for a lot of master toy opportunities. Everybody’s here, everybody here that you want to see, everybody’s laughing, everybody is here so you can see everybody in three days, all of the key partners. All of the leading manufacturers are here, and you can talk to them, all of their product development are here, so it’s like basically having all of the meetings that you’d need to have in about three months, but you can have them in three days. And it’s at the right time as well, so it’s at a time when retailers are making decisions.Caroline HighBoat Rocker Studios
I attend Toy Fair looking for exciting new products for 2019. The atmosphere is good, there’s a good buzz about it, so hopefully it’ll be a successful year in 2019. It has a great buzz so hopefully that’ll continue on for the rest of the yearJack StrachanStrachans Inverurie
The atmosphere is tremendous, this is only my second year, and it’s exciting!S C BrazierHexCel Solutions
From a licensing perspective, you can’t not go to Toy Fair. Toy Fair is a shop window for toy manufacturers of all sorts, from all over the world, and retailers can come and see the product and make their buying choices going forward.Jane GarnerKilogrammedia
Here is your chance to look back at the 2019 show…
The 2019 event attracted more than 260 exhibiting companies, ranging from large renowned brands to smaller start-up companies, all looking to showcase their innovations across the toys, games and hobby sector.
Who Can Attend?
The Toy Fair is a strictly trade only event and is not open to the public. It is free to all pre-registered guests otherwise you will have to pay £15 cash on site and will be asked to show your trade business card. If you intend to bring children to the event please note the strict age policy and refer to the Visitor Kids Policy below.
The Toy Fair welcomes
- The media
- Play specialists
- Suppliers to the trade
- Educational specialists
- and others affiliated with the trade
Visitor Kids Policy
The Toy Fair is a strictly trade-only event and is restricted by health and safety regulations.
In light of this, the decision has been taken to prohibit children between the ages of 5 and 16 entering the fair. Children under the age of 5 are permitted into the show when accompanied and supervised by a responsible adult. Please note proof of age may be requested.
Children should be kept in pushchairs where possible but please be aware some exhibition stands may be too restrictive to safely allow access and therefore may not be able to permit them. The reason behind this decision is also to protect prototypes that many exhibitors bring to the show as well as to maintain a business environment for all exhibitors and visitors.
Regrettably, a crèche is not provided at The Toy Fair.
Exception: Children who are licensed to work at the event and have pre-registered via the Toy Fair Press Agency (firstname.lastname@example.org) and submitted proof of their license in advance of the show opening. Such children must wear the identification provided by Toy Fair (badge and/or sticker) and be accompanied by an adult/chaperone at all times.
NB: Please be aware that there will be filming taking place on all three days and therefore a chance of you/your child being filmed across the entire venue.
By entering The Toy Fair you are giving your consent to be filmed. If you do not want your child caught on camera please be vigilant of cameras and any filming equipment to avoid your child being filmed.
The Toy Fair includes several communal seated cafes/lounges on both levels as well as the Feature areas detailed below.
Toymaster Members Lounge (The London Room)
The Toymaster Lounge (limited entry to Toymaster members only) offers a cloakroom, complimentary wi-fi, experienced personnel to offer advice and free tea/coffee facilities. It is located in Olympia’s London Room just off the main hall floor.
BTHA Exhibiting Members Lounge
The BTHA Lounge is open to BTHA members who are exhibiting at the fair and their guests. It is situated on the gallery edge overlooking the show and offers ample meeting space, free wi-fi and complimentary refreshments throughout the day.
The Toy Fair offers all visitors and exhibitors the chance to take advantage of the complimentary reflexology, Indian head massage, or a simple head, shoulders and neck massage. Book early each day to avoid disappointment.
TFTV Demo Zone and Toy Fair’s Hero Toys Display
The Toy Fair TV Demo Zone is located next to the Press Office and plays host to the Demo Zone and TFTV interviews/photo shoots. The camera crew will also be roving the fair reporting live from the show floor.
Content Creation Zone
This brand-new Content Creation Zone is a dedicated area for influencers, vloggers and media, that will provide the chance to get hands-on with some of the sought-after toys from Toy Fair, as well as provide the tools to film live from the show floor and create their own videos.
Design Student Seminar
Accommodation / Travel / Parking
Explore the area
The Toy Fair takes place at Olympia London, Kensington, providing a great opportunity for visitors to see London after hours.
Please visit the Olympia website for useful information about the surrounding area.
For further entertainment and eating out ideas please use the following links:
Hotel deals for Toy Fair
Hotels in the Kensington area get booked up very quickly so we encourage visitors and exhibitors to book ahead of time.