Contact Us


The Toy Fair 2021 is unable to take place due to COVID-19 restrictions

but otherwise takes place at Olympia London, Kensington, London W14 8UX

The BTHA Head Office is located at BTHA House, 142-144 Long Lane, London SE1 4BS.

Sales & Operations

Majen Immink

Director of Fairs & Special Events

Sales & Operations

Rebecca Deeming

PR & Events Manager

Credit Control

Tracey Butcher

Office Manager

Toy Fair PR Enquiries

Bastion PR

Email Bastion

 0203 927 6430

Toy Fair Organisers

The British Toy & Hobby Association (BTHA) was founded in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today the Association has approximately 140 members who, between them, are responsible for over 90% of the British market for toys and games.

The BTHA has a number of objectives including:

  • Achieving broad public recognition of the positive value of play and of the part played by toys in promoting play.
  • Gaining an understanding and recognition of the industry’s concern for safety and its safety record and to encourage public interest in purchasing and using safe toys.
  • Protecting, enhancing and celebrating play in all its forms.