Olympia London, Kensington, London W14 8UX

Tuesday | Wednesday | Thursday | 22nd – 24th January 2019

Exhibit at Toy Fair

Apply to exhibit

Why Exhibit?

Why Exhibit?

No other event brings together so many toy manufacturers and retailers from small innovative companies to the big chain outlets all under one roof to do one thing: successful business.

Stand Options

Stand Options

There are a number of packages available at The Toy Fair to help you to make the most of your participation at the show.

Why Exhibit?

Stand Options

Floor Plans

Why Exhibit?

The Toy Fair is THE industry showcase

No other event brings together so many toy manufacturers and retailers – from small innovative companies to the big chain outlets – all under one roof to do one thing: successful business.

The Toy Fair offers 22,000m² of space devoted to the toy, game and hobby business and is the only dedicated toy trade event in the UK.

Since the move back to Olympia London in 2010, the show now occupies the entire Grand and West Halls including the upper levels.

In 2017 the show attracted more than 260 exhibiting companies who came to meet buyers from the UK and abroad. As well as buyers from across the range of independent and multiple stores, online retail and catalogue retailers, the Toy Fair attracts a range of visitors from licensors and play specialists to designers, inventors and distributors. In 2017 it also attracted more than 300 members of the press.

No other event brings together so many toy manufacturers and retailers from small innovative companies to the big chain outlets all under one roof to do one thing:

successful business.

Exhibitor Testimonials

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“Re:creation had a fantastic Toy Fair 2018. Our stand was very busy for the whole show and we had many very productive meetings. A real highlight for us was the reaction to the all new Razor Turbo Jetts motorized heel wheels which went down a storm, and likewise the range of Of Dragons, Fairies and Wizards interactive wands. In the run-up to the show and during the event the communication we received plenty of clear and effective communication from the Fair team - and this all helped ensure the event ran smoothly, not only for us but the Fair as a whole. We also appreciated the support of the Press Office team, who were friendly and inclusive throughout the event.”

Jonathan Kirkley, Re:creation
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“We were delighted to win Best Stand at Toy Fair this year. The show was a great opportunity for us to meet our retailers face-to-face. Some of the feedback about our new product - Mia the Wildlife Photographer - has been inspirational. The show bags also give great visibility for the brand throughout the week - both at the show and out-and-about in the city afterwards.”

Ian Harkin, Lottie Dolls
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“Toy Fair 2018 has been a really great event, a fantastic opportunity to meet retailers and the media. We are delighted that Botley The Coding Robot won a Toy Fair's Hero Toys award. The show is a great opportunity for us to be able to demonstrate the products that we hope will be successful in 2018 and beyond.”

Sarah Woonton, Learning Resources
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“This has been the best experience ever! I have learned so much from being here and made some great contacts within the industry. Although I am new to the industry, everybody was really welcoming. I would definitely repeat this experience and recommend it.”

Nikki Collins, NMP Collins Innovations
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“Toy Fair 2018 has been an amazing experience to connect with both local and internationally-focused partners. Being a Hero Toy is a great honour for our first Fair!”

Ahrani Logan, AugmentifyIt
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“We were delighted with the reaction to our completely new stand in 2018. Our customers reaction to our clear message was extremely positive and in addition to the really strong turnout from the independents we were able to see all the major accounts as well. It was a very productive show for us and we are looking forward to building on the success in 2019.”

Sue Barratt, Melissa & Doug
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“Returning to The Toy Fair is always a very easy decision to make. Quality attendees, excellent organisation and most importantly, great for business. Majen and the Fair team are highly professional and a pleasure to work with. See you in 2019!”

Rob Trup, Fiesta Crafts
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“Toy Fair is and always has been an important show for Playmobil, both for our independent and national customers as well as the press attendance it receives. This is the best opportunity we have to show all the new products we have each year, to get confirmed orders and to achieve press coverage of the new lines. We will be back exhibiting at Toy Fair 2019 with lots more exciting launches!”

Jamie Dickinson, Playmobil

Stand Options

There are three different packages available at The Toy Fair to help you to make the most of your participation at the show.
For prices and availability call a member of the team on 00 44 (0) 20 7701 7127 or email Chris@btha.co.uk

If you wish to view visual examples of stands from previous years please email Majen@btha.co.uk

NB: ALL the below stand packages include show services such as event security, basic stand cleaning, venue lighting and PR opportunities.
Prices can be found on the application form.

To view stand costs and APPLY to exhibit at Toy Fair 2020 CLICK HERE

Economy package (The Greenhouse)

Economy packages are available in the Greenhouse Area. This is a dedicated space in the middle of the Grand Hall for companies wishing to take a small space. The Greenhouse Area was introduced in 2004 and has proved extremely popular with new and small exhibitors, usually selling out by late Summer.

Economy packages can be booked in 5, 10, 15 or 20 square metre units and are built of GES Complete walling with a green overhead leaf design top up panel, grey carpet (surrounding carpet is green) and an overlay name board for the company name and stand number. The structure is 2.5m high and is made from aluminium upright posts and a combination of 1m and 0.5m infill panels.

Included in the package price is the stand build, grey carpet, fascia/name board with stand number, a fluorescent strip light and a choice of a chair or a flat/sloping shelf (992mm x 300mm ) – one item per each 5 sq.m unit.  Please note power socket fittings are NOT included.

IMPORTANT: Please take care to review the technical specification of the GES Complete system here. If you have any technical questions or are concerned that existing graphics you have will not fit the GES Complete system, please contact customerservice@ges.com

To view costs for all Shell Scheme and Greenhouse Optional Extras please contact Majen@btha.co.uk

Shell Scheme Package

Shell Scheme Packages are available in any size upwards of 6m2 and in any area of the halls (excluding the Greenhouse Area), according to availability at time of booking. Shell scheme stands are built for you and are made from GES Complete (1m W x 2.5m H) wall panelling. Straight facia boards are provided to each open side of your stand displaying your company name and stand number. Facias are 300mm deep with the underside at 2.2m from the floor and aluminium trim at the top and bottom. Facia supports are generally every 4 metres located at the contractors discretion.
Included in the package price is the stand build, fascia/name board with stand number and grey carpet to allow your products to stand out. Carpet and fascia colour can be upgraded at a cost.

 

IMPORTANT: Please take care to review the technical specification of the GES Complete system here. If you have any technical questions or are concerned that existing graphics you have will not fit the GES Complete system, please contact customerservice@ges.com.

To view costs for all Shell Scheme and Greenhouse Optional Extras please contact Majen@btha.co.uk

Self-Build Package

Self-Build Packages are available for those wanting to build their own stands. This package is simply the ‘space-only’, no walls or carpet are included. It is also the responsibility of the exhibitor to ensure that their space is finished to a high standard.
Please also note that due to the structure of the venue, there may be columns within your stand area. The BTHA will not charge for the area taken up by the column/s but more importantly please ensure you incorporate these columns when designing your stand.
As the Toy Fair includes the Grand Hall Gallery, it imperative that if your stand is visible from the Gallery, the top of your stand is finished to a high standard – hiding any lighting/wiring tracks with suitable fire proof material and if so desired enclosing your meeting rooms. NB: Please be aware that depending on the size of the meeting room you may need to install suitable evacuation directional lighting. More operational guidance and rules can be found in the Exhibitor Show Manual.
All self-build exhibitors will be required to submit stand plans for approval prior to arriving on site.

Floor Plan

Interactive Floor Plan below
Exhibitor list

Exhibitors Show Manual

The Show Manual is designed to help exhibitors with all aspects of exhibiting at the Toy Fair.

The Toy Fair team however is on hand to answer any questions at any stage of the process. Please call 020 7701 7127.

Click here to access the 2019 exhibitors show manual

PR Manual

The Exhibitor PR Manual is an invaluable guide to getting the most in terms of PR from your time at the show. It includes opportunities to get involved in PR activities in the run up to and during the fair.

For any questions please contact the Toy Fair PR agency: toyfair@bastion.co.uk

Exhibitor Kids Policy

During the build and break periods, children under the age of 16 are not permitted within the venue – please refer to the Build/Open/Break schedules in the Exhibitor Manual for specific timings. Proof of age may be requested.

Once the show is open, exhibitors who have children on their stands to help promote and demonstrate their products must ensure all children are fully licensed and pre-registered via the Toy Fair press agency as ‘press children’ prior to Toy Fair.
Contact Bastion (the Toy Fair press agency) at toyfair@bastion.co.uk for more details and to register your press kids.
All approved children and chaperones will be able to collect their badges from the on-site registration desk in the Grand Hall foyer. Press children will be given a PRESS KIDS sticker which must be worn at all times to signify they are working at the exhibition and fully licensed to do so.

Sponsorship

2018 sponsorship examples

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Toy Fair Sponsorship options are open not only to exhibitors but also licensors within the industry. We have designed packages to suit every budget.

For details and prices of all Sponsorship opportunities please contact Majen@btha.co.uk or call 020 7701 7127.

In addition to the chosen sponsorship option, the sponsor’s logo (deadline & date dependent) will also appear hyperlinked (where possible) on the following:

  • The initial ‘registration is open’ e-shot that is sent to the entire Toy Fair visitor database
  • Every visitor registration confirmation email
  • The letter that accompanies badge mailing to all exhibitors
  • The on-site stand drop letters that are presented with important information to every exhibitor
  • The Toy Fair website homepage

Toy Fair Charity

Toy Fair Charity

Each year many of the Toy Fair exhibitors generously donate products to the Toy Fair designated charity at the end of the show equating to thousands of pounds worth of toys. This is done via a ‘trolley dash’ undertaken by volunteers at the end of the final day of the show.

For the 2018 event, KidsOut was chosen as the official Toy Fair charity.

Toy Fair Trolley Dash 2018 donates toys to 3,500 children