The Toy Fair is THE industry showcase

No other event brings together so many toy manufacturers and retailers – from small innovative companies to the big chain outlets – all under one roof to do one thing: a successful business.

The Toy Fair offers 22,000m2 of space devoted to the toy, game and hobby business and is the only dedicated toy trade event in the UK.

Since the move back to Olympia in 2009, the show now occupies the entire Grand and West Halls including the upper levels.

In 2017 the show attracted more than 260 exhibiting companies who came to meet buyers from the UK and abroad. As well as buyers from across the range of independent and multiple stores, online retail and catalogue retailers, The Toy Fair attracts a range of visitors from licensors and play specialists to designers, inventors and distributors. In 2017 it also attracted more than 300 members of the press.

There are a number of packages available at The Toy Fair to help you to make the most of your participation at the show.
For prices and availability call a member of the team on 00 44 (0) 20 7701 7127 or email C[email protected]

If you wish to view visual examples of stands from previous years please email [email protected]

APPLY to exhibit at Toy Fair 2018 HERE

Shell Scheme Packages

Shell Scheme Packages are available in any size and in any area of the halls (excluding the Greenhouse Area) according to availability at time of booking. Shell scheme stands are built for you and are made from GES Complete (1m W x 2.5m H) wall panelling. Straight facia boards are provided to each open side of your stand displaying your Company name and stand number. Facias are 300mm deep with the underside at 2.2m from the floor and aluminium trim at the top and bottom. Facia supports are generally every 4 metres located at the Fair contractors discretion. Shell scheme colour is white and the carpet colour is grey to allow your products to stand out.

IMPORTANT: Please take care to review the technical specification of the GES Complete system here. If you have any technical questions or are concerned that existing graphics you have will not fit the GES Complete system, please contact [email protected].

To view costs for all Shell Scheme and Greenhouse Optional Extras please contact [email protected]

Self-Build Packages

Self-Build Packages are available for those wanting to build their own stands. This package is simply the “space only”, no walls or carpet are included. It is also the responsibility of the exhibitor to ensure that their space is finished to a high standard. Please also note that due to the structure of Olympia there may be columns within your area.

The BTHA will not charge for the area taken up by the column/s but more importantly please ensure you incorporate these columns when designing your stand. As the Toy Fair includes the Grand Hall Gallery, it imperative that if your stand is visible from the Gallery, the top of your stand is finished to a high standard – hiding any lighting/wiring tracks with suitable fire proof material and if so desired enclosing your meeting rooms. NB: Please be aware that depending on the size of the meeting room you may need to install suitable evacuation directional lighting. More operational guidance and rules can be found in the show manual.

During the build and break periods, children under the age of 16 are not permitted within the venue – please refer to the Build/Break schedules in the Show Manual for specific timings. Proof of age may be requested.

Once the show is open, exhibitors who have children on their stands to help promote and demonstrate their products must ensure all children are fully licensed and pre-registered via the Toy Fair press agency as ‘press children‘ prior to Toy Fair.
Contact Bastion (the Toy Fair press agency) at [email protected] for more details and to register your press kids.
All approved children and chaperones will be able to collect their badges from the on-site registration desk in the Grand Hall foyer. Press children will be given a PRESS KIDS sticker which must be worn at all times to signify they are working at the exhibition and fully licensed to do so.

Press Day will be on Tuesday 23rd January 2018.

The Exhibitor PR Manual is an invaluable guide to getting the most in terms of PR from your time at the show. It includes opportunities to get involved in PR activities in the run up to and during the fair.

The 2018 PR Manual will appear here later in the year.

See below the 2017 Manual as a guide of what to expect…

Please see below for the 2017 PR Manual:

• 2017 PR Manual – a guide to all PR opportunities in the run up to and at the show
• 2017 PR deadlines – a quick reference guide for all PR deadlines
• 2017 PR forms – to be filled out and returned to [email protected]
• Hints and Tips
• Case Studies – see how PR has helped previous exhibitors

For any questions please contact the PR agency: [email protected]

Toy Fair Sponsorship options are open not only to exhibitors but also licensors. We have designed packages to suit every budget.

For details and prices of all Sponsorship opportunities please contact [email protected] or call 020 7701 7127.

In addition to the chosen sponsorship option the sponsor’s logo (deadline & date dependent) will also appear hyperlinked (where possible) on the following:

• The initial “registration is open” email that is sent to the entire Toy Fair visitor database
• Every visitor registration confirmation email
• The letter that accompanies badge mailing to all exhibitors
• The on-site stand drop letters- at least two- that are presented with important information to every exhibitor
• The Toy Fair website homepage