Visitor Testimonials

If you have any interest in doing Toy business in the UK attending or exhibiting at this show is a must.

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Toy Fair is the heart and soul of the UK toy industry, it’s great that it’s been every year for a long period of time. Everyone knows to come here at the start of the year to know what’s going on for Christmas 2024.


The Toy Fair is one of the best experiences you'll have for seeing brand new items to boost sales for your company! With exciting new ideas from across the board, you'll be hard not to find anything for you and your company! We're extremely grateful to attending our first Toy Fair and looking forward to more!

Dinobot Island Toys

It is a really good opportunity to touch base with suppliers and for retailers to come together to see how toys are moving on.


Toy Fair is the best place to see what’s new and where the market is going this year.

J J Toys

We attend Toy Fair because it’s important to stay connected with our current suppliers to keep those relationships going and also to meet new and interesting suppliers, see what’s out there, see what’s developing, see where the interest is and then bring that back to the business. We like to support small businesses where possible as we ourselves are a small business, so it’s been great to find little companies like that to help them grow. It’s a fun atmosphere and an interesting place where you meet lots of interesting people, there’s a lot of activity going on all the time and we really enjoy coming.

Learning SPACE

This year the show seemed massive, bigger in terms of exhibitors on display and more people in amongst the stands and good business deals were made so I’m very grateful. Face to face meetings are very important, and sitting at my desk at home you don’t get that face to face time, even on Teams, so I think it’s really important to make the effort to come down to meet people, you have more in depth conversations and things progress better.

Cicada Education

I attendedToy Fair as the buyer of toys and souvenirs for WH Smith UK Travel and this has been my third time now at Toy Fair and it has definitely been the biggest one yet. Toy Fair is great to cement the relationships with existing suppliers and to see what we can get in for Spring/Summer 2024 and beyond that. All our main suppliers are at Toy Fair so it’s a great place to see them and build relationships as much as possible.

WH Smith UK Travel

Toy Fair is great to network and get together at. It’s a really convenient show location wise for everyone to meet and connect. It’s a great opportunity to see new toys and all the big brands are there, plus the lesser-known brands that you might not have seen before so it’s a good opportunity to check them out. It’s always a good show!

The Kid Collective

I can see why if you had a toy-based business you’d absolutely have to come here, everything is here.

The Cheap Shop LtdNickelodeon

The UK Toy Fair has gone from strength to strength since post Covid, making it a show for domestic as well as International business.


Toy Fair 2024 was a great experience, it felt bigger than ever both physically and commercially. I’ve spoken to many people who attended and the majority have walked away feeling that not only was the event successful from their point of view, but the layout and information provided prior to the event was the clearest it's ever been. Can't wait for Toy Fair 2025!

Infinite Potential Films Ltd

Always enjoy the Toy Fair - meeting old and new clients and getting a taste of some of innovative ideas/products just entering the markets.

Kit & CaboodleToy Buyer, B&M Stores

If you have any interest in doing Toy business in the UK attending or exhibiting at this show is a must.

Kids Brand InsightWaitrose & Partners

Toy Fair is a good show with plenty of exhibitors and is well attended. We have visited for around 10 years!

Clacton Art, Craft & Model CentreHamleys

The Toy Fair was an incredible experience with many people working hard to bring it all together. It felt completely safe and well organised and was great to meet the guys behind Funko and YuGiOh.

Sunday Woman MagazineToyBox Marketing

I thoroughly enjoyed Toy Fair. The stands were stunning and it was a great chance to meet people in the toy industry and find out more about new toy products. I liked the large maps which were well positioned around the show, and the cuddly characters who posed for photographs. It was fun, friendly and had a magical feel. I enjoyed the toy demonstrations, seeing the toys and games, meeting people in the industry, and also spotting celebrities around the show which made the exhibition really exciting. There was also plenty of coffee and snack stops available. Well done! I go to the Toy Fair every year, and it gets better and better! Thank you to the organisers, stand holders, and Olympia staff for making it so enjoyable.

Sixtyplussurfers (6636)Boat Rocker Studios

The technology now employed for tickets makes arriving and getting into the show so easy these days. There was a great buzz both days I was at the show and anyone not exhibiting missed out. This really is a not to be missed event.

Kids International MarketingStrachans Inverurie

We can’t wait for Toy Fair every year, it's always great to meet with our brand partners and discover new ones.

Infinity CollectablesKilogrammedia

The Toy Fair is very productive and well-run event. Returning for the first time since the pandemic it proved fruitful and is going as strong as it was before if not even better. Keep up the great work.

The Fan Carpet