Toy Fair 2021 unable to take place

We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably the Toy Fair 2021 is unable to take place. This conclusion is due to government restrictions now in place on large scale indoor events in light of the Covid-19 pandemic.
The wellbeing of our exhibitors, visitors, staff and contractors is paramount and currently the risks are considered too great to allow the show to go ahead as dictated by the government regulations.

We empathise with the industry’s disappointment- this is the first year that Toy Fair will not take place in 66 years.
We express our thanks to our exhibitors for their patience and understanding and for the support of the wider industry, and very much looking forward to a big return in 2022 from 25-27 Jan.
As previously stated, we will be refunding exhibitors all stand space fees already paid. We will communicate directly with exhibitors in due course.

Toy Fair 2021

(unable to take place)

Olympia London

Tuesday 19th | Wednesday 20th | Thursday 21st
January 2021

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London.

The toy industry’s showcase welcomes more than 270 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Toy Fair 2021

Product and company information for those who were scheduled to exhibit at Toy Fair 2021

Why Visit?

The Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK.

Look back at 2020 Show Highlights

Watch highlights of Toy Fair 2020

Exhibit at Toy Fair

Thinking about exhibiting at Toy Fair? Find out why you should exhibit here.

This was our first Toy Fair and we’ve been blown away by the quality of not only the delegates, but the event on the whole. We’ve had a number of fantastic leads with some of the country’s best known retailers. We’re very excited about bringing the Birdie to the UK.

Michael FultonBIRD