COVID-19:

The wellbeing of our exhibitors, visitors, staff and contractors is of paramount importance to us. We very much look forward to welcoming back the industry next January and continue to monitor the government guidance to ensure we comply with all necessary safety measures. The format of Toy Fair 2022 is strictly subject to government regulations and stipulations pertaining to the COVID-19 pandemic.

Toy Fair 2022

Olympia London

Grand and National Halls 

Tuesday 25th | Wednesday 26th | Thursday 27th
January 2022

Visitor Registration opens Mid October 2021

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London.

The toy industry’s showcase welcomes more than 260 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Latest News

February 13, 2021 in Press Release

Toy Fair 2022 Applications planned to open at the end of March

Statement from the BTHA “We were so disappointed not to be able to host Toy Fair 2021 but rest assured we are working hard towards planning the successful return of…
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February 11, 2021 in Press Release

Toy Fair 2021 unable to take place

Statement from the BTHA “We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably…
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February 20, 2020 in Press Release

Mindful play and inclusive toys make headlines at Toy Fair 2020

Toy Fair 2021 to return 19th-21st January at Olympia, London 23rd January 2020, London: Top retailers, inventors and exhibitors flooded into Olympia, London on Tuesday for the 67th annual Toy…
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Apply to Exhibit
in 2022

Apply Now

Applications open from 31st March 2021

Why Exhibit?

Interested in exhibiting at Toy Fair? Find out more here.

Stand Options

There are three stand options available to exhibitors, find out more here

Look back at 2020 Show Highlights

Watch highlights of Toy Fair 2020