Olympia, Kensington,
London, W14 8UX
Tues 23rd Jan
Weds 24th Jan
Thurs 25th Jan


Olympia, Kensington, London, W14 8UX
Tues 22nd January 2019
Weds 23rd January 2019
Thurs 24th January 2019

Apply to exhibit at Toy Fair 2019


STEAM, Collectables and Board Games Lead Toy Fair 2018


Toy Fair Trolley Dash 2018 donates toys to 3,500 children


Toy Fair's Hero Toys unveiled at Toy Fair 2018


The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia Grand and West Halls, London. The toy industry’s showcase welcomes more than 270 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.


Re:creation had a fantastic Toy Fair 2018. Our stand was very busy for the whole show and we had many very productive meetings. A real highlight for us was the reaction to the all new Razor Turbo Jetts motorized heel wheels which went down a storm, and likewise the range of Of Dragons, Fairies and Wizards interactive wands. In the run-up to the show and during the event the communication we received plenty of clear and effective communication from the Fair team - and this all helped ensure the event ran smoothly, not only for us but the Fair as a whole. We also appreciated the support of the Press Office team, who were friendly and inclusive throughout the event.

Jonathan Kirkley Re:creation

We were delighted to win Best Stand at Toy Fair this year. The show was a great opportunity for us to meet our retailers face-to-face. Some of the feedback about our new product - Mia the Wildlife Photographer - has been inspirational. The show bags also give great visibility for the brand throughout the week - both at the show and out-and-about in the city afterwards.

Ian HarkinLottie Dolls

Toy Fair 2018 has been a really great event, a fantastic opportunity to meet retailers and the media. We are delighted that Botley The Coding Robot won a Toy Fair's Hero Toys award. The show is a great opportunity for us to be able to demonstrate the products that we hope will be successful in 2018 and beyond.

Sarah WoontonLearning Resources

This has been the best experience ever! I have learned so much from being here and made some great contacts within the industry. Although I am new to the industry, everybody was really welcoming. I would definitely repeat this experience and recommend it.

Nikki CollinsNMP Collins Innovations

Toy Fair 2018 has been an amazing experience to connect with both local and internationally-focused partners. Being a Hero Toy is a great honour for our first Fair!

Ahrani LoganAugmentifyIt

To go until Toy Fair 2019