The wellbeing of our exhibitors, visitors, staff and contractors is of paramount importance to us. We very much look forward to welcoming back the industry next January and continue to monitor the government guidance to ensure we comply with all necessary safety measures. The format of Toy Fair 2022 is strictly subject to government regulations and stipulations pertaining to the COVID-19 pandemic.
ALL participants will be subject to COVID status checks – and mandatory mask wearing – see full visitor rules and regulations for details

My ToyFair Blog

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Toy Fair 2022

Tue 25th | Wed 26th | Thu 27th January

Olympia London

Grand and National Halls 

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London.

The toy industry’s showcase welcomes more than 260 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Latest News

January 25, 2022 in Press Release, Uncategorized

UK Toy Market Stays Resilient Despite Challenging Year

UK TOY MARKET STAYS RESILIENT DESPITE CHALLENGING YEAR Market down three per cent on 2020 but up two per cent on 2019; Toy Fair to play a key role in…
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Toy Fair’s Hero Toys List Announced at Toy Fair 2022

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Toy Fair’s Hero Toys List Announced at Toy Fair 2022 Popular licenses, STEM toys and family play are the key trends making up the 23 must-have toys in 2022 selected…

Toy Fair 2022 Update – 14th January 2022

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TOY FAIR 2022 update – 14 January 2021 Following the unwelcome and sad news yesterday that the Nuremberg Toy Fair has decided to cancel its 2022 in-person show - with…

Visit Toy Fair in 2022

Register to Visit

Register to visit Toy Fair 2022. Find out more here

Why Visit

Thinking about visiting Toy Fair? Find out more here

2022 Floor Plans & Exhibitor List

Find out who is exhibiting here

Look back at 2020

Look back at our last 'live' event in 2020. Find out more here.

Who can attend

Find out more about who can visit Toy Fair here

2022 Sponsors