Exhibitor applications for 2026 are open, click here to apply now

Toy Fair 2026

Tue 20th  |  Wed 21st  |  Thu 22nd  January

Olympia

Grand, National & Upper West Halls

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia. The toy industry’s showcase welcomes more than 250 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Exhibit in 2026

Apply to exhibit

Apply to exhibit at Toy Fair 2026

Why exhibit?

Find out why you should exhibit at the largest dedicated toy trade event in the UK

Stand Options

View the stand package options and space rates

Sponsorship Opportunities

View our sponsorship opportunities, open to exhibitors and licensors within the industry

Exhibit in 2026

Apply to exhibit

Apply to exhibit at Toy Fair 2026

Why exhibit?

Find out why you should exhibit at the largest dedicated toy trade event in the UK

Stand Options

View the stand package options and space rates

Sponsorship Opportunities

View our sponsorship opportunities, open to exhibitors and licensors within the industry

Look back at the

2025 show

WATCH 2025 SHOW HIGHLIGHTS, VIEW EXHIBITOR LISTS AND FLOOR PLANS

Toy Fair 2026 starts in

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