Olympia London Grand & National Halls, Kensington,
W14 8UX
Tues 19th Jan 2021
Weds 20th Jan 2021
Thurs 21st Jan 2021

Olympia London

Grand & National Halls
Kensington, W14 8UX
Tues 19th January 2021
Weds 20th January 2021
Thurs 21st January 2021

Toy Fair TV 2020 - watch highlights now


Mindful play and inclusive toys make headlines at Toy Fair 2020


Hard year for toy industry but the UK still remains the largest toy market in Europe


Toy Fair's Hero Toys unveiled at Toy Fair 2020


Hidden Side Haunted Fairground by LEGO® wins Toy Fair 2020 Editor’s Choice Award


The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia Grand and West Halls, London. The toy industry’s showcase welcomes more than 270 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.


This was our first Toy Fair and we’ve been blown away by the quality of not only the delegates, but the event on the whole. We’ve had a number of fantastic leads with some of the country’s best known retailers. We’re very excited about bringing the Birdie to the UK.

Michael FultonBird

It’s the first time Moose Toys has exhibited at Toy Fair and we’ve had an incredibly positive reception. As one of the fastest growing toy companies in the UK, we’re investing heavily into our UK business for 2020 and the Fair has been the best platform to showcase our innovative products across preschool to collectibles. From Kindi Kids winning Hero Toy status, to our Oh My Gif brand being named ‘one to watch’, we’re excited for the year ahead. And winning Best Stand Design of the show is a testament to the huge effort of the team - bring on 2020!

Neil SinnerMoose Europe

Seeing our brands presented in their best format, having positive feedback from our customers and feeling the power of a team pulling together are what makes London Toy Fair such an important date in our calendar. It’s hard work in the preparation but provides an invaluable start to the year…

Mary WoodTomy UK

We’ve had another fantastic Toy Fair catching up with all our customers, partners and industry friends. The highlight has to be from Tuesday being honoured as Global Supplier of the Year at the annual Toy Industry Awards. As a team, we are thrilled to have this recognition and it’s such a positive start to the year for us all. With many constructive dialogues having taken place throughout the week, we are ready to focus on fulfilling our discussions and look forward to a fun and productive year ahead.

Hedley BarnesSpin Master Toys

We come to Toy Fair to see what’s new for next Christmas, it’s the biggest part of our year, so really looking for some newness, and we’ve seen some actually, really exciting stuff. It’s like an overwhelming shopping experience, where there’s just every single toy you can possibly imagine, it’s amazing, it is overwhelming, because there is so much here, but is it brilliant because you can see so much in one day it’s great.

Caroline MynardWaitrose & Partners

I’ve come to the show because it’s where you come to see everyone in the UK toy industry, so i’m based in hong kong but work for a uk retailer so i came here early to see everyone, and see what’s going on. Toy Fair is the place to come and see what’s going on in the local market, what’s coming up and what the trends are going to be for the next 12 months.

Nat EastmentHamley's

I come to Toy Fair to see all of the great innovation… to catch up with industry colleagues, catch up with retailers, licensees and really get a sense of where the UK Toy Industry is going. It’s [Toy Fair is] a great big toy shop, it’s effectively here to see all of the innovation in the toy industry and all of the great toy products that are going to come out later in the year.

Mark KingstonNickelodeon

We are a kid influencer marketing management agency, we work with a lot of influencer who are here and also brands. Toy Fair is a great place to be a part of all of the new up and coming toys, from start ups to established companies. it’s a great way to interface with people that are looking to increase their trading size, and really look to develop their brand and integrate on a global level. So it’s a really great opportunity to meet a lot of people at one time.

Catherine KimsenToyBox Marketing & Management

2020 Sponsors

To go until Toy Fair 2021