The health and wellbeing of our exhibitors, visitors, staff and all contractors is our number one priority. We continue to await clarification on government guidance to ensure that we can open Toy Fair 2021 in a safe and secure environment in which the industry can come together and achieve a successful and productive three days of business.

Toy Fair 2021

Olympia London

Tuesday 19th | Wednesday 20th | Thursday 21st
January 2021

Toy Fair 2021 starts in

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London.

The toy industry’s showcase welcomes more than 270 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Register to Visit

Visitor Registration opens Monday 12th October 2020

Why Visit?

The Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK.

2021 Exhibitor List

2021 exhibitor list will be published soon

2021 Floor Plans

2021 floor plans will be published soon

Apply to Exhibit

Exhibit at Toy Fair 2021

2020 Show Highlights

Watch highlights of Toy Fair 2020

This was our first Toy Fair and we’ve been blown away by the quality of not only the delegates, but the event on the whole. We’ve had a number of fantastic leads with some of the country’s best known retailers. We’re very excited about bringing the Birdie to the UK.

Michael FultonBIRD