The wellbeing of our exhibitors, visitors, staff and contractors is of paramount importance to us. We very much look forward to welcoming back the industry next January and continue to monitor the government guidance to ensure we comply with all necessary safety measures. The format of Toy Fair 2022 is strictly subject to government regulations and stipulations pertaining to the COVID-19 pandemic.

Toy Fair 2022

Tue 25th | Wed 26th | Thu 27th January

Olympia London

Grand and National Halls 

Visitor Registration opens
Mid October 2021

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London.

The toy industry’s showcase welcomes more than 260 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Latest News

Apply to Exhibit
in 2022

Apply Now

Applications open from 31st March 2021

Why Exhibit?

Interested in exhibiting at Toy Fair? Find out more here.

Stand Options

There are three stand options available to exhibitors, find out more here

Look back at 2020 Show Highlights

Watch highlights of Toy Fair 2020