Exhibitor testimonials

Toy Fair 2026 has been one to remember! As our first time attending, the show presented a fantastic opportunity to connect with retail & licensing partners throughout the industry and gain invaluable exposure… The experience working with the Toy Fair team has been seamless and pleasurable – we're already excited for the 2027 showcase!
We have thoroughly enjoyed the buzz and energy of our first London Toy Fair and are delighted by the response we've had to the innovative, collectable and licensed ranges we are launching in 2026… Thank you to the BTHA for supporting us during our first show and to all the customers, trade press, media and influencers who took time to visit the Craze stand and chat about opportunities for the exciting year ahead.
Our team really loves the London Toy Fair, it is the chance to showcase our brands to the trade, to network and catch up with a range of connected partners, as well as meet new customers and have conversations with prospecting companies, inventors, licensing contacts and many others. This year we felt was one of our best, the atmosphere and opportunities were brilliant and we're already marking our diaries for 2027!
Wow, what a week and what a show! Toy Fair just keeps getting bigger and better every year and this one was one of our (and the) best! It's the best platform to showcase all our amazing new products to buyers and media, because you can't beat seeing and picking up our products when you're at the show and on our stand. We've had some incredible conversations with existing and new buyers that we're really excited about for our new launches and met with so many suppliers, journalists and content creators, that makes us even more excited for the year ahead!
Toy Fair 2026 was one of our best shows, we met with some incredible new and existing customers. This was a brilliant opportunity for us to showcase our new product launches, new and upcoming licenses, and the perfect way to start our 25th Anniversary celebrations.
Toy Fair is one of the best run UK Trade Shows (if not the best) - Majen and her team do an amazing job at making both exhibitors and retailers feel welcomed and valued. If other shows offered 50% of that then participating in these shows would be a much more pleasurable experience.
Toy Fair was an extremely well-run event from start to finish. We thoroughly enjoyed the networking opportunities and showcasing our latest game, Peaky Blinders. Communication in the lead up to the show was clear and well organised, and the event delivered on all of our objectives. A great experience for exhibitors, see you next year!
Toy Fair 2025 has been a blast. We’ve had a very positive three days. It’s been fantastic to reconnect with our customers, agencies and industry friends, and to showcase our exciting range in such an inspiring environment. We’re already looking forward to being back next year!
“London ToyFair is a unique opportunity to present over 100 brand new toys for 2025 to all our customers in one place. The feedback we’ve received over three busy days has been fantastic and very encouraging for the year ahead.”