”Another truly fantastic London Toy Fair for James Galt & company. This is our best chance to showcase our brands to the majority of UK and Irish retailers and we had some fabulous meetings with our customers and opened a few new ones as well. The teamwork was outstanding, and we also had a lot of fun over the three days! Thank you to the BTHA team for all their hard work in making 2025 such a great event, we’re already looking forward to 2026.
Jacqueline Taylor-Foo, General Manager UK & IrelandJames Galt Limited, part of the Jumbo Group
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”Toy Fair 2025 has been another great show. We loved opening on Tuesday with our Traitors press event, had over 250 meetings with our retailer, licensing and media partners and excited for the year ahead and finalising listing for our Christmas ranges.
Emma Weber, Senior Director Marketing and LicensingVivid Goliath
”We've had such a positive response to our new Baby and Toddler Collection and the launch of our exciting new Bluey character license and three Bluey games. The enthusiasm and support from our trade partners has been great. Plus the new additions to THE WORLD OF PETER RABBIT collection, and our new educational games, have been brilliantly received by retailers. It's been another successful Toy Fair and we're looking forward to the year ahead, working with our retail partners to bring learning made fun to families across the UK.
Ali Brown, Marketing ManagerOrchard Toys
”What an exciting and successful Toy Fair, it's been great to connect with current partners and meet so many new and potential retailers.
Brea Brand, CEO and Co-FounderCONNETIX
”London Toy Fair is a unique opportunity to present over 100 brand new toys for 2025 to all our customers in one place. The feedback we've received over three busy days has been fantastic and very encouraging for the year ahead.
Clive Richardson, VP Sales & MarketingVtech
”Toy Fair 2025 has been a blast. We’ve had a very positive three days. It’s been fantastic to reconnect with our customers, agencies and industry friends, and to showcase our exciting range in such an inspiring environment. We’re already looking forward to being back next year!
Becky Matthews, Sales & Marketing DirectorGolden Bear Toys
”Toy Fair has been absolutely fantastic for us this year! Our stand has been a real showstopper and winning not just one but two Hero Toy awards has been an incredible highlight. It’s been amazing to catch up with so many familiar faces and meet new people along the way. The energy and excitement around our brands have been phenomenal, and we can’t wait to do it all again next year!
Holly Lackey, Director of Marketing and Licensing for UK & EuropeBasic Fun! UK
”Our first Toy Fair has been such a positive experience. The whole process, from applying and the setup, to the show, has been easy. We’ve had a great show, meeting fantastic retailers, including people we really wanted to connect with. Being a part of a large event such as Toy Fair, means we’re able to have proper conversations with people, rather than feeling like we need to cram everyone in. Everyone has been so nice and welcoming, creating a lovely atmosphere. We are absolutely thrilled to have won the Best Stand Award, especially as this was our first time exhibiting at Toy Fair. A lot of thought and effort went into the design to make it stand out from the crowd, so it’s really rewarding to have that hard work recognised. It’s been an amazing experience, and we’re excited to follow up on all the business opportunities. We’ll definitely be back!
Ashleigh Rainy, Senior Account Manager & Olivia Mair, Account Executive UK and IrelandLittle Dutch
”Our first-ever Toy Fair has exceeded all expectations. We came here to connect with both existing and new customers, and we’ve been absolutely blown away by the level of interest in darts. The highlight of our show was Luke Littler’s visit yesterday, where we had hundreds of people including exhibitors, media, and buyers crowding around to see him. The entire experience has been incredible, and we’re absolutely buzzing after three amazing days. For me personally, having attended the Toy Fair many times with different companies, this has been by far the best and most positive show I’ve ever been a part of.
Paul Dearlove, Trade Marketing ManagerTarget Darts
