Press Release

Toy Fair showing strong returnee rate for 2018

By July 17, 2017August 18th, 20172 Comments

23rd March 2017:

Less than two months after the close of the 2017 show, Toy Fair has already welcomed 142 applications for the 2018 event. This equates to 63% of the number of exhibitors that showcased their products at Olympia in January.

Toy Fair will once again follow a three-day Tuesday to Thursday format, taking place at
London’s Kensington Olympia from 23rd-25th January 2018. The event welcomes companies
of all sizes, from established brands through to those that are brand new to
the industry and looking to make their mark.

Majen Immink, Head of Toy Fair Operations and Sales said, “It’s really pleasing to see
such a high number of bookings at this early stage of the year. We look forward to
speaking further to returning companies and prospective new exhibitors over the
coming months with a view to creating the best possible platform for the industry to
do business over a busy three days.

The strong returnee rate reflects the fantastic continued support given to the show and
their online events the importance of Toy Fair in the industry’s calendar. We very much
look forward to welcoming the industry back in 2018.”

Companies that are keen to exhibit at the 2018 fair are encouraged their online
applications via as soon as possible. Prospective exhibitors are
reminded to send in applications by the end of March in order to qualify for the early
booking discount.

For all questions regarding exhibiting and more generally about the event, please
contact Majen Immink or Christine Baxter on 020 7701 7127 or email


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