‘Marvin’s Magic Toy Fair’
Marvin’s Magic celebrated its 30th birthday this Halloween. During the past 30 years of tricks and treats, the London Toy Fair has evolved but the essence of it has remained constant – the atmosphere is always magical!
So, what does Toy Fair conjure up? The list is endless: new opportunities, building relationships, showcasing product ranges, the variety of toys on offer, meeting existing customers and wide-eyed ones who are experiencing their first Toy Fair, the familiar faces that have spent the majority of their careers within the wonderful world of the Toy industry, great PR with presence of press and film crews and, to be honest, achy feet!
One of the highlights every year is the reaction of the crowds, as Marvin’s Magic performers amaze them with their latest magic. It’s priceless to catch a glimpse of the inner child in us all. Childhood memories come flooding back and there are always those with the desperate need to discover how it’s done. Fellow magicians never reveal their secrets though, so best advice is to become a fellow magician! Marvin’s Magic create the perfect magic sets for all ages so you’ll be performing professional magic made easy in no time at all.
Another favourite where Marvin’s Magic really feels at home is the Demo Zone. Regarded as one of the premier demonstration companies, Marvin’s Magic has always been a pioneer of in-store theatre, combining compelling demonstrations with remarkable sales. It is therefore no surprise that they enjoy impressing the panel of tough young judges live on Toy Fair TV.
Marvin Berglas, internationally acclaimed magician and creator of Marvin’s Magic, is passionate about the brand and proud to inspire and encourage the next generation of magicians through excellence in magic. His dedication has been recognised in both the Toy and Magic industries through numerous awards, most recently being voted Vice President of the Magic Circle. If you’re lucky, you might even catch Marvin performing at Toy Fair – now that’s a real treat!
Christmas is nearly upon us again and buyers are getting a sneak preview of next year’s ranges, which will launch at Toy Fair. The countdown has started with all the organisation and hard work behind the scenes to make it happen, the anticipation of the best new toy, the dreams of first-time exhibitors hoping to receive a major retailer’s big order, the excitement of buyers keen to discover the next playground craze. It’s no wonder that 2018 London Toy Fair is another sell-out.
It’s hard to predict what everyone will have up their sleeve but the latest whisperings are that there will be big top performances at Marvin’s Magic, so if you can keep a secret, make sure you visit stand H65.
- A top tip from an old timer – leave your stilettos at home and wear your most comfortable shoes!
Rakesh Kakaya, Marvin’s Magic Sales Director
Marvin’s Magic – London Toy Fair Stand H65.