Exhibitor applications for Toy Fair 2025 are now open via the Toy Fair website. Organised by the British Toy & Hobby Association, Toy Fair will return to Olympia London between the 21st– 23rd January 2025, occupying the Grand, National and Upper West Halls.

Toy Fair offers the first opportunity of the year in the UK for manufacturers to showcase their products and ranges in person, to a vast range of buyers, licensors, media and the wider industry, all under one roof. From small and start-up companies, to large, renowned brands, the vibrant atmosphere of Toy Fair is a great platform for manufacturers and distributors of all sizes to make new connections and build on existing relationships.

Exhibitors can choose from three stand packages: space-only, shell scheme and the economy package in the ‘Gold Zone’- a hub of stands for smaller, and up-and-coming companies, formerly known as The Greenhouse.

Toy Fair celebrated a sold-out show for its 70th anniversary in January 2024, and looks forward to creating another buoyant show for the industry in 2025.

To look back on the 2024 highlights, exhibitor list and floor plans, click here.

Katy Fletcher, Head of Marketing and Product Development, Ravensburger UK: “Toy Fair is quite simply an essential event in our calendar. The show celebrates the vibrancy and innovation in our industry and offers an ideal platform to showcase the best we have to offer – for our retail partners, industry connections and the attending press. This year’s show was our biggest yet, including the launch of our new Play+ infant and toddler range and a sneak peek at new news for the Disney Lorcana Trading Card Game. The event really set the tone for the coming year.”

Jacqueline Taylor-Foo, General Manager UK & Ireland of Jumbo Group: “GALT UK Ltd – part of the Jumbo group will 100% be returning to London Toy Fair in 2025. We really value this opportunity to meet with the widest selection of buyers across the industry combined with showcasing our best sellers and new launches for the upcoming year. It’s a calendar highlight as a team event; a chance to thank our customers for supporting us in the previous year and we simultaneously find ourselves welcoming a good selection of new customers every year as well. We’ve been attending for over 40 years and as the company and trade evolves, we intend to keep going for as long as it does!”

To read more Exhibitor testimonials, click here

Majen Immink, Head of Toy Fair, said: “Toy Fair 2024 was a great celebration of not just 70 years of the show, but also of our exhibitors and visitors who continue to support the show and make it a vibrant and enjoyable experience for all involved. We can’t wait to welcome everyone back through the doors of Olympia for 2025, to kickstart the business year. We have already been inundated with exhibitor enquiries for 2025 so I’d encourage anyone wanting to exhibit to get their applications in early to avoid disappointment.”

Exhibitors who pay a 25% deposit by the 26th April 2024 will benefit from a 3% early booking discount applied to their balance invoice.

To view stand package options, costs and to apply to exhibit, please click here.


For more information on exhibiting and sponsorship please contact [email protected] or call the team on 020 7701 7127.

Visitor registration will open in September on the Toy Fair website.

To keep up to date with the latest Toy Fair news follow us on Instagram and LinkedIn, or visit the Toy Fair website www.toyfair.co.uk.