Welcome to the BTHA’s first ever Toy Fair blog!

There are just three months to go until Toy Fair, the largest toy, game and hobby trade show in the UK. This year we have more than 250 exhibiting companies, from smaller inventors including Augmentifyit, Jumini and Holibob Bear, to some of the most renowned names in the industry such as Playmobil, SpinMaster and Character Options. Each year, companies of every background attend the show to unveil their latest and most innovative toys, and to meet with new and existing connections in the industry.

But Toy Fair is only three days long – and trust me, those three days can whiz past in a blur! So for the first time, we at the BTHA want to give you the opportunity to meet some of these companies before you even arrive in London. We’ve asked our new and returning exhibitors to blog around the theme “My Toy Fair Is…” – sharing personal memories of the show and maybe even a sneak peek into plans and hopes for Toy Fair 2018!

In this new blog series, you will discover the stories behind some of our exhibitors, their journey from industry fledgling to Toy Fair veterans, and all that happens in between! You will learn how their companies were founded, and how they’ve grown and changed in the years after. Read about their funny mishaps, fond memories from their first Toy Fair, as well as any advice they wish they had known before starting out.

A new blog will be published every Monday and Thursday up until the week preceding Toy Fair.

We at Toy Fair are proud to showcase the UK’s talented toy, game and hobby industry. By starting this blog, we hope to help new and old exhibitors alike discover more about the exciting world of Toy Fair. Personally, I cannot wait to read all the blogs! I hope you’ll join me.

If you have any questions please contact toyfair@bastion.co.uk

Toy Fair is being held at London Olympia 23-25 January 2018.

Register for your free visitors pass and save £15 at http://www.toyfair2018.eventreference.com/content.php?scid=qXFF