8th Wonder have over 20 years of experience in supplying major retailers and have been a “best kept secret” in the Toy Trade. Specialising in Wooden and Plush toys, 8th Wonder have had tremendous success with exciting licenses such as Hey Duggee, Bing and In the Night Garden.
Paw Patrol lines launched in late AW20 with huge success and with the Paw Patrol movie coming out later in 2021 there are some stunning new lines being released for AW21 including Paw Patrol’s Carry Along House, featuring wooden characters from the show.
2021 sees our most ambitious year to date with new licenses signed such as Peppa Pig, L.O.L. Surprise!, Barbie, Jurassic World, Minions, Battersea, Little Tikes, Fisher Price, Paddington and more.
Despite 2020 being such a strange year for all of us, 8th Wonder have taken it in their stride and invested heavily in people. Not only have they widened their UK team with 12 staff – adding to In House Design, Marketing, Account Management, Quality & Testing, not to mention a new warehouse but they have also expanded their Far East team ready for 2021.
What can you expect from us?
Wooden Toys
Within the pre-school category, Hey Duggee has proved to be the most popular license for 2020. From Duggee’s Light and Sound Train to the Carry Along House with Duggee and Friends, 8th Wonder’s Wooden Toy Range was nominated within the ‘Best Licensed Toys or Games Range’ at the Licensing Awards 2020. Not only has the wooden toy range been a huge success in 2020, but the 55cm Hey Duggee Plush chair has absolutely flown off the shelves, as children snuggle down into Duggee’s arms and relax with their favourite character.
Heatable Plush
Our heatable plush range features gorgeous warm, cuddly toys in some of your favourite characters. From Hey Duggee to SpongeBob, our heatables have a Velcro pouch which has a removable bag of beads which you heat in the microwave, pop them back in and seal again to make your plush toy come to life. In a range of characters and sizes, you will be sure to find the perfect heatable.
Plush Chair Toys
Our children’s plush chairs have been a great success and come in a range of characters. Within the evergreen license, In the Night Garden, our Upsy Daisy and Iggle Piggle chair have won an Innovation Award for their quality of the design. They have been a hugely popular line and have sold out of each store almost straight away. Due to their success across our existing licenses, we have lots more chairs coming out including everyone’s favourite pig Peppa, Chase and Skye from Paw Patrol and L.O.L Surprise!
Barbie
Barbie will be an exciting new license for AW21. Mattel have made some very exciting noises about the Barbie Deluxe Campervan. Standing at an amazing 115cm high, the Campervan has beautifully made wooden features with additional accessories such as a BBQ, Campfire and Picnic Box, great for role play and interactive play with friends. As well as exciting wooden lines within Barbie, 8th Wonder are also releasing a range of Barbie Plush within heatable cuddly toys and chairs.
Peppa Pig
Another additional pre-school license which has some exciting products in is Peppa Pig. This range features some creative lines such as George’s Dinosaur Rocker – a plush seat design with an exposed wooden base, this product is on track to be one of the ranges “hot” sellers. Wooden lines such as a Peppa Pig Ride On and an interactive Mini Golf Set will also make an appearance in the AW21 selection.
Little Tikes
8th Wonder are excited to launch a range with the role play license Little Tikes. A brand-new selection of wooden kitchens, cleaning stations, accessories and more will be added to complement Little Tikes’ role play selection. With exposed wood shouting quality on each product, the lines have a deluxe feel and are made to be durable and long lasting. Children can enjoy a range of features within the kitchens including light and sound hob, turning taps, click dials on the oven and more, making them feel like they are their very own personal chef.
Fisher Price
We are delighted to be launching a range of wooden toys with Fisher Price for AW21. Fisher Price are a brand with great heritage and knowledge of their customer’s needs, bringing youthfulness and innovation to their style guide. We have designed an exciting new wooden range of educational toys for parents who love the brand and yet still want the traditional touch that wooden toys deliver. From a wooden musical instrument set to activity cube and much more this range is a must see.
Paddington
From our favourite Bear, 8th Wonder bring you brand new Paddington products. From a heatable, large Paddington plush in his traditional blue duffle coat and red hat, plush chair, and a range of wooden toys. We are excited for this range to launch.
Play Doh
As well as interactive role play products, we have created the ultimate Play Doh storage item. A number one comment from Play Doh customers was the lack of storage – well we have the solution. 8th Wonder’s Play Doh Activity Table and Chairs comes with multiple features including Play Doh pot storage which slides neatly back into the table, 2 chairs with storage within and a perfectly sized table which can be used for other activities such as homework, dinner time and more!
Universal brands
Jurassic World and Minions are well loved Universal brands and we are enthralled to be working with the Universal team. New for 2021 are Minion and Jurassic World Heatables and Plush Chairs. The Jurassic World heatables are 3D and come in a range of the most popular dinosaurs from the franchise. These warm cuddly dinosaurs are fantastic for any dino fanatic and market at a very competitive RRP.
Battersea
Another exciting addition to the 8th Wonder toy range is Battersea, featuring Paul O’Grady and watched by millions every week, the popular show has teamed up with 8th Wonder and we are delighted to be launching a plush toy range. Starting with Petite Pets, these 20cm plush range of dogs will feature a range of the nation’s most loveable breeds from Golden Retrievers to Dalmatians. The perfect gift for any dog lover! As well as the plush range, 8th Wonder will also be releasing a 2 in 1 Vet and Grooming Parlour with Interactive Dog. This comes with a Vet Station and a Grooming Parlour with lots of accessories.
8th Wonder are gearing up for another incredible year with a conservative estimate of 50%+ growth in 2021, and with all the new licenses covering a breadth of product categories from pre-school to Role play, 8th Wonder will become one of the best-known Toy Brands in the market. Starting as a family business with own brand wooden and plush toys, they will embrace their core values and work alongside toy giants such as Mattel and MGA.
We are excited to see where our journey takes us in 2021.