”Toy Fair 2026 has been one to remember! As our first time attending, the show presented a fantastic opportunity to connect with retail /& licensing partners throughout the industry and gain invaluable exposure… The experience working with the Toy Fair team has been seamless and pleasurable – we’re already excited for the 2027 showcase!
Oliver DelvalleFKA Brands
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”We have thoroughly enjoyed the buzz and energy of our first London Toy Fair and are delighted by the response we’ve had to the innovative, collectable and licensed ranges we are launching in 2026… Thank you to the BTHA for supporting us during our first show and to all the customers, trade press, media and influencers who took time to visit the Craze stand and chat about opportunities for the exciting year ahead.
Alf BlohmCraze Toys
”Our team really loves the London Toy Fair, it is the chance to showcase our brands to the trade, to network and catch up with a range of connected partners, as well as meet new customers and have conversations with prospecting companies, inventors, licensing contacts and many others. This year we felt was one of our best, the atmosphere and opportunities were brilliant and we're already marking our diaries for 2027!
Jacqueline Taylor-FooJames Galt & Co Ltd
”Wow, what a week and what a show! Toy Fair just keeps getting bigger and better every year and this one was one of our (and the) best! It’s the best platform to showcase all our amazing new products to buyers and media, because you can’t beat seeing and picking up our products when you’re at the show and on our stand. We’ve had some incredible conversations with existing and new buyers that we’re really excited about for our new launches and met with so many suppliers, journalists and content creators, that makes us even more excited for the year ahead!
Steven RussellPosh Paws International
”Toy Fair 2026 was one of our best shows, we met with some incredible new and existing customers. This was a brilliant opportunity for us to showcase our new product launches, new and upcoming licenses, and the perfect way to start our 25th Anniversary celebrations.
Katy Rugman The Puppet Company
”Toy Fair is one of the best run UK Trade Shows (if not the best) - Majen and her team do an amazing job at making both exhibitors and retailers feel welcomed and valued. If other shows offered 50% of that then participating in these shows would be a much more pleasurable experience.
Mark JonesUniversity Games
”Toy Fair was an extremely well-run event from start to finish. We thoroughly enjoyed the networking opportunities and showcasing our latest game, Peaky Blinders. Communication in the lead up to the show was clear and well organised, and the event delivered on all of our objectives. A great experience for exhibitors, see you next year!
Andy HobbsCryptic Killers
”Toy Fair 2025 has been another great show. We loved opening on Tuesday with our Traitors press event, had over 250 meetings with our retailer, licensing and media partners and excited for the year ahead and finalising listing for our Christmas ranges.
Emma Weber, Senior Director Marketing and LicensingVivid Goliath
”We've had such a positive response to our new Baby and Toddler Collection and the launch of our exciting new Bluey character license and three Bluey games. The enthusiasm and support from our trade partners has been great. Plus the new additions to THE WORLD OF PETER RABBIT collection, and our new educational games, have been brilliantly received by retailers. It's been another successful Toy Fair and we're looking forward to the year ahead, working with our retail partners to bring learning made fun to families across the UK.
Ali Brown, Marketing ManagerOrchard Toys
”What an exciting and successful Toy Fair, it's been great to connect with current partners and meet so many new and potential retailers.
Brea Brand, CEO and Co-FounderCONNETIX
”London Toy Fair is a unique opportunity to present over 100 brand new toys for 2025 to all our customers in one place. The feedback we've received over three busy days has been fantastic and very encouraging for the year ahead.
Clive Richardson, VP Sales & MarketingVtech
”Toy Fair 2025 has been a blast. We’ve had a very positive three days. It’s been fantastic to reconnect with our customers, agencies and industry friends, and to showcase our exciting range in such an inspiring environment. We’re already looking forward to being back next year!
Becky Matthews, Sales & Marketing DirectorGolden Bear Toys
”Toy Fair has been absolutely fantastic for us this year! Our stand has been a real showstopper and winning not just one but two Hero Toy awards has been an incredible highlight. It’s been amazing to catch up with so many familiar faces and meet new people along the way. The energy and excitement around our brands have been phenomenal, and we can’t wait to do it all again next year!
Holly Lackey, Director of Marketing and Licensing for UK & EuropeBasic Fun! UK
”Our first Toy Fair has been such a positive experience. The whole process, from applying and the setup, to the show, has been easy. We’ve had a great show, meeting fantastic retailers, including people we really wanted to connect with. Being a part of a large event such as Toy Fair, means we’re able to have proper conversations with people, rather than feeling like we need to cram everyone in. Everyone has been so nice and welcoming, creating a lovely atmosphere. We are absolutely thrilled to have won the Best Stand Award, especially as this was our first time exhibiting at Toy Fair. A lot of thought and effort went into the design to make it stand out from the crowd, so it’s really rewarding to have that hard work recognised. It’s been an amazing experience, and we’re excited to follow up on all the business opportunities. We’ll definitely be back!
Ashleigh Rainy, Senior Account Manager & Olivia Mair, Account Executive UK and IrelandLittle Dutch
”Our first-ever Toy Fair has exceeded all expectations. We came here to connect with both existing and new customers, and we’ve been absolutely blown away by the level of interest in darts. The highlight of our show was Luke Littler’s visit yesterday, where we had hundreds of people including exhibitors, media, and buyers crowding around to see him. The entire experience has been incredible, and we’re absolutely buzzing after three amazing days. For me personally, having attended the Toy Fair many times with different companies, this has been by far the best and most positive show I’ve ever been a part of.
Paul Dearlove, Trade Marketing ManagerTarget Darts
