VISIT

TOY FAIR 2027 STARTS IN

00 DAYS 00 HOURS
DISCOVER THE LATEST TOY, GAME, AND HOBBY INNOVATIONS WHILE NETWORKING WITH INDUSTRY LEADERS AND ACCESSING EXCLUSIVE TRADE OFFERS.
The Toy Fair 2027 app home screen

The official Toy Fair 2027 app

Plan your show

View exhibitor profiles, find products, view the interactive floor plan and book meetings before you arrive.

Coming soon

On the App Store and Google Play

App sponsored by Connetix

MEET WITH 200 EXHIBITORS AND RECEIVE EXCLUSIVE RETAIL OFFERS

Toy Fair is a strictly trade event that welcomes members of the toy, game and hobby industry.

WHY VISIT?

The Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK.

Three packed days of business, with more than 200 exhibitors ranging from the large renowned brands right through to the new start-up companies and one-man bands. The Toy Fair is a showcase, providing visitors with a real overview and insight into a fun, innovative and exciting industry. It offers an unrivalled opportunity to meet the toy industry, network with peers, be the first to see the new lines as they are launched for the year ahead and to plan your product range for the next 12 months- a great opportunity to touch, feel and experiment with the products of the future.

SHOW OFFERS: Visitors will also benefit from many exclusive on site retail offers.

FREE VISITOR WI-FI: Olympia offers a free 1 MB wi-fi offering for visitors throughout the halls.

CHARGING POINTS

2027 EXHIBITOR LIST & FLOOR PLAN

2027 EXHIBITOR LIST & FLOOR PLAN – COMING SOON

EXHIBITOR FLOOR PLAN

2027 Floor Plan coming soon

VISITOR TESTIMONIALS

Read what visitors say about Toy Fair

NexoToys

London Toy Fair 2026 wasn’t just an event; it was a catalyst. For NexoToys, it reinforced the value of staying connected to the heart of the industry, meeting the people behind the products, and keeping a finger firmly on the pulse of what’s coming next. With new partnerships forming and a wave of exciting 2026 releases on the horizon, customers can expect a richer, more dynamic in‑store experience than ever.

Viral Vault

This was my first time attending the London Toy Fair and it exceeded my expectations. It was well organised, welcoming, and full of great exhibitors. The opportunity to see products up close, speak with brands, and receive samples and freebies was a lovely touch and really helps with brand recall. A fantastic experience that I’d highly recommend.

ebebek UK Retail Services Ltd

Great event as always, nice to see Toy Fair embracing technology, improving the attendee experience making it an all round easier and more informative visit. I visited 31 suppliers over the 3 days, which I’ve never counted before. Great tool to show my bosses who I saw and who attended in an easy view!

Origin Gaming Ltd

Great place for networking and lots of options available for businesses to expand in to new and existing areas and grow.

Ellie Dix, Game Inventor

The Inventors Lunch is a firm fixture in my London Toy Fair calendar. It's wonderful to have the time and space to meet and talk to other inventors working within the industry. I'm grateful to Mojo Nation and the BTHA for their generosity in hosting - a welcome oasis in the chaos of the fair.

LOOK BACK AT THE 2026 SHOW

WATCH 2026 SHOW HIGHLIGHTS, VIEW EXHIBITOR LISTS AND FLOOR PLANS

WHO CAN ATTEND?

The Toy Fair is a strictly trade only event and is not open to the public. It is free to all pre-registered guests. If you intend to bring children to the event please note the strict age policy and refer to the Children at Toy Fair Policy below.

The Toy Fair welcomes

  • Buyers
  • Merchandisers
  • Licensors
  • The media
  • Influencers
  • Play specialists
  • Inventors
  • Marketeers
  • Designers
  • Suppliers to the trade
  • Distributors
  • Importers
  • Agents
  • Educational specialists
  • and others affiliated with the trade

CHILDREN AT TOY FAIR POLICY

As it is a trade show, Toy Fair runs a strict children’s policy. Please note, exhibitors and visitors are not permitted to bring children between the ages of 5 and 16 to the fair, unless they are working at the show. Please follow the link below to view the Children at Toy Fair policy in full.

LATEST NEWS

Strong exhibitor demand drives early momentum for Toy Fair 2027

Toy Fair is returning to Olympia, London from 19 th to 21 st January 2027 for its 73…
July 30, 2026

Exhibitor applications are now open for Toy Fair 2027

Applications for exhibition space at Toy Fair 2027 are now officially open via the Toy Fair website .…
April 15, 2026

Toy Fair exhibitors donate thousands of toys and games to children’s charity Kids in Mind

Following three busy days of the toy industry coming together under one roof at Olympia, London, Toy Fair…
February 2, 2026

TRAVEL INFORMATION

ACCOMMODATION

For information on accommodation during Toy Fair please visit our accommodation guidance here

TRAVEL

For information on getting to Olympia London visit Olympia’s travel guide

PARKING

For parking please visit Olympia parking.

Please note: Due to limited parking, pre-booking is strongly advised as is the use of public transport where possible.

EXPLORE THE AREA

The Toy Fair takes place at Olympia in Kensington, West London, providing a great opportunity for visitors to see London after hours.

Olympia is situated right next to Kensington High Street where there are plenty of restaurants, shops and tourist landmarks such as Harrods, Kensington Palace, the Design Museum and the Natural History Museum.

Please visit the Olympia website for useful information about the surrounding area.

Visitor registration opens 8th October 2026