Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.
EXHIBIT
The Toy Fair is THE industry showcase
WHY COVER THE TOY FAIR?
PRESS DAY
19th Jan 2027
INFLUENCER DAY
21ST JAN 2027
As a member of the media at Toy Fair you will be able to:
DISCOVER THE HOTTEST NEW TOYS, TRENDS AND CRAZES FOR THE YEAR AHEAD…
UNCOVER THE ‘TOY FAIR’S HERO TOYS’ DISPLAY, SHOWCASING THE BEST PRODUCTS FROM THE SHOW FLOOR
OBTAIN CURRENT MARKET STATS AND INFORMATION ON THE INDUSTRY
ACCESS THE PRESS OFFICE AND GAIN INSIGHT INTO EXHIBITORS AND PRODUCT LAUNCHES
MEET KEY STAKEHOLDERS AND MAJOR PLAYERS WITHIN THE TOY INDUSTRY ALL UNDER ONE ROOF
ARRANGE INTERVIEWS WITH SPECIALISED INDUSTRY SPOKESPEOPLE
DISCUSS THE WIDER ISSUES SURROUNDING THE INDUSTRY
2027 EXHIBITOR LIST & FLOOR PLAN
2027 EXHIBITOR LIST & FLOOR PLAN – COMING SOON
EXHIBITOR FLOOR PLAN
2027 Floor Plan coming soon
INFLUENCER DAY
21st January 2027
Toy Fair is a great opportunity for influencers to connect with toy brands, building on current relationships or creating new partnerships.
What can be expected at Influencer Day?
- Welcome briefing
- A detailed event schedule
- Photo opportunity with popular characters
- All-day catering including lunch
- The opportunity to win a goody bag
PRESS OFFICE
Toy Fair provides an insight into the toy, game and hobby industry and affords media the first look at what will be hot new products for the year ahead.
SPACE TO WORK
A quiet working environment with Wi-Fi and power points
PRESS ONLY
A press-only area with complimentary refreshments
INFORMATION
Comprehensive exhibitor and show information
INDUSTRY EXPERTS
Access to BTHA and industry spokespeople
STORAGE
Storage facilities for camera crew
PHOTOS
Photographs from the event
STAFF
Helpful, knowledgeable staff
CATERING
Complimentary catering for members
Only validated press who write about the toy industry will qualify for a press badge. All press pass applications will be vetted to assess qualification. Journalists who register on site will need to bring one of the following: a national press card, a valid NUJ card, a by-lined article from the last six months, a signed letter from your editor, publisher or producer on letterhead. Failure to do so may result in the removal of your press pass.
A SELECTION OF MEDIA WHO ATTENDED TOY FAIR 2026…
CHILDREN AT TOY FAIR POLICY
As it is a trade show, Toy Fair runs a strict children’s policy. Please note, exhibitors, visitors and the press are not permitted to bring children between the ages of 5 and 16 to the fair, unless they are working at the show. Please follow the link below to view the Children at Toy Fair Policy in full.
LATEST NEWS
Strong exhibitor demand drives early momentum for Toy Fair 2027
Toy Fair is returning to Olympia, London from 19 th to 21 st January 2027 for its 73…
July 30, 2026
Exhibitor applications are now open for Toy Fair 2027
Applications for exhibition space at Toy Fair 2027 are now officially open via the Toy Fair website .…
April 15, 2026
Toy Fair exhibitors donate thousands of toys and games to children’s charity Kids in Mind
Following three busy days of the toy industry coming together under one roof at Olympia, London, Toy Fair…
February 2, 2026