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Dress-up & role play toysexhibitor post

Rubies Masquerade / Smiffys

By September 17, 2025October 28th, 2025No Comments

Rubies Masquerade / Smiffys

Stand Number: N25

Member

Rubies

Rubies are a global leader in dress-up, with over 70 years of experience designing, manufacturing, and distributing licensed and non-licensed products.

Our portfolio combines proven bestsellers with the latest theatrical and streaming releases, giving retailers year-round sales opportunities. Rubies is the proud dress-up partner to entertainment giants such as Marvel, Netflix, Warner Brothers, Universal, Mattel and Paramount.

Rubies deliver on all fronts with global distribution networks, the highest quality of product on the market and through our marketing and retail support services.  From eCom to POS and dropship to in-store activations and digital campaigns — to drive sell-through while maximising your margins.

Smiffys

Smiffys are a leading global supplier of fancy dress costumes, wigs, accessories and make-up. Their catalogue contains over 5,000 innovative Party, Halloween and Carnival products. Smiffys also carry an extensive portfolio of licenses, bringing to life iconic characters in costume across many genres and target audiences including Top Gun, Grease, Warner Brothers, Dr Seuss, Peter Rabbit and many more.

Smiffys are renowned for providing quality, innovative and fun designs for their customers who love to stand out from the crowd and celebrate in style with a sense of humor. They are proud to design all their costumes and accessories “in-house” in the UK, producing on trend, unique costumes for all ages.