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exhibitor postInfant toys

SQUEEK

By September 17, 2025January 10th, 2026No Comments
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SQUEEK

Stand Number: GZ21

green house

SQUEEK delivers a LOUD S-PLASH into the early years and pre-school market !

With patented tech and super-cute designs, SQUEEK is highly distinctive and commercial.

Our main USP revolves around moving pictures. Literally. The pictures come to life, like frame by frame cartoons, when in motion. The ‘tech’ is similar to that in the vintage optical-illusion devices (zoetropes etc) which were the precursor to cinema – but has never been used in children’s toys in this way.

Children find the pictures captivating and they can ‘play’ at their own speed. During testing, we saw some liked to flick through the picture frames slowly to spot the difference between the frames / control the flow. Others spun the picture panels fast – either accidentally or deliberately 🙂 – and then witnessed the movie effect. The youngest babies to be tested were 10 months and clearly enjoyed the animation (see sizzles at the show).

SQUEEK will officially launch in Summer 2026 but has already won awards from Right Start & the Independent Toy Shop, including in the special needs category.

This a truly exciting and unique innovation with endless scope. The first available toys are suitable for a wide age range: 9 / 10 months to 4 years.

We look forward to welcoming you to our stand: GZ21 / Gold Zone, Grand Hall.

Daisy Flower™ - Highchair toy View Product

Daisy Flower™ - Highchair toy

Daisy is a highchair / table-top toy, adorned with extremely cute insect characters for a baby to discover & explore. Daisy also teaches learning through cause and effect - as the baby pushes the centre panels, the pictures change. This is patent protected and the first of its kind. The central spinner is made of soft silicone and shows a sweet little 'movie' of a bee buzzing around. A lower leaf ring, also with insects, rotates horizontally. Both spinners click as they move. Available in the four colourways: orange, blue, pink and white. MOQ: 5000 FOB

Daisy Flower™ - Rattle/teether View Product

Daisy Flower™ - Rattle/teether

A sweet little rattle with soft silicone handle. The picture spinner is encased in a protective clear ball and beads inside create the sound. This toy also has the cute little insects decorating the leaves front and back; the handle displays the signature caterpillar. Available in the same four colourways as the highchair toy: orange, blue, pink, white. MOQ: 5000 FOB

Links for toys View Product

Links for toys

Designed to match the rattle / teether, the links have the now-signature caterpillar on both the front and the back. Available in green, yellow, orange, pink and blue as a mixed pack - or single colours on request. MOQ: 5000 FOB

REG ™ View Product

REG ™

This is a wooden toy - including the internal gear wheels. Short and wide (approx 195mm x 230mm), this endearingly chunky car has a paper picture spinner inside. Designed for the child to move by hand or via a short string as a pull-along. Design/graphics options: REG O1: blue car. REG O2: police car. REG O3: New York cab. MOQ: 3000 FOB

Toddler Walker View Product

Toddler Walker

(Final pictures to come) This wooden push along walker has a simple large picture spinner at the front of the tray. The pictures flick through as the child pushes the walker. Not only is this entertaining but it encourages activity. A simple overall design which will feature graphics with sweet characters+ MOQ: 3000 FOB

Rolliescope ™ View Product

Rolliescope ™

(Picture to come) Rolliescope is a wooden push-along toy containing a carousel of pictures. Approx 20 picture cards flick through a sequence / mini 'movie' as the item is pushed along, creating the longest animation amongst the range. The wheels, also made of wood, will have endearing cut out shapes and graphics. MOQ: 3000 FOB

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