Welcome to The Puppet Company, a family business started by two parents & former teachers to help children learn through play.

Now one of the world’s leading puppet suppliers, our Wilberry soft toys are also sold around the globe. Striking a unique balance between being a family-run, values-led business and a global market leader, unbeaten on both quality and price, we bring imagination to life.

As we continue our journey we have introduced select licenses and collaborations true to our core ethos and values, including the world-renowned Natural History Museum, Paddington, Elmer, ZSL and RSPB.

Our products capture the true essence of what makes a truly great toy by enhancing story time and playtime with role play, increased creativity, and imagination, alongside developing core skills including language development, fine motor skills and social skills. From helping with speech and language development to improving social skills, we create accessible puppets and soft toys that help children of all ages to have fun.

Our sister company Wilberry Toys specialises in beautiful plush soft toys which perfectly complement our puppet offering, with the same quality and safety testing we are renowned for.

We are proud to work with and support some of the leading educational providers, charities and conservation organizations around the world, alongside our incredible range of gift & toy shops, museums, garden centres and many, many more.

All our Puppets and Soft Toys, including our Licensed Collections, are available in singles, with low order quantities and low carriage paid as standard.

Easy to merchandise with a great range of POS options, we also have the ability to create bespoke display solutions, creating instantly eye-catching fixtures that stand out on any shop floor.

With global distribution across over 40 countries and counting, we continue to expand and meet demand, with our rolling product development and bespoke program.

Our products are suitable for any occasion, season and age, enabling all year-round gifting.